Tag

Suzuki Motor Corporation

Browsing

Where will you be in 100 years time? It is certainly an interesting question, especially when you consider what we have seen in the past century of time.

Before the internet, before cellphones, before computers or televisions…before even sliced bread…there was Suzuki. That is right, this stalwart of the motorcycle industry just clocked its 100th birthday.

One of the more overlooked announcements this week is perhaps one of the bigger ones we have seen in a while, as Suzuki Motor Corp has announced the creation of a new manufacturing plant in Hamamatsu, Japan.

The new factory combines engineering, development, engine production, and vehicle assembly into one location, which will streamline operations, increase efficiency, and reduce production costs on Suzuki’s Japanese-made motorcycle models.

Over 40 acres in size, the new factory is massive, and it sits in the Miyakoda district of Hamamatsu. Part of a five-year consolidation plan, the new factory replaces an engineering and development facility in Ryuyo; an engine production plant in Takatsuka; and a motorcycle assembly line in Toyokawa.

In a shocking announcement, Suzuki Motor Corp. announced the withdrawal of its factory-supported teams from the Motocross World Championship (MXGP) and All Japan Motocross Championship – two high-profile series for Suzuki’s off-road racing efforts.

Suzuki says that the move comes after evaluating its motorcycle operations, as it plans to focus on its core business function, and it also restructures its motorcycle business. The result, as we have now seen, is the Japanese brand reducing its MX commitments.

Suzuki Motor of America Inc. (SMAI) has announced that company veteran Takeshi Hayasa has been appointed President to the American subsidiary, replacing the recently appointed Toru Muraki. According to a press release from SMAI, Mr. Hayasa has many years of experience serving as an executive with Suzuki Motor Corporation and his sales experience make him a vital asset to the company.

“We’re glad to have Mr. Hayasaki’s business experience and leadership as we plan for continued growth,” said Larry Vandiver, Suzuki’s Motorcycle/ATV Vice President. “The introduction of new products such as the Suzuki V-Strom 1000 ABS and the Burgman 200 ABS shows just part of our growth plan, and Mr. Hayasaki’s experience will help Suzuki Motor of America with these new products and much more.”

Following its decision to leave the car-selling business and finishing its bankruptcy metamorphosis, American Suzuki Motor Corporation is now a defunct company, with Suzuki Motor of America officially taking over as Suzuki Motor Corporations’s wholly owned sole-distributor of Suzuki motorcycles, ATVs, marine engines, and automotive parts in the continental United States.

From the desk of the Honorable Scott C. Clarkson of the U.S. Bankruptcy Court for the Central District of California in Santa Ana, American Suzuki Motor Corporation’s plan for Chapter 11 bankruptcy has been approved. Overwhelmingly supported by the company’s creditors, American Suzuki can begin restructuring its business operations in the United States, which will include shutting down the company’s automotive endeavors.

In turn, American Suzuki’s new business focuses on the company’s motorcycle, ATV, marine, automotive parts divisions, and will consist of a new wholy-owned subsidiary of Suzuki Motor Corporation. This new company will operate under in the United States under the new name: Suzuki Motor of America.