Bikes

2016 BMW G310R Debuts for New Riders

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When BMW Motorrad showed us the BMW G310R Stunt concept, we knew that a small-displacement model from the German company was just around the corner, and sure enough here is the 2016 BMW G310R street bike – project undertaken by BMW with help from India’s TVS Motors.

A 313cc single-cylinder engine with four valves and a dual-overhead cam, the BMW G310R makes 34hp, and tips the scales at 350 lbs. Of note, the cylinder is racked rearward and has been rotated 180° from normal, with the intake facing forward, and the exhaust ports facing rearward, like some more advanced thumpers on the market.

The frame is made-up of tubular steel, with a long swingarm used for better handling characteristics. Suspension is done by upside down forks, and a linearly mounted rear shock, the latter having an adjustable preload. ABS is of course standard.

All-in-all, the BMW G310R should be ideal for the A1 tiered license structure found in the European Union, and the G310R should slot in well with its small-displacement counterparts for markets like the USA.

You only have to take a quick look at the photos attached to this post to see that BMW’s marketing message has a strong focus on female riders, pitching the BMW G310R as an approachable model for women to enter motorcycling on.

The G310R is more important than just get female riders into the BMW brand, it’s about getting all riders on a BMW motorcycle.

Brands are quickly realizing that riders are more likely to be brand loyal, and thus need a gateway motorcycle that will eventually lead to a bigger (read: more profitable) motorcycle from that OEM.

The fact that the bike is well-suited to women, any new rider, or any rider without a 32″ inseam is an added bonus.

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

BMW G 310 R (K03)

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BMW-G310R-design-04

BMW-G310R-design-05

BMW-G310R-design-07

Source: BMW Motorrad

Jensen Beeler

The Boss Man, the Big Cheese. Think of Jensen as an industry consultant for the top motorcycle brands, regardless of whether they have solicited his services or not.

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