Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ride Review: 2012 Yamaha Zuma 50F Scooter

09/28/2011 @ 9:07 am, by Joanne Donn7 COMMENTS

As fuel prices continue to go up, you might be considering another way to go to the movies, meet your friends for coffee, or run a quick errand. Such is the case in an urban city like San Francisco, and, If you’ve ever visited my beloved city, you know how impossible it is to find parking on a Friday night in a trendy neighborhood like the Mission or the Marina. And if you’re lucky enough to find parking after circling the block for 30 minutes, what if your car doesn’t quite fit that awkward spot between two driveways?

Imagine pulling up on a scooter, parking within minutes, and walking right into the restaurant without worrying if you’ve made your reservation on time. You leave your helmet and gloves in the storage compartment under the seat, and sit down to dinner a minute or two early even. If that sounds like a better alternative to the usual metropolitan shuffle, a nimble little ride like the Zuma might be the perfect choice for you.

Ride Review: Riding the BMW S1000RR Superstock, Satellite Superbike, and Factory World Superbikes

08/01/2011 @ 6:56 pm, by Lorenzo Gargiulo2 COMMENTS

Our good friends over at OmniMoto.it have shared with us today their experience riding BMW’s World Supersport and World Superbike S1000RR machinery. Getting a chance to flog the bikes of Sylvain Barrier, Lorenza Zanetti, Ayrton Badovini, James Toseland, Leon Haslam, and Troy Corser around the famous Monza circuit in Italy, OmniMoto’s Lorenzo Gargiulo certainly had a tough day in the office. Even translated into English, this Italian bike tester is well…very Italian in his assessments, but we think the subtle differences between the Superstock, satellite Superbike, and factory Superbike shine through in his writing. Enjoy. — Ed.

There are opportunities in the moto-journalism profession that are to be jumped on, and this is one of them. I could tell you the story about how today, in order to reach Monza to try the three motorcycles I’m about to write about, I slept only 3 hours, or how I had to work on a Saturday, and how I had to somehow fit in 1,000 other obligations and make up a lot of excuses in order to free my schedule, but the basic fact is the following: the opportunity to ride on a track, three SWBK motorcycles is so overwhelming that everything else became of secondary relevance.

So, when I received the invite from BMW to go ride around Monza with the very best of its motorcycles, my response was simply the most obvious one… I’m COMING!

Movie Review: TT3D: Closer to the Edge

06/09/2011 @ 11:03 pm, by Jensen Beeler13 COMMENTS

Before one starts a review on the new TT3D: Closer to the Edge movie, one should note the film’s underlying purpose. Funded by the Isle of Man government, the hour and a half long movie is designed to promote the Isle of Man as a tourist destination, to promote the controversial fortnight-long TT racing event in a favorable light, and to cultivate potentially new fans of the TT by providing a primer to this year’s racing action. Part documentary, part advertising, there is accordingly an agenda with this film.

Now with that caveat of information brought to light and understood, I can go on to say that TT3D: Closer to the Edge is an enjoyably great film that makes you range the gamut of emotions as it follows John McGuinness, Ian Hutchinson, and Guy Martin through the 2010 Isle of Man TT. Though the use of 3D filming is gimmicky at best, the short version of this review is that this is a movie that will end up on my DVD shelf as soon as it becomes available.

Ride Review: 2011 Ducati Diavel

03/17/2011 @ 5:27 pm, by Jensen Beeler8 COMMENTS

Even before its launch in Milan last year, the 2011 Ducati Diavel has been the talk of the motorcycle industry since its first spy photo was released. It amuses me that Ducati chose to name the Diavel (say: dee-ahh-vole) after the Bolognese word for the devil. The linguistic foreplay from Ducati is just asking for a response from motorcyclists who feel that Bologna company has over-stepped its prescribed branding boundaries, and sold its soul to the Devil of bottom-line thinking.

While rife with metaphor, there is an important financial reason for the genesis of the Ducati Diavel. As I’ve already explained the business reasons behind Ducati’s choice (or non-choice) to make the Diavel in a previous article. My analysis continues from there, and brings us to the question of: How does the Ducati power cruiser ride, 240mm-wide tire and all?

Setting out to the City of Angels (I seriously couldn’t ask for better fodder from Ducati here), I swung a leg over the Ducati Diavel for a day of riding on some of Los Angeles’s finest and most well know routes. The short answer to how the Diavel fared: damningly well.

Ride Review: 2012 Yamaha Super Ténéré

11/21/2010 @ 7:15 pm, by Jensen Beeler29 COMMENTS

Asphalt & Rubber was recently one of a few blogs, along with the usual suspects from the American media, to be invited out to Arizona for Yamaha’s press launch of the Super Ténéré adventure-tourer motorcycle (because we know Americans have no idea what to do with an accented “e”, think “tay-nay-ray” for pronunciation…or just cheat like us and say “ten-air-ray”). The earth is orange here in Arizona, and between the mesas and evergreen forests, Sedona makes for a picturesque setting, that’s away from the bustling metropolitans and city life. This serves our purpose well as its an ideal environment to show-off the 2012 Yamaha Super Ténéré against the desert’s beautiful backdrop and star-filled skies, but it also serves as the type of destination Super Ténéré owners would likely visit on Yamaha’s new motorcycle, putting us right in the shoes of the target customer.

A market segment based around compromises, adventure-tourers sit somewhere between the juxtaposition of dirt and touring bikes. Based on the idea that the journey doesn’t end where the road does, the adventure-tourer market has taken over from the Harley-Davidson crowd as the next expression of freedom on the open road. Essentially created by the BMW GS series, it is impossible to talk about adventure bikes without mentioning the GS, but other manufacturers as well have entered into this growing market, coming up with different ideas on what riders are looking for when they want to escape from the daily grind.

Built to ride both on and off the street, adventure bikes pose the unique problem of having to decide where to make the trade-offs between these two different purposes, and in this regard we find the 2012 Yamaha Super Ténéré, leaning more heavily to the street side of this equation than say the BMW R1200GS. As a publication that centers around street bikes generally (hence the name Asphalt & Rubber), we too lean towards the street side of that equation, making the Yamaha Super Ténéré a strong congruency to what we look for in this motorcycle segment, and a bike we wouldn’t mind adding to our stable of daily riders and long-distance tourers.

Ride Review: 2010 Ducati Multistrada 1200 S Touring – Asphalt & Rubber Rides King Duc

09/27/2010 @ 2:49 pm, by Tim Hoefer9 COMMENTS

Dubbed the Best Motorcycle of the 2009 EICMA show, the 2010 Ducati Multistrada 1200 S Touring has a lofty title that we’ve been itching to test since we saw the bike debut in Milan last year. While the new Multistrada 1200 comes in many flavors, we somehow managed to get our hands on the Multistrada 1200 S Touring version, or as we like to call it: “King Duc”. The Multistrada line has been Ducati’s attempt to be more than a sportbike-driven brand, and with this latest incarnation we can see that the Bologna-based company has taken a serious stab at making a go-anywhere GS-killer, with Italian style of course.

We were anxious to bring the Multistrada 1200 to our happy hunting grounds in Santa Barbara, CA where we had just recently test ridden the groundbreaking Honda VFR1200F a month back. Our adventures with the new Multi actually began with a very long and boring two-hour drive into Brea, CA on four wheels. Traveling on four wheels in Los Angeles is the stuff suicide notes are made of, and naturally the return trip from Brea was a more pleasurable experience for a certain test rider, than it was for one editor stuck in LA gridlock. Of course that didn’t stop me from having the pleasurable experience of becoming acquainted with the Multistrada 1200 in its natural territory, the open road.

Knowing the sporty nature of Ducati motorcycles (and the seemingly inverse relationship between sportiness and comfort), we were skeptical of how enjoyable the 150-mile ride back from Brea would be on the Ducati Multistrada 1200 S Touring. Suffering through the almost endless miles of parked cars on the highway that laid between Los Angeles and Santa Barbara, I pulled over and sent the first text message back about the bike, “So much fun!!!!” it read, along with a picture of the Multistrada sitting on the side of dead-end road.

Ride Review: 2010 Honda VFR1200F

07/20/2010 @ 6:07 am, by Tim Hoefer8 COMMENTS

Asphalt & Rubber was recently invited by Honda America to test ride the new 2010 Honda VFR1200F in both configurations of the standard manual-shifting model, and the all new and highly anticipated ‘automatic’ model with the dual-clutch transmission (DCT). Santa Barbara, California served as our amazing backdrop as we took to the road on the new VFR. On our first circling of the bike it did not take much time to figure out why the VFR community has nicknamed this model the ‘Buffalo’. Given it’s dominant headlight and fuel tank that carries a similar curve of a buffalo profile, the bike is however anything but ugly or slow.

JD Powers and Associates Ranks Motorcycle Helmets

05/27/2009 @ 1:09 pm, by Jensen Beeler1 COMMENT

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J.D. Power and Associates has completed its 2009 Motorcycle Helmet Satisfaction Study, and the results are in. In their research, J.D. Power & Associates measures the overall satisfaction of motorcyclists with their new helmet in three key factors:

  • ventilation 
  • face shield
  • design and styling

These three factors are then marked into 11 attributes:

  • quietness
  • ventilation/air flow
  • de-fogging
  • the face shield’s ability to keep the wind out 
  • the face shield’s ability to resist scratching 
  • ease of replacing the face shield 
  • scratch resistance of the shell
  • color/graphic design
  • weight
  • ease of fastening the strap
  • fit and comfort.

Continue reading after the jump for the results.

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