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Be careful the next time you heckle a MotoGP rider on Twitter, because they might just respond. Such was the case when a fan chastised Lorenzo, who was upset about his performance during the Aragon GP. Catching the attention of Lorenzo, the fan promptly found himself on the wrong end of a retweet from the Spanish rider. Zinger! Thanks for the tip David!

Source: Jorge Lorenzo (Twitter)

By now you’ve surely heard the news that the Japanese GP at Motegi has been cancelled because of the volcanic ash the continues to spew out of an unpronounceable mountain in Iceland. With teams unable to fly out of Europe and into Japan, Dorna had no choice but to postpone the event until much later in the season.

Leaving MotoGP fans with nothing to do this weekend except watch the confirmed WSBK stop at Assen, some clever individuals have turned to the internet to get their GP fix. Enter TwitGP, the first virtual sporting event, that’s being hosted on twitter. With a bevy of twitter-based wordplay, TwitGP has seen a number of tweeps get on-board with the concept, which hopes to bring racing action straight to 4,000 or twitter followers come Sunday.

There is no doubt at this point that Harley-Davidson needs to engage new markets and customers in order for the company to continue to succeed. Along this vein, the Milwaukee brand recently retained the services of Sassenbach Advertising to help push the biker message out onto the internet. With virtually no budget, a computer, and a webcam, the German ad agency engaged over 170,000 people per week with the Harley-Davidson brand message “Sorry I’m on the Road” on Chatroulette, the latest internet craze.

Editor’s Note: This guest post by David Emmett was originally posted on his site MotoMatters under the title of “Editor’s Blog: Old And New – How Media Is Changing”. We thought Emmett was so on-point with his assessment of the use of the internet and social media in motorcycle racing, and the industry as a whole, that we asked him to reproduce his post here on Asphalt & Rubber. To put his post in complete context, Emmett just finished working this weekend as Fiat-Yamaha’s live blogger during the Qatar GP, where he wrote, tweeted, and hustled his way around the MotoGP paddock as the only online journalist with a permanent Dorna press pass. For more of an account of his time in Qatar, and for all your other racing news needs, you should visit his site at MotoMatters.com (after first reading Asphalt & Rubber first of course).

The comment that I have probably received most since I started this blog was “I want your job!” And frankly, I have to pinch myself to see if this is still all really happening, so it is a sentiment I can completely understand. Being allowed to work in the MotoGP paddock and up in the press room feels like a genuine privilege, and being surrounded with people who share the same passion is truly remarkable.

I often wonder at how this all came about. Just over four years ago, I posted a season preview on the Adventure Rider motorcycle forum, and now, I learned today, I am the first journalist from an online publication ever to receive a permanent pass from Dorna. In the intervening years I have worked hard both to keep learning as much as I can about racing, and communicate my passion for the sport to a wider audience. It has cost me blood, sweat, tears, and more money than I like to think about, but all these would have been to no avail if it wasn’t for one factor: The Internet.