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As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant a new set of rules, and from that a new playbook was drafted. The idea of selling electric motorcycles at traditional motorcycle dealerships was abandoned, and in its place these companies tried new approaches — some clever, and some not so much.

Direct-to-consumer sales approaches, online purchasing, ad hoc customer sales leads, and even Best Buy all entered into these new models of how to get a motorcycle into a purchaser’s hands…and they all failed. It is no small feat to start a motorcycle company, and it is an even taller order to make an electric one. Not only do you have to sell your would-be-buyer on the features of your motorcycle, but you then also have to sell them on why their purchase should be an electric motorcycle, and not its ICE equivalent.

The undertaking of proving out a new method of selling motorcycles is a burden in its own right for an established motorcycle manufacturer, let alone a startup, so its failure should come as little surprise to those in the industry with this experience. It is therefore not surprising that we get news that both Zero Motorcycles and Brammo have abandoned their previous sales distribution schemes, in favor of adopting a more traditional dealer network approach.

Have you ever tried to park your motorcycle on a soft surface like grass or gravel, only to watch your kickstand sink a hole into the ground deeper than British Petroleum? Neither have we, afterall who would admit to doing the two-wheeled yoga routine that’s involved in finding a piece of wood (or other suitable weight distributor), while balancing a sinking motorcycle? But in case this phenomenon has “happened to a friend of yours”, we’ve stumbled upon the solution to your “friend’s” problem. Cue the Kickstand Kritter.

marco-melandri-hayate-qatar-test

When Marco Melandri signed with Hayate, he knew that Kawasaki would only be doing limited development on the ZX-RR in 2009. According to MCN that limited development will be quite limited after all, with Kawasaki ceasing to update the ZX-RR at the end of March, shortly after the Jerez tests. From then on, the factory will provide a maintenance service only, with no more upgrades, leaving Hayate to update the bike if they wish.