Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Brammo Gets Investment from TEAM Industries – Forms Strategic Partnership for Design and Production

07/08/2014 @ 4:59 pm, by Jensen Beeler1 COMMENT

brammo-empulse-r

The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

India’s TVS is in Talks with BMW Motorrad

07/09/2012 @ 3:56 pm, by Jensen Beeler5 COMMENTS

The big news out of India today is that the country’s fourth-largest motorcycle manufacturer, TVS,  is in talks with Germany’s leading two-wheeled maker, BMW Motorrad. While there are few details on what is occurring between the two companies, it is being reported by the Wall Street Journal that TVS is hoping to get some technical know-how from BMW in making larger-displacement motorcycles.

Likely to end in some sort of strategic partnership, BMW is surely eyeing TVS’s distribution network in exchange for its 500cc+ help, as all the major OEMs are currently jockeying for position in the growing Indian market. Other rumors around the deal suggest that TVS could help BMW create smaller-displacement machines, specifically designed for India, which would presumably also be available in other emerging markets like South America and Southeast Asia.

Polaris Invests in Brammo’s $28 Million Series B Round

10/26/2011 @ 7:56 am, by Jensen Beeler5 COMMENTS

After being courted by several major OEMs according to our sources, electric motorcycle manufacturer Brammo received a minority investment by  Polaris Industries today. The move will give Polaris access to Brammo’s proprietary electric powertrain technology, and positions the large OEM to enter further into the electric motorcycle market as a strategic partner to the Oregonian company. In the process of this investment, Brammo has also closed a $28 million Series B round of funding that also included contributions from repeat investor Alpine Energy and first-time Brammo investor NorthPort Investments, LLC.

Polaris has already been aggressively expanding into new market segments this year by buying both Indian Motorcycles and electric car manufacturer GEM. Polaris’s investment in Brammo, the two companies will form a strategic partnership that will presumably see Brammo’s electric drivetrain in different Polaris Industry products, which gives the American company a formidable ally in the move to electric-powered vehicles. For Brammo, the news bodes well as it not only means an infusion of fresh capital, a roadmap to further funding, and a step closer to a possible exit, but Polaris will also be sharing its vast array of technical, sales, and support knowledge to the electric startup.

Bajaj Gobbles Up Some More KTM Stock

11/30/2010 @ 12:18 pm, by Jensen Beeler1 COMMENT

Bajaj must be celebrating a late Thanksgiving (we might be talking about the wrong Indians here) as the Pune-based automotive group has gobbled up some more shares of Austrian company’s stock. Strengthening the two companies’ strategic partnership, Bajaj has modestly increased its 35.67% interest in KTM, becoming a 38.08% shareholder. Also coming out of the orange brand is news that Stefan Pierer will continue on as CEO of the company through 2015, and Friedrich Roithner, formerly of DGF Cross Industries, will take on the role of Financial Director in the new year.

AMG Sponsoring Ducati MotoGP Team

11/17/2010 @ 8:09 am, by Jensen Beeler11 COMMENTS

Announced last night at the L.A. Auto Show, Ducati and AMG (Mercedes-Benz’s tuning house) have formed a partnership between the two brands the will first manifest itself by having the German car tuner sponsoring the Italian company’s MotoGP team. Rumored for over a month now, this announcement finally puts to bed the speculation that Fiat would sponsor Ducati now that Valentino Rossi has joined the Rosso Corse team, and is also the first official sponsorship announcement for Ducati Corse’s 2011 season.

With Rossi healing his wounds back in Italy, Nicky Hayden was on hand for the event with a Ducati Diavel and Mercedes-Benz CLS 63 AMG on stage with him. Asked what he thought about the partnership, Hayden replied, “Well, if this is my company bike and this is my company car, I’d say I’m doing pretty well.” We’d tend to agree.

Brammo Taps Flextronics for Global Production and Assembly Strategic Partnership

09/15/2010 @ 12:00 pm, by Jensen Beeler11 COMMENTS

It’s hard to make strategic business partnership announcements sound sexy. Between all the hyperbole about how two companies are going to shift the industry paradigm and synergize the supply chain matrix, the average consumer’s eyes glaze over, and drool starts seeping out from the corners of their mouths. So bear with us on this one, because the announcement (or is the term Brammouncement?) of Brammo and Flextronics is an important one not only for the Ashland based company, but also for the electric motorcycle industry as a whole.

Some of the biggest problems facing any startup in the motorcycle industry are distribution and assembly. With the demand for electric motorcycles being a global issue, electric motorcycle startups, which are based primarily in the United States, have to not only grow their businesses domestically, but perhaps more importantly they need to foster a presence abroad in foreign markets.

With Europe and Asia easily out-pacing the demand in the US for electric transportation, an issue of contention for cash-strapped startups like Brammo has been how to grow globally and effectively with their limited budgets. The solution in this case for Brammo, is partnering with Flextronics, and using their scalable global production facilities.