Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

A&R’s EICMA 2012 Best in Show: Vespa 946

11/16/2012 @ 5:19 pm, by Jensen Beeler22 COMMENTS

It is no easy feat in picking the very “best” from a wide array of motorcycles, like we have to do here with the 2012 EICMA motorcycle show in Milan, Italy. How do you compare an adventure-touring bike to a sport bike, and then declare one better than the other? As you can imagine, the comparison is very much an exercise in measuring apples to oranges.

If our metric of choice was simply based on how much buzz was generated here on Asphalt & Rubber, and on the various social media networks as a whole, then the clear winner would be the KTM 1290 Super Duke R Prototype. With a bored-out RC8 R motor that makes 180hp, the KTM surely performs as good as it look, and it looks quite delectable indeed.

Maybe the best bike of the show should go to the now water-cooled Ducati Hypermotard, or its touring variant the Ducati Hyperstrada. Doing away with the air-cooled DesmoDue design of Pierre Terblanche, the 2013 Hypers are a new chapter for Ducati, and just further proof that there are no sacred cows in the Borgo Panigale factory. Speaking of Panigales, we also have to consider the Ducati 1199 Panigale R, of course if that conversation is to occur, then we have to also include the Aprilia RSV4 Factory ABS.

You see it is no easy feat to pick the “Best in Show” at EICMA, and in even our short thought-process above, there are names that are glaringly omitted. What makes the process possible however is when a new model comes along, and clearly outshines everything else — such is the case with the Vespa 946.

2011 Pricing and Availability for Aprilia, Moto Guzzi, Vespa, & Piaggio Motorcycles and Scooters

12/28/2010 @ 12:56 pm, by Jensen Beeler5 COMMENTS

The North American distributor for the Piaggio Group (PGA) has released pricing and availability info for the company’s 2011 range of motorcycles and scooters for the Aprilia, Moto Guzzi, Vespa, and Piaggio brands. While most of the scooters are immediately available, many of the big bikes will come in the first half or middle of 2011. Noticeably absent from the pricing and availability sheet are the 2011 Aprilia Tuono V4 R & 2011 Aprilia RS4 125, but the 2011 Aprilia RSV4 Factory SE ($22,499 MSRP/mid-2011) is listed along with the base model RSV4 R ($15,000/mid-2011). Check after the jump for a full breakdown of prices and availability times.

Piaggio Group Sales Up 11% in Q1 2010

04/30/2010 @ 6:02 am, by Jensen Beeler2 COMMENTS

The Piaggio Group is reporting an 11.2% increase in its first quarter 2010 sales across its motorcycle and scooter subsidiaries compared to last year’s numbers. The group netted  €2.9 million for Q1, which is noticable increase from its €4.7 million loss in Q1 of 2009. For motorcycle sales alone, the company saw a 12.4% increase unit sales, with the European market leading the charge.

Brammo Anti-Scooter in 60 Days

09/21/2009 @ 10:00 am, by Jensen Beeler9 COMMENTS

honda-ruckus-brammo

Just a few weeks ago, Brammo began rolling-out their program to sell Enertia electric motorcycles at Best Buy’s along the west coast. Most companies would be content to rest on this accomplishment and catch their breath, but not the folks in Ashland, Oregon.

Maybe it’s all that clean-air they’re breathing, or there’s something in the water; either way, we’re happy to report that in the nexy 60 days or so, you’ll see a new product announcement from Brammo, secretly dubbed “The Anti-Scooter”.

Carbon Fiber Vespa Scooter at the Milan Design Week

05/08/2009 @ 2:39 pm, by Jensen Beeler8 COMMENTS

carbon-fiber-vespa-gs-scooter-milan-design-week-2

When one talks about Milan, Italy, it envokes the idea of high fashion, models, runway exhibtions, and the yearly EICMA motorcycle expo. OK, that last one may only occur for the die-hard motorcyclists, but the rest hold fairly true for just about everyone else. The Milan Design Week is a celebration of both artistic and technical design, and this year, Bimota made some waves with its carbon clade DB7 Nerocaronio. But, carbon fiber Bimota’s are a dime a dozen these days.