Bikes

BMW Lac Rose Concept Going into Production for 2017

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In addition to updating the BMW R1200GS for the 2017 model year, our sources tell us that the BMW Lac Rose concept will debut as a production model at the EICMA show next month in Milan, Italy.

Based off the BMW R nineT platform, the Lac Rose (not the name that BMW will use once it debuts) will serve as the Bavarian brand’s heritage ADV bike, keeping its obvious themes to the Dakar Rally in place, with the proper amount of nostalgia for the category.

This should give O.G. airheads a proper air-cooled throwback ADV bike option (say that three times fast), which will serve as a counterpoint to the updates we can expect from the 2017 BMW R1200GS and the revisions we have already seen for the 2017 BMW S1000XR.

How this model will slot in with the BMW R nineT Scrambler remains to be seen, though given how modular the BMW R nineT platform is by design, we’re not sure BMW Motorrad is too worried about cannibalization between its various “heritage” models.

The Lac Rose should round out BMW’s heritage lineup, with BMW Motorrad just yesterday saying that it wanted to bring five bikes in total into the R nineT family (the original model, Scrambler, Pure, Racer, and Lac Rose).

We have to say, there’s something pretty intriguing about the Lac Rose, though we still can’t help but feel that BMW is doubling down on a market segment that already has one foot out the door. Time will tell whether we’re right or wrong.


Photos of the BMW Lac Rose Concept:

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Source: Bothan Spies

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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