Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

Alright Hipsters, You Win This Round…

01/03/2015 @ 2:06 pm, by Jensen Beeler27 COMMENTS

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The One Show could be best described as equal parts lumberjack initiation party, bad tattoo exhibition, and 12-step program for the “I’m 18 and angry at my father” — it’s just that hipstertastic.

If you look past the Bialetti espresso cans, the very Portlandian motorcycle show brings the interesting premise that if you only had one motorcycle to fullfil your tw0-wheeled needs, what would it look like? The results to that question are as varied as the people who submit their work.

Taking place February 13-15th, in Portland, Oregon, it should be a good time out (we enjoyed last year’s snow-filled event)…especially considering the attached promo video.

Broventure 2014 – Day One: Getting Out of Dodge

09/06/2014 @ 11:21 pm, by Jensen Beeler10 COMMENTS

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For the next four days, I’ll be on the road, riding and writing another Broventure for you all to enjoy. The plan is for our trip to take us through Oregon, Washington, and Idaho — through some of the best mountain roads in the Pacific Northwest.

If you’ve been following the Asphalt & Rubber social media accounts, you may have seen that I’ve been putting together a slightly modded Ducati Hypermotard SP for this trip (skid plate, radiator guard, heated grips, luggage rack, and Pirelli Scorpion tires), as our route includes both twisty asphalt roads and mild/moderate off-road trails.

I’ve always been a fan of the new Hypermotard, and I’ve been curious to see how it goes as a smaller ADV option to the more “purpose-built” Ducati Multistrada 1200. I have no delusions however about the bike’s small fuel tank and fairly uncomfortable seat — sometimes you have to roll a hard six.

Speaking of the magic number, six of us in total will be going on the trip, half of the group I haven’t met before; but all of us seem to be connected in multiple ways, and everyone shares the same passion for bikes and getting out of Dodge, and onto the open road.

Event Report: Dirt Quake USA

06/27/2014 @ 4:06 pm, by Sean Smith7 COMMENTS

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It’s Sunday morning and after we hit the ATM, I ask Ash to check the event website and see what time tech inspection is. In my head, its sometime around 11:15, and no bikes are to be started before 12:00 on Sunday (at the request of a local church).

Ash reports that the web site says tech inspection is from 9-10 and that the rider meeting was at 10:15. Shit. I text Thor Drake (my boss from See See Motorcycles,who is sponsoring the event), it’s 10:24. We’re in Longview, driving a borrowed Mazda B2500 that has a terrible miss, which only gets worse with more throttle.

We arrive at the scene in Castle Rock, WA. There are people in shorts riding all manner of choppers, Thor is dressed in white 12 o’clocking a slice of Sizzle Pie that Bjorn Drake affixed to a Honda ATC200, something to do with some advertising deal, but no one cares. It’s awesome.

Video: An Intimate Look at the Ducati 1199 Superleggera

05/23/2014 @ 1:26 pm, by Jensen Beeler15 COMMENTS

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The Ducati 1199 Superleggera is finally here, Ducati’s exclusive 500 customers are starting to receive their bikes, and Ducatista around the world are acting like its Christmas in May. We can’t blame them; after all, the Superleggera is a rolling showcase of what the engineers at Borgo Panigale can do with a street-legal machine.

Our friends at Moto Corsa were lucky enough to get three fine specimens in the first wave of deliveries — the Portland, Oregon shop will receive nine Superleggeras in total — a pretty sizable sum when you consider that less than 200 will make their way across the pond to US soil.

Naturally Arun and his cohorts took the opportunity to examine up-close what $200,000 worth of carbon fiber, titanium, and aluminum looks like. Even better, they documented the experience, for our viewing pleasure of course.

The One Motorcycle Show 2014 – A Moto Snowmageddon

02/10/2014 @ 8:26 am, by Jensen Beeler17 COMMENTS

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By the time you read this, I will hopefully be on my way out of Portland, Oregon — having just attended The One Motorcycle Show. I say hopefully because the Polar Vortex dumped a bunch of cold fluffy white stuff on the ground on Friday, and the Portlandians have been calling it a snowmageddon ever since they slowly began littering the streets with stranded vehicles.

The weather may have been wreaking havoc on the highways and in town, Portland is after all where Volvo station wagons go to die, but it didn’t keep the hordes of motorcycle fans away from the show — in fact, some intrepid souls even road their way to the packed two-floor exhibit.

As one can expect from the Portland motorcycle scene, the atmosphere was hipster-chic, and laden with PBR cans, form fitting jeans, and epic beards.

Not exactly our cup of tea here at Asphalt & Rubber (I wore my best plaid shirt in an effort to blend with the natives, but was easily called out for my blasé attitude towards free-trade coffee), but that’s just fine — we like motorcycles just as much as the next guy or girl, and that’s what it is all about. Right?

For those who aren’t familiar with the concept behind The One Motorcycle Show, the idea is pretty simple and centers around the idea of that one motorcycle that fits all your tw0-wheeled needs and lusts.

It is about bikes that incorporate maybe the best aspects of all the other motorcycle you have ever owned, and represents everything about your two-wheeled life. Needless to say, the resulting builds had some interesting crossovers in style.

The Build Film

04/03/2013 @ 11:56 am, by Jensen Beeler7 COMMENTS

MotoCzysz E1pc vs. Ducati 1199 Panigale S

10/12/2012 @ 2:45 pm, by Jensen Beeler37 COMMENTS

When it comes to electric motorcycles, I am not interested in saving the manatees. I don’t stand around in Starbucks parking lots debating the finer points of offsetting my carbon footprint. It is perfectly fine if that is your calling in life, but when it comes to motorcycles, I am really only interested in one thing: going fast. I am not going to berate someone for wanting to save the environment, or decrease our dependency on foreign energy reserves — those are both worthy and important sentiments that I share as well, just not when it comes to my two-wheel decadence.

The only political debate I am interested in hearing during a discussion about motorcycles is the politics of the apex. If you want to talk about “the green movement” on a ride with me, it better be in regards to your Kawasaki, which is why I have a love/hate relationship with the electric motorcycle community. There are two types of operators in this space, and they are seemingly at odds with each other. One group is convinced that petroleum is an imperfect fuel source, while the other thinks that petroleum-burning motorcycles are imperfect machines.

We can reconcile both these factions with the notion that they are both correct in the big picture, but when it comes to adoption of electric vehicles, only the Steve Austin principle applies: better, stronger, and most importantly faster. The modern sport bike is an analog machine, and the electric superbike is its digital successor.

Over one hundred years of riding on the vinyl scratches and distortions of gasoline motors has blinded us to the future. We use words like warmth and character to justify our resistance to the inevitable change coming, but make no mistake that the mainstream will readily adopt the MP3 riding movement once it hits its critical moments in price and performance parity. This does not mean the death of internal combustion, after all you can still find audiophiles with tube amps and vast LP collections — a certain amount of the demographic has to be frozen in time, right Harley-Davidson?

There is this idea though that motorcycles can be better than they currently are now. They can be integrated machines, from fuel source to wheel-spin. Road inputs don’t have to be muted by engine vibrations, throttle adjustments can happen at the speed of light, and fine…we can also save the manatees in the process. The concept being discussed here is the Digital Superbike, and the man who coined the term is Michael Czysz.

Traveling to Portland, Oregon to see Czysz’s latest creation, I got see first-hand how the MotoCzysz E1pc was progressing with its digital revolution. Read-on for that account.

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

Brammo Enertia on Sale at Oregon Best Buy

08/28/2009 @ 2:58 pm, by Jensen BeelerComments Off

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Brammo has hit the sales floors of Best Buy with their electric motorcycle the Enertia. Debuting in the Portland Oregon area, instead of the previously rumored San Francisco/Bay Area, you can expect to see the green machine trickle its way down the west coast throughout the year’s time.

Right now, Brammo has their TTR race bike from the TTXGP on display at the Cascade Station Best Buy in Portland. Videos and pictures after the jump.