Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Broventure 2014 – Day Four: No Bad Days

09/11/2014 @ 6:11 pm, by Jensen Beeler18 COMMENTS

twisties

One of my favorite phrases has to be “no bad day” — as it encapsulates everything about a motorcycle. There are no bad days on a motorcycle. There can be bad weather, there can be breakdowns, and even crashes, but never a bad day. My second favorite phrase is “if you’re not having fun on a motorcycle, you’re doing it wrong.”

This ties into the prior idea. If you’re on a motorcycle, you’re exploring new roads, you’re hanging out with good friends, you’re living this short existence we call life. Even when the unthinkable happens on two-wheels, the moment right before was spent in sheer bliss. Since we all have to punch out at some point, that seems like a pretty good deal on an inevitably losing hand.

I feel like this is a mantra that goes well with the adventure-touring segment. Breaking free of our nine-to-five lives, getting outdoors, and seeing where the road goes once the sidewalk ends. That’s at least what the marketing materials from OEMs tell us; and of course, the adventure is what you make of it.

Broventure 2014 – Day Three: 50/50

09/09/2014 @ 7:09 am, by Jensen Beeler14 COMMENTS

like-a-boss

The third day of a trip begins the true measure of the adventure. You see, on the first day, you’re excited to be on the open road, and ambition mixed with some adrenaline fuels you. The second day, there remains enough of a connection to back home, that you haven’t truly left it behind yet. But by the third day, the miles being to take their toll, and a trip truly begins to gel. The Broventure is no different.

Despite being one of our shorter days, 210 miles in total, the 50/50 mix of off-road riding made it one of our hardest. We were truly off the beaten path, judging our route not by its direction or duration, but by the conditions on the various “roads” we were riding. They ranged from packed gravel, to loose rock, to rough dirt, and ended with a proper baptism of off-road fire.

Expansive views, sheer drops, and thirsty miles dominated Day Three, but you wouldn’t know it by our demeanor. Tired yes, but Oregon, Washington, and Idaho gave us plenty for our effort. The Bros are gelling too…and where perhaps Colin and Pete were resistant to the eyeroll-worthy “Broventure” mantle, they’ve embraced the spirit…or maybe that’s just the heat and dehydration talking.

Broventure 2014 – Day Two: An Embarrassment of Riches

09/08/2014 @ 12:20 am, by Jensen Beeler11 COMMENTS

hypervista

Day Two of the 2014 Broventure sees us riding from The Dalles, and ending up in Northeast Oregon, near the town of Joseph. It’s our first proper day of riding as a group of five, and our route is a solid 380 miles in length, approximately 60 miles of which is off-road fire trails. This all means there has been plenty of miles through which to get to know my fellow companions.

I’m not sure what contribution my presence brings to the ride, other than some sort of written/photographic record, but the rest of the group is very dynamic. Ronnie likes to pop wheelies on his Triumph Street Triple, usually down elevated freeway on-ramps — he’s also putting us to shame with his Dunlop DOT race tires on the gravel roads.

Quentin is easily distracted by cats, even when negotiating with locals over a five-gallon can of gasoline — I worry about him. Pete is our rock, and if I can be a bit self-centered, I’m grateful for every mile that his eight-gallon BMW R1200GSA is near me…as I’ll be the first one stranded on the side of the road, looking for a gas tank to siphon.

Colin is the glue the binds us, as he’s probably the only one of us who actually knows where we’re going. He’s planned an amazing route for our trip, which has us connecting an epic series of remote roads. He’s also even reluctantly accepted the “Broventure” title that these pages carry, or so he says.

Broventure 2014 – Day One: Getting Out of Dodge

09/06/2014 @ 11:21 pm, by Jensen Beeler10 COMMENTS

no-bad-days

For the next four days, I’ll be on the road, riding and writing another Broventure for you all to enjoy. The plan is for our trip to take us through Oregon, Washington, and Idaho — through some of the best mountain roads in the Pacific Northwest.

If you’ve been following the Asphalt & Rubber social media accounts, you may have seen that I’ve been putting together a slightly modded Ducati Hypermotard SP for this trip (skid plate, radiator guard, heated grips, luggage rack, and Pirelli Scorpion tires), as our route includes both twisty asphalt roads and mild/moderate off-road trails.

I’ve always been a fan of the new Hypermotard, and I’ve been curious to see how it goes as a smaller ADV option to the more “purpose-built” Ducati Multistrada 1200. I have no delusions however about the bike’s small fuel tank and fairly uncomfortable seat — sometimes you have to roll a hard six.

Speaking of the magic number, six of us in total will be going on the trip, half of the group I haven’t met before; but all of us seem to be connected in multiple ways, and everyone shares the same passion for bikes and getting out of Dodge, and onto the open road.

Ride, Eat, Sleep, & Repeat

01/02/2013 @ 6:48 pm, by Jensen Beeler9 COMMENTS

I stumbled across this simple graphic ages ago, presumably on Tumblr if the file name is any indication, and only rediscovered it tonight while I was going through some old thumb drives. I think for many motorcyclists, it sums things up nicely in a succinct sort of way.

Gone Riding: Ducati Streetfighter 848

04/04/2012 @ 9:33 am, by Jensen Beeler9 COMMENTS

Things will be a little slow on Asphalt & Rubber today, as we are in the Palm Desert testing the new Ducati Streetfighter 848. We’ll be spending most of the day playing with its revised chassis & traction control, and getting used to the baby Fighter’s wet clutch & Testastretta 11° engine. You can follow our thoughts on the bike live via Twitter, and our last five tweets will automatically display here on this post.

Gone Riding: Ducati Diavel

03/04/2011 @ 9:19 am, by Jensen Beeler3 COMMENTS

Things will be a little slow on Asphalt & Rubber today, as we’re in Los Angeles testing the new Ducati Diavel. We’ll be spending most of the day figuring out how to turn with a 240mm rear tire, and getting rocketed by the Diavel’s 162hp reported power figure. You can follow our thoughts on the bike via Twitter, and our last five tweets will automatically post here on this post. While we ride The Devil, the press photos of the Diavel after the jump should tide you over until we finish our ride report.

Gone Riding: Yamaha Super Ténéré

11/04/2010 @ 8:12 am, by Jensen Beeler4 COMMENTS

Things will be a little slow on A&R today, as we’re in Arizona testing the new Yamaha Super Ténéré. We already put 70 miles on Yamaha’s adventure tourer yesterday, and today’s route will take us on 200+ miles of mostly road, with a few dirt sections. You can follow our thoughts on the bike via Twitter, although admittedly they may come in spurts as there is limited cell phone reception here in Sedona (cell towers have been replaced with breathtaking views of mesas and desert). Some press photos of the Super T after the break should tide you over until our ride report.

Ride A Yamaha in the Palm of Your Hand

03/15/2010 @ 6:04 pm, by Jensen Beeler6 COMMENTS

Yamaha has gotten on board with this amazing new age device called “the iPhone”. You may have heard about this crazy thing that kids are using, and perhaps even seen a segment about it on 60 Minutes. Helping fuel the addiction, Yamaha’s application brings riding a Yamaha street bike or dirt bike into the palm of your hand…we think. Our Japanese is admittedly not so good…as in, no one here at the A&R office speaks it.

Despite this setback, we’re fairly certain the idea behind this iPhone application from Yamaha has to do with reving a make believe motorcycle with one’s closed hand, and pretending that an YZF-R1 or YZ450F is blowing your hair back, all while wearing a black Alpinestars glove. If that’s still not clear, check out this video after the jump for a demonstration of how to use the iPhone application from various angles and riding modes. You can download the application and try it your self here.