Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

2013 FIM eRoadRacing World Cup Finale Cancelled

11/22/2013 @ 8:11 am, by Jensen Beeler10 COMMENTS

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Did you enjoy all our FIM eRoadRacing World Cup coverage this year? No, you didn’t miss our postings, because we didn’t mention any of the rounds on A&R. You see, it is hard to get excited about the newly minted eRoadRacing World Cup, which in the United States has been dominated by a single brand, Brammo.

While the Isle of Man’s TT Zero event continues to make headway, both in competitive entries and close racing, the newly merged racing efforts from the previously competing FIM and TTXGP series has foundered — even in its new cooperative form.

At the center of the problem is probably a variety of issues: too much too soon, not enough commitment from OEMs, and a poor racing spectacle, which is why this week’s latest news on the e-racing front is a bit of a disappointment as well: the 2013 FIM eRoadRacing World Cup finale has been cancelled.

TTXGP & FIM Create New Electric Motorcycle Racing Series

03/05/2013 @ 1:43 pm, by Jensen Beeler8 COMMENTS

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Suffering falling outs with both the Isle of Man TT and the FIM, the TTXGP electric motorcycle series has had to reinvent itself since its first event in back in 2009. A massive collision of three parties all trying to control the next big thing in motorcycle racing, fans of the electric motorcycle racing eventually saw it split over three competing series: the TT Zero race at the Isle of Man TT, the FIM’s e-Power Championship, and of course the TTXGP series.

The resulting fracture created a lack of cohesion in the sport, and created a situation where the heavy-hitters in the electric motorcycle industry would cherry-pick the events they attended, often with no formidable competition alongside them at the starting grid. This not only created a disparity in performance between competitors on any given race day, but also denied enthusiasts the chance to see real head-to-head racing amongst the brands that were dominating the newswires.

A major division in these different electric motorcycle racing series is about to heal itself though, as the FIM and TTXGP have finally come to an agreement on a future joint electric motorcycle racing series.

Add WSBK to the List of Series Thinking About Russia

01/11/2011 @ 10:03 am, by Victoria Reid4 COMMENTS

With red-headed lady spies, the Winter Olympics, a Formula1 race in 2014, and the 2018 FIFA World Cup, it is time to trot out some more James Bond references, and turn to thoughts of Mother Russia. Word is spreading that Infront Motorsports has begun talks to take World Superbike further afield than Western Europe with a future round in Russia. The 2011 WSBK season has only two flyaway races (Miller Motorsports Park in the US, and the season opener at Phillip Island in Australia). Thus, a future round in Russia would help expand both the physical and marketing reaches of the series.

With no track built yet, it is clear that there is still a long way to go before racing could happen. Then there are the always tricky negotiations that could easily scupper plans, no matter how public they might be. Once the F1 track is completed at least one of the obstacles to this dream will be removed, though a F1 circuit built around a Winter Olympics site (yes, that is exactly what is going to happen, complete with February to autumn turnaround) might not be the first choice for two-wheeled racing enthusiasts.

MotoGP TV Ratings Continue to Drop Without Rossi

06/28/2010 @ 5:59 pm, by Jensen Beeler4 COMMENTS

TV ratings for the Dutch TT at Assen are in for the Italian TV market (one of the largest markets for MotoGP), and once again they show a decline in MotoGP’s allure without Valentino Rossi. With 2,579,000 viewers, making up 16.79% of the total television audience, MotoGP in Holland attracted only half the audience from last year’s event (5,249,000 viewers, 31.69% of the total television audience). With a similar trend in 125GP and Moto2, some in the Italian press are calling for Dorna CEO Carmelo Ezpeleta’s resignation, as these ratings are surely a sign of the sport’s demise.