When it comes to electric motorcycles, I am not interested in saving the manatees. I don’t stand around in Starbucks parking lots debating the finer points of offsetting my carbon footprint. It is perfectly fine if that is your calling in life, but when it comes to motorcycles, I am really only interested in one thing: going fast. I am not going to berate someone for wanting to save the environment, or decrease our dependency on foreign energy reserves — those are both worthy and important sentiments that I share as well, just not when it comes to my two-wheel decadence.
The only political debate I am interested in hearing during a discussion about motorcycles is the politics of the apex. If you want to talk about “the green movement” on a ride with me, it better be in regards to your Kawasaki, which is why I have a love/hate relationship with the electric motorcycle community. There are two types of operators in this space, and they are seemingly at odds with each other. One group is convinced that petroleum is an imperfect fuel source, while the other thinks that petroleum-burning motorcycles are imperfect machines.
We can reconcile both these factions with the notion that they are both correct in the big picture, but when it comes to adoption of electric vehicles, only the Steve Austin principle applies: better, stronger, and most importantly faster. The modern sport bike is an analog machine, and the electric superbike is its digital successor.
Over one hundred years of riding on the vinyl scratches and distortions of gasoline motors has blinded us to the future. We use words like warmth and character to justify our resistance to the inevitable change coming, but make no mistake that the mainstream will readily adopt the MP3 riding movement once it hits its critical moments in price and performance parity. This does not mean the death of internal combustion, after all you can still find audiophiles with tube amps and vast LP collections — a certain amount of the demographic has to be frozen in time, right Harley-Davidson?
There is this idea though that motorcycles can be better than they currently are now. They can be integrated machines, from fuel source to wheel-spin. Road inputs don’t have to be muted by engine vibrations, throttle adjustments can happen at the speed of light, and fine…we can also save the manatees in the process. The concept being discussed here is the Digital Superbike, and the man who coined the term is Michael Czysz.
Traveling to Portland, Oregon to see Czysz’s latest creation, I got see first-hand how the MotoCzysz E1pc was progressing with its digital revolution. Read-on for that account.
Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.
The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.
Brammo has hit the sales floors of Best Buy with their electric motorcycle the Enertia. Debuting in the Portland Oregon area, instead of the previously rumored San Francisco/Bay Area, you can expect to see the green machine trickle its way down the west coast throughout the year’s time.