Suzuki Motor America Shuffles in New Company President

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Suzuki Motor of America Inc. (SMAI) has announced that company veteran Takeshi Hayasa has been appointed President to the American subsidiary, replacing the recently appointed Toru Muraki. According to a press release from SMAI, Mr. Hayasa has many years of experience serving as an executive with Suzuki Motor Corporation and his sales experience make him a vital asset to the company.

“We’re glad to have Mr. Hayasaki’s business experience and leadership as we plan for continued growth,” said Larry Vandiver, Suzuki’s Motorcycle/ATV Vice President. “The introduction of new products such as the Suzuki V-Strom 1000 ABS and the Burgman 200 ABS shows just part of our growth plan, and Mr. Hayasaki’s experience will help Suzuki Motor of America with these new products and much more.”

This news comes on the heels of the recent re-structuring that took place within Suzuki Motor Corporation, and the announcement last year that SMAI would be the sole distributor of  Suzuki motorcycles and all-terrain vehicles in the United States and Alaska.

His appointment as President comes as no surprise since he has served as assistant to the president of the American Suzuki Motor Corporation from 1996-2002, working with distributors in Australia, Latin-America, Europe, and Canada.

“Suzuki Motor of America, Inc., is well-positioned right now for growth,” said Mr. Hayasaki, “with a new company focused on the recreational Powersports industry and exciting new models for 2014. I’m eager to work with Suzuki staff and dealers to continue this growth and brand momentum. We are creating opportunities for Suzuki dealers and Suzuki enthusiasts nationwide.”

Source: Suzuki