You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year.

The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader.

As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

Part bagger and part scooter, the NM4 offers a unique and unassuming riding experience, while using Honda’s gas-sipping liquid-cooled 670cc parallel-twin engine (mated to Honda’s dual-clutch transmission, of course), which can be found most recently on the Honda X-ADV adventure scooter (another model that is challenging the status quo).

“From time to time over the years, Honda has pushed the envelope with unconventionally styled models like the Pacific Coast, Rune, Big Ruckus and DN-01,” said Lee Edmunds, American Honda’s Manager of Motorcycle Marketing Communications.

“The NM4 is very much in this tradition, and while it’s not for everyone, that’s really the point; the model has proven to be a hit with a dedicated segment of consumers from a surprisingly varied array of demographics, including tech-savvy millennials but also veteran tourers and women. Those that buy NM4s tend to put a lot of miles on them, so we’re pleased to welcome it as our first street bike for 2018.”

The McRib of motorcycles, the 2018 Honda NM4 will be available once again starting in June 2017. Pricing is set at $11,299 (slightly higher than its debut price of $10,999), and you can get it in any color you like…so long as it’s black.

Source: American Honda

  • AlaskanLaw

    This is probably the ugliest motorcycle I have ever seen in my entire life. It makes zero sense, aesthetically. It is too drunk on Harley Davidson to consider itself modern, yet it has miles of Pontiac Aztec-inspired plastic cladding, effectively running a steam roller over “tradition” or “heritage”. (Which, by the way, are two stupid words that Americans are addicted to like my mom was addicted to crack). It’s also cold – the last photo looks like Batman’s suit helping the Dark Knight achieve an erection.

    Between this criminal act of design, saddling poor Nicky with what appears to be a recall-worthy WSBK machine, and Honda’s refusal to finally update the CBR600RR, I am almost about to be done with this company after decades as a loyal fan.

  • Tony S

    Slow news day?

  • proudAmerican702

    +1. For many years my garage housed four modern-era Hondas. It now houses two Triumphs, and I’m not looking back.

  • proudAmerican702

    β€œFrom time to time over the years, Honda has pushed the envelope with unconventionally styled models like the Pacific Coast, Rune, Big Ruckus and DN-01,”

    Uh, yup. They were all sales-flops, and yet you haven’t learned.

    Soichiro Honda is spinning in his grave.

  • MrDefo

    Sorry but I and my SO loved our NM4. Only complaint is that due to its unique design, if you wreck it at all, it’s going to be totaled. But we don’t buy bikes looking to wreck them, do we?

    On a side note, remember the CTX1300? I saw one of those in the wild a few days ago, and I surprisingly really liked the shape of it. Like certain music, some things just seem to make more sense when you experience them on the road.

  • Fivespeed 302

    I’ve only seen one in public and the guy who was riding it was wearing full pirate gear along with a Moose Club biker vest. He looked like a total dork. Just my opinion. The bike…not for me.

  • Paul McM

    I don’t know about overall sales figures, but Honda’s Pacific Coast was a VERY good motorcycle that was only hampered by the general shortsightedness (and styling biases) of the buying public. I have ridden a PC extensively. It is very comfortable, with good ergonomics for both passenger and pilot. The windscreen works better than almost any other Honda touring bike screen before or since. Dash and control layout was great. The idea of an integrated storage compartment that’s Weatherproof is really quite good. People I know who own the Pacific Coasts love them. I guess it just wasn’t sexy or bad ass enough, but I have great respect for Honda In producing that machine. Bottom line, I would rather cross the country on the Pacific Coast than almost any other motorcycle currently sold by Honda, Yamaha, or Suzuki, except for the Gold Wing, which works, but is way bigger and heavier than a touring bike really needs to be.

    I have also ridden a NM4. Ergos are terrible fo a tall guy, and it feels very very weird to drive. Poor power, awful handling. In short, I hated it. I think everyone involved in the NM4 project should be drummed out of the industry.

  • Paul McM

    Funny you bring up the CTX 1300. That is a perfect example of everything that is wrong with Honda’s current product planning and design. They took a very outstanding platform, the ST 1100/1300 lineage. And made it worse in every way. In a misguided effort to create some kind of Nipponese bagger, Honda made a real dud. They reduced power, messed up the riding position, screwed up the fairing, Shrunk the bags so they’d no longer fit a helmet. And to top it off, they put the thing in show rooms and you couldn’t even see the mirrors because they were blocked by the handlebars. Idiocy. Total idiocy. That’s what Honda’s come to. It is very sad to see, because I think Honda still has the best engineers in the industry. I wish they put someone with half a brain in charge of a sport touring project, to create a truly worthy successor to the ST 1300, not the lamentable CTX 1300.

  • Sam Miller

    Wanna buy another PC800? Got a used on I can’t give away. 71K miles no joke.

  • Sam Miller

    Ask any Honda dealer what DN01 stands for and they’ll tell you “Do Not Order 1”

  • proudAmerican702

    +1. I had an ’89 Pacific Coast. Bought it new in ’93 for about $3,500 out-the-door…almost half price. I believe my dealer had about 7 in his warehouse. I agree that it’s a good bike, but it quickly ran out of steam in a headwind, and passing slow traffic wasn’t always an option. Yup, I always wished that Honda put the PC’s trunk onto the ST13 (another very good bike I owned.)

  • proudAmerican702

    +1. I now own a Triumph Trophy, because Honda never updated my ST13.

  • proudAmerican702

    And “Valkyrie Rune” was more appropriately pronounced, “Valkyrie–Ruined.”

  • MikeD

    They totally FUDGED UP on that Rune(latest), ROYALLY.
    Too bad they never man-up and built this:

  • Paul McM

    Sorry, got three bikes now and the garage is full! I wanted to get my GF a Pacific Coast but she wanted a dull sport.

  • paulus

    First A+R post a jet ski with a motorcycle e-motor… now a jet ski mated to a bike chassis.

    To be fair… they are interesting to ride and the owners love them.

    Considering that Honda Asia is offering this in small Asian markets in 5 colour options… it shows Honda USA is hedging it’s bets. Aspiring, elderly, high mileage vigilantes to please apply.

  • TB

    Backrests up..

  • Sayyed Bashir

    Only motorcyclists think this bike looks ugly. The general public likes this bike, as do older people who ride the Suzuki Burgman 650 or BMW C 650 GT. Now they have a choice between a scooter and a “motorcycle”.

  • pidgin

    Typical. Honda just recycling the left-over parts from their car department.

  • paulus
  • MikeD

    +1 for Pontiac Aztek reference. πŸ˜‚πŸ‘πŸ‘Œ

  • MikeD
  • MikeD

    10/10 would take Burgman 650 or BMW 650GT over this one. More cargo space plus creature comforts.

  • Jack Meoph

    Set it on fire and throw it off a cliff. With any luck it will land on the design team.

    And I haven’t srsly considered a Honda since they kicked Nicky off the A team. World Champion sure, but we’re going to design the bike around a member of the Lollipop Guild. Here’s a bike that’s never going to win and fat check, now go sit over there.

    Hey Nicky you’re so fine, you’re so fine, you blow my mind. Hey Nicky! Hey Nicky!

  • TonyG

    What your thoughts on the bike, and mine are along the lines of WTF?, it did inspire one of the funniest comment strings of recent times.

  • Solomon Rivers

    Thanks for helping me apply chicken fried rice to my computer screen…

  • Singletrack

    And NM4 = “Not a Motorcycle For”… riders. ?


    “…only hampered by the general shortsightedness (and styling biases) of the buying public.”

    You could really end the comment right there. It’s not the public’s job to come around to the manufacturer’s aesthetic, it’s the manufacture’s job to produce a product the public wants.

  • Paul McM

    True innovation involves conceiving and building something people may not know they want. Henry Ford once said something to the effect “β€œIf I had asked people what they wanted, they would have said faster horses. [not automobiles]”.

    20 years ago, nobody “wanted” a smart phone because such a thing did not yet exist. The Pacific Coast was simply ahead of its time — and Honda is not to be faulted for that (though it can be faulted for not marketing the machine intelligently). Decades earlier Honda did succeed in building a desire for a whole new kind of motorcycle via the “You meet the nicest people on a Honda” campaign. I think with that kind of advertising theme, the PC might have been more successful. I do believe we would have better motorcycles if, frankly, the majority of riders really weren’t fundamentally so irrational.

    I look at the products on sale today and lament the fact that we have really not seen significant improvements in street bike aerodynamics, fuel efficiency, lighting, corrosion resistance and so many things. As all-around machines, bikes from the 80s were better than most new bikes today. I’m really stunned that I still can’t find a touring bike that’s significantly better than my 2001 ST1100. That design first sold in 1990! That’s 27 years ago. When you look at how much progress has been made in automobiles in the last 3 decades, its really pathetic to consider what little progress has been made in motorcycles, other than in HP/liter output.

  • halfkidding

    Honda is fanatical about putting out bikes that they believe people should buy, Not bikes that people want to buy mind you, but bikes they think they should buy. Some for reasons that are sometimes rational, think CX700, and then irrational like this thing. As if bikes were sold for rational reasons a then there are different kinds of irrational. There is stupid fast or stupid fat, which sell, but then there is whacked, like this thing.

    I have no clue where Honda’s US sales are vs the other Japanese manufacturers but they must be have been bleeding market share for years. In large part because what to me is a very odd model line up. Who at the top of Honda puts up with this stuff?


    “20 years ago, nobody “wanted” a smart phone…” – You’ve seen Star Trek right?

    I would argue that street bikes have improved on every level that you mentioned. If I wanted to argue. (I don’t.)