Brammo Enertia Plus: The 80 Mile Commuter

10/19/2010 @ 6:00 am, by Jensen Beeler17 COMMENTS

Brammo has another product announcement for us today, as the Oregon-based company is ready to reveal that it is adding the Brammo Enertia Plus to its 2011 line-up. Basically a Brammo Enertia with a power-pack similar to the Brammo Empulse 80, the Brammo Enertia Plus doubles the range of Brammo’s original model from 40 to 80 miles on a single charge.

This moves comes as Brammo attempts to address the “60-mile barrier” that Brammo believes is holding some customers back from pulling the trigger on an electric motorcycle. With 6.0 kWh on-board, the Brammo Enertia Plus still tips the scales at 324lbs like the original model, and pricing will start at $8,995 MSRP. More info, photos, and a video after the jump.

In doing further market research on customer behavior, or more importantly consumers who did not buy an Enertia, Brammo identified the 60-mile range figure as being a key requirement consumers had for their motorcycling needs. With rapidly changing battery technology occurring in the industry, Brammo has upgraded the Enertia Plus to keep pace and use the same battery technology as is found in the 2011 Brammo Empulse. As such, the 2011 Brammo Enertia Plus will share battery packs with the electric sportbike that differ only in dimension, but not in chemistry or performance.

Brammo has also made some refinements to the Enertia Plus from the base model, changing the bike’s riding geometry and steering locks slightly to allow for easier and tighter turning. The Enertia’s start-up and charge sequence has also been further simplified, with a rider simply needing to turn a key or plug the bike into an electrical socket to start or charge it respectively.

Despite the $1000 price tag difference, Brammo realizes some Enertia owners might feel like they just got hosed by the rapidly evolving pace of battery technology, so Brammo is instituting a rebate program for Enertia owners who buy an Enertia plus, giving a $2,500 rebate to these buyers.

With the Brammo Enertia Plus, the company is also launching optional Givi hard bags, which we can’t say add much to the design of the bike, but do make it more practical. Working on both the original and Plus, pricing on these starts at $350, while the optional center stand has pricing yet to be determined.

Brammo will begin taking pre-orders on the first 1000 Enertia Plus purchases, and one of the thousand pre-orders will get randomly selected to be a free purchase of a new Brammo Enertia Plus. The Brammo Enertia Plus will be available in four colors: Eclipsed Black (which came from a forum poll), Aluminium (pronounced in the British way), True Blood Red, (CEO Craig Bramscher is a big fan of the series), and our personal favorite Peace Keeping Blue (based on the UN’s trademark color).

Source: Brammo

  • Pingback: Brammofan()

  • Ades

    I would say one of the biggest reasons (that Brammo didn’t disclose) would be the complete lack of aesthetic design. If they want to move units they’re going to have to design it better than the current “Vietnamese livestock transporter” look they have got going on there.

  • It might not be the best looking bike but it is an advancement and I believe it will sell.

  • johnrdupree

    So I guess he’s going to walk her to her car before heading home. Alone. Because there is no pillion pad.
    That’s a shame. Part of the point of an electric bike is to pull the crunchy birds.

    I apologize. I’m feeling silly today.

  • patron

    def form following function w that one.

    I woder what your electric bill would increase a month with that bike as a daily commuter.

  • Top effort, BUT, these motorcycles need to look ‘appealing’. My immediate reaction is somewhat negative, needs color and style about it, even the side bags appear to be the wrong way round.

    OK I’ll say it, Craig Vetter where are you!!!

  • Sean

    Id be wanting MUCH more than 12 months warranty. Here in oz we get 2 years warranty on ICE bikes and they have hundreds of replaceable mechanical parts. 12 months warranty on a bike with a small number (therefore high cost) of replaceable parts is a big financial risk.

  • Sean you make a extremely valid point there, if there is one area fully Electric Vehicles can shine vs ICE powered it is surely the area of reliability, limited servicing, (dare I mention tuning) and the like. Warranty duration should reflect these inherent features.

  • @patron – when I charge my Enertia with a battery that has about 20% reserve (after my daily commute), it uses about 2.8 kWh of electricity. At my current electric rates, that’s about thirty cents.

  • johnrdupree

    @ deejay51, I think the styling is intentional. I remember reading somewhere that they wanted to make the bikes look less “bike” like to appeal to the non-biking consumer. This would seem especially important in a sales outlet like Best Buy. You’d want the bike to be as nonthreatening as possible, almost a transportation appliance instead of a motorcycle.

  • patron

    @brammofan – thats pretty damn good. If thats the case why dont they advertise what the costs of use are more often?

    The Empulse seems to be on track style wise.

  • MrBlistershifter

    I will never buy an electric car or motorcycle. If the electro-magnetic field is dangerous with a cell phone, just imagine having this between your legs ! Not enough range, dangerously quiet and no character at all. Welcome to ” I Robot ” land. If it doesnt shake, smoke or leak oil, im not interested.

  • @MrBlistershifter The weird thing is that ever since I’ve had all this electro-magnetic force between my legs, well, my wife (who, incidentally takes iron supplements) can’t seem to get enough of me. But for this strange inclination to always point north, life is good.
    As for your statement, “If it doesnt shake, smoke or leak oil, im not interested”, you’d probably be interested in my Aunt Ida. She’s got Parkinson’s, (the shakes), she still smokes, and she leaks oil… well, okay, it’s not oil, but she does leak. Two out of three ain’t bad. Want her number?

  • We might have a winner for the “Best Comment Ever” award.

  • MrBlistershifter

    @ Brammofan…….leave it to an eco faggot like you to come up with an offensive remark like that. Save your undersized magnetic prick for a three way with your wife and aunt Ida. Dont forget the WD40.

  • Play nice, or don’t play at all.

  • MrBlistershifter

    These are not motorcycles. They are electric scooters. Fun to zip around on, im sure, but i prefer real motorcycles. No offense to the other gentleman ( except Brammo)