Ducati Sold Over 55,000 Motorcycles in 2016

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%. This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. “Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

2017 Suzuki GSX-R1000 Priced at $14,599

Suzuki Motor of America has released the pricing on its new superbike lineup, showing aggressive prices for the 2017 Suzuki GSX-R1000 and 2017 Suzuki GSX-R1000R motorcycles, which will start at $14,599 MSRP. As you may recall, the new Suzuki GSX-R1000 is a brand new design that uses a flat-plane inline-four engine with variable valve timing (VVT), which is of note as it is the first superbike to use variable valve technology. Official specs on the new Suzuki GSX-R1000 show a claimed 199hp and 86.7 lbs•ft of torque. Suzuki’s pricing on the base model GSX-R1000 is very aggressive, taking on bikes like the Yamaha R1S ($14,999) and Kawasaki Ninja ZX-10R ($16,099 ABS) base model, and undercutting both those models on price, while offering more in features.

US Motorcycle Sales Down in 2016, While UK Sales Are Up

For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated. Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015. Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations). We will have to wait for all the motorcycle OEMs to report their final quarter sales results to know who are the big winners and losers of the 2016 sales year. Though, we do know that KTM and BMW (up 5.9%) have shown signs of strong results internationally, whereas Duacti and Harley-Davidson are expected to post overall sales declines for 2016.

BMW R1200R Drag Bike by Nicolas Petit

Nicolas Petit has a way of inking motorcycle designs that we didn’t even know we wanted. First it was drawings of dustbin motorcycles, and now its his drag bike creation, which is based off the BMW R1200R. BMW’s boxer-twin engine doesn’t lend itself to being a great platform for drag racing, but you have to admit that this is a handsome ride, even if it’s all show and no go. With BMW filling every niche under the two-wheeled sun with its bikes though, we wouldn’t be that surprised to see the Germans follow-up with something similar to what the French designer has done here. After all, BMW Motorrad is rumored to be working on an XDiavel-killer, and then there’s…

MV Agusta Relaunches in USA and Canada

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market. Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia. According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles. “We are very excited to build a successful relationship with Urban Moto Group as a new partner also overseeing and developing the presence of MV Agusta in the USA market,” said Giovanni Castiglioni.

New Triumph Street Triple Debuts with 765cc Engine

As expected, today we get to see the 2017 Triumph Street Triple, with its new engine capacity: 765cc. The new engine displacement comes from both an increase in bore and stroke on the iconic three-cylinder motor, with Triumph using a new crank, pistons, and barrels in its construction. Three flavors of Triumph Street Triple will be available for 2017, with S, R, and RS-spec (above) machines being available, with obvious performance differences existing between the trim levels. As such, peak horsepower will be 113hp (S), 118hp (R), and 123hp (RS) – a notable boost over the 675cc machine’s 105hp. Meanwhile, peak torque has been improved from 50 lbs•ft, now to 53 lbs•ft (S) and 56 lbs•ft (R & RS). All the models tip the scales at 166kg (dry) according to Triumph, which is a 2kg reduction over the outgoing model.

Victory Motorcycles Ceasing Operations

Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand. Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence. Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand. Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.

Triumph Set to Become the Official Moto2 Engine Supplier

The future of the Moto2 class looks secure. Reports from the UK and Austria are suggesting that Triumph has finalized a deal to supply the Moto2 class when the current deal with Honda concludes at the end of 2018. From 2019, Triumph will supply a new three-cylinder engine, probably based on the new, larger sports triple they are building for release in 2017. There had been uncertainty over the future of the Moto2 engine supplier since the beginning of this year. Honda had extended the deal to supply CBR600RR engines until the end of the 2018 season, but as the Japanese manufacturer was stopping production of its middleweight sports bike, it was clear that a replacement would have to be found.

Walt Siegl’s Dakar Inspired Ducati Hypermotard

This Dakar Rally inspired Ducati Hypermotard is the latest creation from Walt Siegl Motorcycles, and it comes with some very appropriate timing. Not only are we full-swing into the 2017 Dakar Rally, but this 1980s-styled Ducati comes during a week where we have been talking about my not-so-secret love affair with the Ducati Hypermotard. Again, we see the air-cooled version of this street-going supermoto being used as a platform for a unique work, though this time Walt Siegl has been commissioned to make a bike that rolled right off the sand dunes of Africa. The exercise centers around mostly the restyling of the bodywork, to give us a little nostalgia for when the Dakar Rally was actually held in its namesake in Northern Africa.

Mike’s Carbon Fiber Motus MSTR

The Motus MSTR is a beast of a machine, it just oozes raw power and torque from its 1,650cc V4 engine; and to compliment all that grunt, the MSTR also comes tastefully wrapped in painted carbon fiber fairings. But when a composites expert wants one of your motorcycles, painting those carbon fiber body panels might not be the best of choices – it may even be an affront the Gods of Internal Combustion. When customer “Mike M.” wanted to see show off the weave of the Motus MSTR’s carbon fiber bodywork, he opted for his machine to come sans the livery. We think that was a pretty good choice, and the gods are surely pleased as well. So, to help get the New Year off to a proper start, and to return to the appreciation of all things two-wheeled, we give you Mike M.’s Motus MSTR motorcycle – how’s that for alliteration?

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

TOPSECRET-Yamaha

We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

MotoCorsa-seDUCATIve-MANigale-photo-comparison-02

About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.

If I Were Testing the Waters on a New Motorcycle…

03/14/2011 @ 7:37 pm, by Jensen Beeler6 COMMENTS

Making a new motorcycle is a tricky business. Despite the image that motorcyclists are these rebels without a cause and offshoots from the so-called mainstream of society, the truth of the matter is that as a whole, motorcyclists are just about the most resistant group to change as you can find. When a manufacturer wants to release a new motorcycle, it has to take into account that if it strays too far away from what has been previously proscribed, the motorcycling community is likely going to hate it (or at least say it hates it).

This is why manufacturers now make bikes by committee, consult with focus groups/experts, and tease concepts (or spy shots of actual bikes). These processes give motorcycle manufacturers valuable feedback into how their product will be received in the marketplace, and this concept extends to markets outside of motorcycling. If I was a new manufacturer, and I was about to launch a whole new motorcycle, I’d be very careful on how I introduced the bike to the painfully orthodox members of the Church of Motorcycling.

LCR Honda: This is How You Launch a MotoGP Team

02/01/2011 @ 9:59 am, by Jensen Beeler21 COMMENTS

Testing has already gotten underway and concluded at Sepang today, meaning the teams of MotoGP have released their livery for the next season with varying degrees of fanfare and showmanship. It’s no surprise then that we found a couple photos of the LCR Honda RC212V adorned with a seductive Playboy bunny affixed to it, in what surely has to be the best GP team launch in 2011.

If you read Asphalt & Rubber on a religious basis (we are your motorcycling zen temple, right?), you’ve likely divined by now that I’ll chastise just about any company that uses the premise that “sex sells” (nothing boils my blood more than this cleverly short, yet misguided maxim), and that I love a good scrappy startup that’s got more hustle than funding (case in point: A&R is a penniless motorcycle startup trying to make it in this crazy online world).

So how does a the multi-million dollar motorcycle racing team with half-naked women draped all over their machinery get such accolades from our humble motorcycle blog? Because LCR Honda is the epitome of innovation on the business side of MotoGP racing.

Step Right Up and Get Your Authentic Erik Buell Racing Wheel – Slightly Used from MMP

06/09/2010 @ 8:22 pm, by Jensen Beeler6 COMMENTS

You gotta love Erik Buell. Say what you will about his motorcycles, but the guy and his team live outside of the box, and it’s awesome. When Geoff May had an off at Miller Motorsports Park, and launched his Erik Buell Racing 1125RR into the air, the result was this busted PVM forged magnesium rear-wheel.

While most teams would throw it into the scrap heap, EBR is instead auctioning it off on eBay to help raise the funds needed for a replacement wheel. That’s entrepreneurship at it’s finest folks. The only thing that makes this auction better, is the description that follows.