Bikes

Pricing on the Ducati Multistrada V4 Starts at $20,000*

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The big news yesterday in the motorcycle industry was the debut of the 2021 Ducati Multistrada V4, but one key piece of information was missing when we got to see it: the price.

Well, we have that answer today, as Ducati North America has provided to us the MSRP for the various trims levels of the Multistrada V4 – for both Canada and the United States.

And normally, this would be a straight-forward story to report, but as we understand Ducati’s moves for the Multistrada V4 in 2021, the pricing is anything but just a couple of numbers.

Without further ado, the price tag for the 2021 Ducati Multistrada V4 models are shown in the following table:

    US Canada
Multistrada V4 Ducati Red $19,995 $22,395
Multistrada V4 S Travel + Radar Ducati Red $24,095 $26,745
Multistrada V4 S Travel + Radar Aviator Grey $24,295 $26,945
Multistrada V4 S Travel + Radar + Spoked Wheels Ducati Red $24,695 $27,345
Multistrada V4 S Travel + Radar + Spoked Wheels Aviator Grey $24,895 $27,545
Multistrada V4 S Sport + Full + Alloy Wheels Sport Livery $26,095 $28,795

Of note, and as we reported earlier, the radar-equipped models will come to the United States with the radar hardware installed, but the bikes will not be able to use their adaptive cruise control and blindspot monitoring features until likely later in the summer of 2021.

This is because Ducati has been unable to finish the required regulatory testing in the United States, due to COVID-19 concerns and restrictions.

Accordingly, the radar hardware will come standard for the Multistrada V4 S and Multistrada V4 S Sport models, but the software will be a future optional upgrade with an estimated MSRP of $850, which doesn’t include the dealer labor to install it (which could be as much as an hour’s time in the shop).

As such, the prices above do not reflect this nearly $1,000 charge that looms for owners that want the radar features when they become available.

As one can imagine, this news makes things a little more interesting with the Ducati Multistrada V4 S pricing structure, as a true unequipped model at this trim level will not exist in the North American market.


The same can be said for the Multistrada V4 S Sport, which is now see the “Full” trim package meaning the same thing as the “Sport” livery, since equipping the full package (with its cast wheels) seems to be the only option available to North American buyers who want the sport livery.

Lastly, if you want the base model Multistrada V4, that will be a special order from your Ducati dealership, as North American dealers aren’t going to keep one in their showrooms for sale, meaning Ducati is really pushing only the S trim on buyers.

As BMW Motorrad owners will tell you, this concept isn’t anything new in the motorcycle industry, but it is a different tactic for Ducati in North America, which is of note.

Looking back at the outgoing v-twin Multistrada models, this all means that the base model Ducati Multistrada V4 holds a $1,000 premium over the v-twin model from the previous generation (if you can get one); whereas the Ducati Multistrada V4 S costs is just under $3,000 more than the previous-generation S bike…and that’s before we get into this summer’s software cost.

All-in-all, it is an interesting pricing structure from Ducati, and a bit more complicated than things initially seemed from yesterday’s online launch video.

When you add in that the Ducati Multistrada 950 S and Ducati Multistrada 1260 Enduro will remain in the lineup for 2021 as well, this Italian range of ADV bikes gets very interesting.


Source: Ducati North America

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