Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Marco Simoncelli To Be Named a “MotoGP Legend”

02/03/2014 @ 1:00 pm, by Jensen Beeler19 COMMENTS

Marco-Simoncelli-MotoGP-Legend-Scott-Jones

The MotoGP Championship is in Sepang this week, for the first of its pre-season tests ahead of the 2014 season. Making an announcement at the site where Marco Simoncelli tragically lost his life during the Malaysian Grand Prix back in 2011, MotoGP has come up with a fitting way to tribute the popular Italian rider.

Simoncelli will thus join Grand Prix racing’s hall of fame, and officially become a “MotoGP Legend” — the 21st rider to receive the sport’s high honor — with a ceremony that will be held at the Italian Grand Prix in Mugello.

Marco Simoncelli AGV Replica Helmet

11/29/2012 @ 8:07 pm, by Jensen Beeler21 COMMENTS

UPDATE: The Simoncelli Tribute helmet will be available in the US in the GP-Tech only. They should be in stores any day now, with an MSRP of $749.95.

It has been over a year since we lost Marco Simoncelli, though it is clear from MotoGP’s revisiting of the Malaysian GP this year that his memory is alive and well. Helping commemorate Marco’s spirit, AGV Helmets is releasing more accurate re-styled Marco Simoncelli replica helmets that have been authorized by the Simoncelli family.

Incorporating the San Carlo logo on the chin guard, the Dainese logo on the top of the shell, a heart with the colors of the Japanese flag on the back, and Marco’s 58 racing number on the temple, the helmet is basically identical to the one that SuperSic wore during the 2011 MotoGP Championship season.

Video: Racing in Slow-Motion IV – How to Make Motorsport Enthusiasts Cry

07/18/2012 @ 12:06 pm, by Jensen Beeler18 COMMENTS

The title of the post sort of implies what you are getting into here: slow-motion racing footage from Formula One, MotoGP, World Rally, 24 Hours of Le Mans, Isle of Man TT, and various GT Racing series. If you have watched any of the television coverage from MotoGP or the TT (and we’re sure you have), then you know how dramatic watching a motorcycle at 1,000+ frames per second can be, and apparently the same can be said about our four-wheeled compatriots.

What the title of this work doesn’t reveal is how with some masterful editing and a powerful soundtrack, 16 minutes of video footage about bikes and cars can feel more like poetry than racing. We bring you Racing in Slow Motion IV (as well as I-III ). Grab some kleenex before watching, and then share it with your buddies. If they don’t amid to getting a little bit emotional while viewing, they are probably lying. Group hug after the jump.

Sepang: HRC Pays Its Respects to Marco Simoncelli

01/30/2012 @ 3:49 pm, by Jensen BeelerComments Off

In many ways, MotoGP’s return to the Sepang International Circuit (ironically, SIC for short), is like returning to the scene of the crime, as the motorcycling community was robbed of one of its most memorable and rising stars. It was only a few months ago that MotoGP fans watched Marco Simoncelli perish during the first laps of the Malaysian GP, and since that tragedy, today is the first chance for many in the GP community to return to that fateful track.

Happy Birthday Marco

01/20/2012 @ 2:24 pm, by Jensen Beeler7 COMMENTS

Today would have been Marco Simoncelli’s 25th birthday, and despite his untimely passing, the Italian MotoGP star is being remembered the world over by race fans. Dying in the early laps of the 2011 Malaysian GP, Simoncelli’s fateful crash was a tragedy that weighed heavily on the the MotoGP paddock during the fews weeks after his passing, and that dark cloud loomed over the sport as MotoGP re-assembled for the final race of the season at Valencia.

Sent off with a minute of noise, not silence, the healing process for the paddock has been slow but steady since the Spanish round. SuperSic has formally been remembered by the Misano circuit, which changed its official name to honor the Italian rider, while the Simoncelli family has setup the Marco Simoncelli Foundation to honor its lost son, and do humanitarian work in his name. Happy Birthday SuperSic. You are still missed.

The Eleven of 2011 – A Year in Review

01/02/2012 @ 5:27 pm, by Jensen Beeler18 COMMENTS

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.

Marco Simoncelli Foundation Created

12/27/2011 @ 3:39 pm, by Jensen Beeler7 COMMENTS

Talking to some friends the other day, who had recently watched Mark Neale’s latest MotoGP documentary Fastest, it was clear to me that the loss of SuperSic still runs deep with fans and the GP paddock alike. Gearing up for the 2012 MotoGP season, it would appear to be a done-deal that Rossi will use his Simoncelli Tribute helmet at least one or more times next season, and I wouldn’t be surprised if the Italian included a special tribute to SuperSic on his bike somewhere (along with his dogs of course).

While it will take sometime for the wounds of his passing to heal with his closest friends and family, the efforts to immortalize Marco Simoncelli have progressed well so far in this off-season. After the untimely death of Marco, it was announced that the non-profit Marco Simoncelli Foundation would be created to honor the lovable MotoGP racer. At the time, details of the organization, and its mission were vague, but now with its official formation, details about the charity are starting to come together.

Gresini Racing Publishes ‘Ciao Sic’ in Time for Xmas

12/15/2011 @ 10:32 am, by Jensen Beeler1 COMMENT

It’s been nearly two months since the passing of Marco Simoncelli, and the loss of the popular Italian motorcycle racer is still ever-present in the minds of MotoGP fans. Nothing proves this point better than a moment at our premiere of Fastest in San Francisco last week, where a collective “Marco!” could be heard as SuperSic’s face filled the big screen of the theater. The holidays surely must be tough for Marco’s family, so perhaps it is appropriate that Ciao Sic, an official coffee table tribute book to Marco Simoncelli, has been released in time for the holidays.

Rich Lee Draws Marco Simoncelli

11/16/2011 @ 4:01 pm, by Scott Jones33 COMMENTS

In September Asphalt & Rubber suggested you check out the stylized artwork of Rich Lee, and since then he and I have teamed up to create this tribute to the late Marco Simoncelli. While we were already working on the project before Simoncelli died at Sepang, the illustration seems to have a more poignant meaning now that SuperSic has passed.

Based on several of my MotoGP photos from the 2011 MotoGP Championship season, Rich Lee has been able translate them into the latest addition of Rich Lee Draws’ portfolio. Prints of the the illustration are available for sale, and in honor of the late Super Sic, Rich and I are donating a portion of the proceeds to Riders for Health in Simoncelli’s name. To read more about the print or to order a copy, click here.

Illustration: Rich Lee Draws

Photos: Marco Simoncelli Tribute Ride at Valencia

11/06/2011 @ 4:14 am, by Jensen Beeler2 COMMENTS

With every bike from the three GP classes out on the Circuit de Comunitat Valenciana, the sight was one that had to be seen in person to be truly appreciated. Lead by former-World Champion Kevin Schwantz, who rode Marco Simoncelli’s San Carlos Honda Gresini RC212V race bike, MotoGP, Moto2, & 125GP riders made their way around the 14 turns of the Spanish track, stopping short of the finish line. Watching two minutes of Valencian fireworks, MotoGP riders stood with the Simoncelli family, honoring the loved Italian one more time.

The entire event was somber, and as the fireworks subsided, the clamorous noise was contrasted with an eerie silence on the track and in pit lane. Riders walked back to the paddock with solemn & grim faces, barely saying a word to each other, if saying any words at all. Similarly, team members carried rear stands and walked race bikes back to pit lane in complete silence, perhaps reflecting on Marco one more time. Thirty minutes later, noise returned to Valencia, as the final 125GP race ever commenced.