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Project 0803

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The latest leak from Bologna shows how the upcoming Ducati power cruiser will look tipped over on its side, after an owner gets hit by car, or fails to get the kick stand down in time. Snarkiness aside, reports from the Italian news site Romagna NOI say the Diavel test rider was struck by a car while testing the bike.

The rider seems to be ok, and the bike looks to have held up quite well all things considered. One thing we can glean from the photo is the two-tone paint on the headlight cowling, which might help break up what were expecting to be a very ugly line.

Ducati has recieved a trademark with the UK Intellectual Property Office for the Bolognese word for devil, or “Diavel”, which according to MCN is to be the name of the company’s new performance cruiser.

Interestingly enough, Ducati has not trademarked the Diavel name with the United States Patent & Trademarks Office (USPTO). However with the British government, Ducati has reserved the Diavel mark for virtually every use possible, including lifestyle items like shirts, perfume, watches, and our personal favorite: skin cleansing lotions and creams.