Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Call Your Mother Because Here is the Ultimate Ducati 1199 Panigale Photo Gallery

02/17/2012 @ 3:42 pm, by Jensen Beeler28 COMMENTS

Ducati has been hogging the news the past few weeks, thanks in large part to the debut of the most important motorcycle the Italian motorcycle manufacturer has ever released. With Ducati up for sale and being valued at €1 billion, the Ducati 1199 Panigale sets the record straight that Bologna has not strayed from its sport bike and racing heritage with the release of bikes like the Hypermotard, Multistrada 1200, and Diavel. With Ducati hosting the Panigale’s international press launch in Abu Dhabi at the Yas Marina Circuit (click here to let Ducati know that you wish A&R had been invited to this launch), the initial reports from the assembled press is that all the concerns about Ducati, its frameless chassis design, and its future can be laid to rest.

With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment…and we’ve got over 160 images of the Ducati 1199 Panigale waiting for you after the jump.

Ride Review: Ducati 1199 Panigale

02/15/2012 @ 1:28 am, by Lorenzo Gargiulo29 COMMENTS

Fresh from the Ducati 1199 Panigale international press launch at the Yas Marina Circuit in Abu Dhabi, our friends from OmniMoto.it have been kind enough to share their experience on Ducati’s newest flagship model, since Asphalt & Rubber wasn’t one of the American publications invited to test Borgo Panigale’s latest creation ( to let Ducati know that you want to see A&R at future events!).

Our Italian brother in arms, OmniMoto’s Lorenzo Gargiulo shares his initiation to the 1199, while riding around one the world’s most expensive race circuits…the lucky bastard. With much thanks to him, enjoy Lorenzo’s review and continue to countdown the months until A&R will get its own chance to flog the Ducati 1199 Panigale in a similar manner. -Jensen

It is a known fact that journalists like to complain to motorcycle manufacturers, because some OEMs give you too little notice before a press event, while others fill up your calendar with possible dates way before they have something set on their own schedule. In the present case, Ducati told us about this event almost two months ago, which for this writer has led to an incredible amount of performance anxiety that has lasted until today.

Consider this: we are testing a new bike, which is set to take the scepter as the Queen of all the Superbikes, and it is to be tested on a new track, the Yas Marina Circuit in Abu Dhabi, where no journalist in the world had ever done a lap aboard a motorcycle. Accordingly, there was enough anticipation and excitement surrounding the event to make it difficult for anyone to fully process the true performance potential of the 2012 Ducati 1199 Panigale. Fortunately, the Panigale did not disappoint our expectations, and instead went way beyond them, unleashing breathtaking performances.

Yas Marina Circuit + Troy Bayliss + Ducati 1199 Panigale S

02/13/2012 @ 3:11 pm, by Jensen Beeler27 COMMENTS

The International press launch of the Ducati 1199 Panigale is underway in Abu Dhabi this week, with initial reports on Ducati’s flagship superbike being very positive. A track usually reserved for cars, not bikes, the Yas Marina Circuit is really something to behold. Situated on a man-made island off the Abu Dhabi coast, the Middle-Eastern track cost a cool $1.32 billion to construct back in 2009, and holds the distinction for being one of Formula One’s night races.

Such a setting is of course appropriate for Ducati to introduce its latest creation, and the Italian company will be showcasing the first production motorcycle with an LED headlight, the first sport bike with electronically-adjustable suspension, and of course putting journalists on the company’s much-talked-about “frameless” monocoque chassis design. Expected on dealer floors in April, the base model Ducati 1199 Panigale will cost $17,995, while the “S” will cost $22,995, and “S Tricolore” will hit the wallet for $27,995 MSRP.

While we wait for the Panigale to come across the Atlantic Ocean, Ducati has put together this video of Troy Bayliss taking a lap around the 21 turns of the Yas Marina Circuit. It’s an oddly edited video, but should bring grins to the Ducatisti in your life. Be sure to turn your speakers up to hear the Superquadro v-twin motor in all its glory.

Abu Dhabi to Host MotoGP by 2013?

03/10/2010 @ 6:06 am, by Jensen Beeler1 COMMENT

After hosting its first ever round of Formula one, the Yas Marina Circuit outside of Abu Dhabi has its eyes on bringing MotoGP to the capital of the Emirates. Like most things in the UAE, the $1 billion circuit is impressive and brand new, and its owners hope to have the track MotoGP ready in the next two to three years, despite Dorna has yet to sign off on bringing the premiere motorcycle class to the UAE.