Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

By The Numbers: Is Physical Fitness a Factor in Moto3?

01/22/2015 @ 11:48 am, by David Emmett7 COMMENTS

Friday-Assen-MotoGP-2014-Dutch-TT-Tony-Goldsmisth-02

What is the difference between winning in Moto3 and finishing at the back? The glib answer is “about 50 seconds”, but there must be an explanation for that gap.

It is a question which many have pondered, and to which there are few easy answers. Clearly, there is a difference in equipment, level of ability, and the ability of the team to get the set up right. But is there anything we can identify directly?

The one factor which we might be able to see in the lap times is the effect of hard work. Motorcycle racing is (paradoxically) a physically demanding sport, and physical fitness is one factor which a rider has in their own hands. Training, and dedication to training, could be a factor which makes a difference.

It may not be the difference between first and last, but it could well be the difference between finishing in the points and finishing at the very tail end of the field.

Analyzing MotoGP Engine Usage in 2014

12/05/2014 @ 10:44 pm, by David Emmett14 COMMENTS

Sunday-MotoGP-Silverstone-British-GP-Scott-Jones-03

When the rules limiting the number of engines each MotoGP is allowed to use were first introduced, their usage was followed hawkishly.

After pressure from veteran US journalist Dennis Noyes and myself, and with the assistance of Dorna’s incredibly efficient media officer, IRTA and Dorna were persuaded to publish the engine usage charts.

These were pored over constantly, searching for clues as to who might be in trouble, who may have to start from pit lane, and who would manage until the end of the season. How the world has changed since then.

Motorcycle Fatalities Dropped 7% for 2013

05/08/2014 @ 12:27 pm, by Jensen Beeler10 COMMENTS

motorcycle-blur

According to a preliminary report by the Governors Highway Safety Association (GHSA), motorcycle fatalities dropped 7% for 2013. The drop is the second time in five years that fatalities on a motorcycle have decreased (the last drop was in 2009), with 4,610 motorcyclists dying last year, compared to the 4,957 in 2012.

The report by the GHSA is based off the first nine months of 2013, and shows that fatalities dropped in 35 states (along with the District of Columbia), increased in 13 states, and remained the same in 2 states.

CDC Says $3 Billion Saved in 2010 Thanks to Helmet Laws

06/15/2012 @ 7:25 am, by Jensen Beeler24 COMMENTS

The US Center of Disease Control and Prevention (CDC) has issued an interesting report regarding the economic impact of motorcycle helmet laws, based on data from 2008-2010. While the takeaway shouldn’t surprise anyone, as it doesn’t take a genius to understand that more riders helmeted means fewer fatal crashes from motorcycles, the figures coming from the CDC with that observation are a bit shocking.

According to the statistical analysis done by the CDC, riders wearing helmets during a motorcycle crash were 37% less likely to receive fatal injuries than riders that were not wearing a helmet. Additionally, states with universal helmet usage laws are estimated to have save 4x as much in economic costs associated with medical, productivity, insurance, legal, and other expenses. For 2010, the total economic impact of having helmeted riders topped $3 billion in savings. Chewy.

2011 Spanish GP MotoGP Infographic

04/08/2011 @ 7:56 pm, by Peter Lombardi2 COMMENTS

2011 Qatar GP MotoGP Infographic

03/23/2011 @ 1:44 pm, by Peter Lombardi11 COMMENTS

BMW Motorrad Posts 22.5% Sales Increase for February

03/09/2011 @ 7:34 pm, by Jensen Beeler2 COMMENTS

BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.

Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

America Expected to Continue Using Less Gasoline

01/03/2011 @ 1:14 pm, by Jensen Beeler4 COMMENTS

Gasoline demand in the United States hit an all-time high in 2006, and ever since then has been on the decline. Aided by rising prices, more efficient vehicles, and a slowing population growth, the United States as a whole is not only using less gas than before the recession, but we as a country have entered into a continued trend of decreased gasoline demand, which government officials and industry executives believe will be a permanent trend from this point forward. While current usage is about 8% less than the 2006 peak, experts expect to see as much as a 20% reduction in gasoline use by 2030.

2010 MotoGP Season Wrap-Up Infographic

11/16/2010 @ 6:50 am, by Peter Lombardi7 COMMENTS