Every year Interbrand releases a list of the Top 100 global brands — ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.
Continuing our thought on who really was fastest at the Qatar test, the idea of comparing best lap times again seems more than moderately preposterous, considering last night’s sessions were for testing purposes. That’s not to say however that some basic understanding of how teams are shaping up before the season cannot be divined, and by looking at the individual lap times we can get at least an impression of whom is finding some consistency on the desert track.
As you may have realized already this week, Asphalt & Rubber is coming to you live from Qatar, as MotoGP finishes up its last testing weekend of the pre-season, and gets ready for its first race of the year. Qatar is a strange country, mostly in that it’s not that different from the United States (at least not nearly as different as I was expecting, as this is my first trip to the Middle East). Perhaps even stranger is the laid back atmosphere of the MotoGP paddock during the testing session (maybe 1/4 as many people as a normal GP weekend, sans MotoGP fans). While we sit through Day Two of testing, which is currently underway, here’s something to chew on from Day One.
Now the purpose of MotoGP testing is of course actually testing the motorcycles, new parts, setups, etc., and not the attainment of absolute lap times. Therefore it strikes me funny on how much concern is given over to whom was fastest on a given day of testing, as there’s an obvious disconnect between what the teams are trying to achieve, and what the fans would like to see (with the journalists unsurprisingly pandering to this latter group).
That all being said, some sort of analysis has to come out of the event, and the path of least resistance is in the time sheet stamped out by Dorna, and handed to the assembled press. However if you drill down into the times lap by lap, not only do you get a better idea of the consistency that the MotoGP riders are attaining, but also it provides for another way to sift and sort the riders into some sort of categorical heirarchy, since that seems to be the name of the game at these tests.