Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

Yamaha Folds Star Motorcycles Back into Its Core Brand

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name. The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings. As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic. Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Praëm BMW S1000RR – Getting Modern with Retros

We really like what we’ve seen so far from the guys at Praëm. Their first proper build, based off a Honda RC-51, was waaaay outside the box, and featured some really interesting design elements for us to chew on. Their follow-up to that work is no different. The Praëm BMW S1000RR is a modern riff on the classic superbike design – think of it as a 21st century take on late-20th century racing. As the name suggests, the donor bike is a BMW S1000RR, but the styling comes from something you would see in the 1980s – perhaps at the Suzuka 8-Hour endurance race, as Praëm suggests in their text. The “Optimus Praëm” build is a logical, yet a highly more functional, response to what we have seen in the café racer scene as of late.

MV Agusta Looking to Part Ways with Mercedes-AMG

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.

Recall: 2010 Ducati Multistrada 1200

01/14/2011 @ 12:43 pm, by Jensen Beeler5 COMMENTS

Ducati is issuing a recall notice with the NHTSA for the 2010 Ducati Multistrada 1200 adventure-tourer motorcycle. Affecting 1,196 units, the MTS 1200’s recall stems from an ECU problem that could see the motorcycle stall while idling with the clutch disengaged (something we experienced when testing the Multistrada 1200 last year). To fix the problem, affected owners must take their bike to a Ducati dealership, where the ECU will be re-flashed with a modified firmware package.

Ride Review: 2010 Ducati Multistrada 1200 S Touring – Asphalt & Rubber Rides King Duc

09/27/2010 @ 2:49 pm, by Tim Hoefer9 COMMENTS

Dubbed the Best Motorcycle of the 2009 EICMA show, the 2010 Ducati Multistrada 1200 S Touring has a lofty title that we’ve been itching to test since we saw the bike debut in Milan last year. While the new Multistrada 1200 comes in many flavors, we somehow managed to get our hands on the Multistrada 1200 S Touring version, or as we like to call it: “King Duc”. The Multistrada line has been Ducati’s attempt to be more than a sportbike-driven brand, and with this latest incarnation we can see that the Bologna-based company has taken a serious stab at making a go-anywhere GS-killer, with Italian style of course.

We were anxious to bring the Multistrada 1200 to our happy hunting grounds in Santa Barbara, CA where we had just recently test ridden the groundbreaking Honda VFR1200F a month back. Our adventures with the new Multi actually began with a very long and boring two-hour drive into Brea, CA on four wheels. Traveling on four wheels in Los Angeles is the stuff suicide notes are made of, and naturally the return trip from Brea was a more pleasurable experience for a certain test rider, than it was for one editor stuck in LA gridlock. Of course that didn’t stop me from having the pleasurable experience of becoming acquainted with the Multistrada 1200 in its natural territory, the open road.

Knowing the sporty nature of Ducati motorcycles (and the seemingly inverse relationship between sportiness and comfort), we were skeptical of how enjoyable the 150-mile ride back from Brea would be on the Ducati Multistrada 1200 S Touring. Suffering through the almost endless miles of parked cars on the highway that laid between Los Angeles and Santa Barbara, I pulled over and sent the first text message back about the bike, “So much fun!!!!” it read, along with a picture of the Multistrada sitting on the side of dead-end road.

Ducati Recalls Multistrada for Three Defects

08/06/2010 @ 11:10 am, by Jensen Beeler2 COMMENTS

Before anyone cracks the joke, no Ducati is not recalling the 2010 Multistrada 1200 for it’s bird-beaked appearance. Instead, the Italian manufacturer is recalling the sport-touring motorcycle for some faulty screws in the bike’s center stand and steering head, and also for faulty throttle cable routing that causes the cable to rub against the bike’s radiator. Issuing three separate recalls for these problems, the screw recalls affect all MTS 1200 models, while the center stand issue is related only to the Multistrada 1200 S Touring model.

Up Pikes Peak with the Ducati Multistrada 1200

06/17/2010 @ 10:11 am, by Jensen Beeler4 COMMENTS

What does racing to the clouds look like on a Ducati Multistrada? Well it looks a little bit like this if you’re Greg Tracy. At the helm of one of the 2010 Ducati Multistrada racing at the 2010 Pikes Peak International Hill Climb, Tracy is looking in-form for the event after this practice session. Also spotted in the video is Team Spider Grips Ducati teammate Alexander Smith, who Tracy catches about a minute into the video.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

What Does the Ducati Multistrada 1200 Sound Like?

05/16/2010 @ 10:52 am, by Jensen Beeler1 COMMENT

Why, a lot like this of course. We love the sound of v-twins in the morning.

Source: Ducati News Today

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

Video: When Multistradas Meet Piano Bars

03/01/2010 @ 6:11 am, by Jensen Beeler8 COMMENTS

Ever wonder what great action footage of the 2010 Ducati Multistrada 1200 would be like if you set it to the music commonly found in a piano bar? Well never fear, Ducati has the answer for you. Check it out after the jump. And just a tip, queue up your own tunes.

First Ducati Multistrada 1200 Off the Assembly Line

02/16/2010 @ 3:03 pm, by Jensen Beeler1 COMMENT

Ducati has announced that the first 2010 Ducati Multistrada 1200 has rolled off the assembly line in Bologna, Italy. The white MTS 1200S with Öhlins suspension got the usual Ducati welcome, with champagne toasts and even a “baptizing” ceremony. The first Multistrada 1200S’s are set to be available by April of this year, while the MTS 1200 base model and ABS version should be out later in in May.

The Multistrada 1200 is an important motorcycle for Ducati as it shows the brand extending its mark beyond the performance bike realm, and into the sport-touring class, which is no easy feat considering the adventure bike/sport-touring king, the BMW GS, is the best selling motorcycle in the world. To help battle the GS, Ducati has made the Multistrada 1200 to have an engine with the longest service intervals in Ducati history: 15,000 miles. Photos of the first production Multistrada 1200 after the jump.

Testastretta 11° Motor Gets 15,000 Service Intervals

02/05/2010 @ 1:59 pm, by Jensen Beeler4 COMMENTS

We still have several months before the Ducati Multistrada 1200 is released here in the United States, but Ducati North America has revealed that the cost of owning the $14,995 Multistrada will be even cheaper with the now announced 15,000 mile valve service interval. With the longer mileage between major services, the Multistrada 1200 better positions itself as a touring/adventure option and to compete against the BMW R1200GS.