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BMW Motorrad is looking for new ways to get motorcyclists on the German brand’s two-wheelers, and as such BMW has created its “Rent a Ride” program. The name sort of gives things away, as the BMW “Rent a Ride” service is a short-term rental program that will be based out of BMW dealerships.

The concept is in its pilot phase right now, and focused on the German, Austrian, and French markets, with  two dealers from each of these markets having a small fleet of motorcycles that renters can choose from.

If successful, the BMW “Rent a Ride” program will be rolled out to all BMW Motorrad dealers, effectively giving the German brand the largest motorcycle rental network in the world.

Chances are that if you are a regular Asphalt & Rubber reader, that means you are a pretty tech savvy person. So first of all, congratulations on your choice to get your motorcycle news and opinions in digital form, rather than waiting three months for the print guys to get their act together. Huzzah!

Of course, this also means that you have had to suffer through the endless onslaught of “Top 5” lists that have inundated motorcycle “journalism” the past year or so. I’m pretty sure that in a few years, we will look back at the whole BuzzFeedification of news as the second worst idea to hit motorcycle journalism, right behind the idea of a content paywall — but I digress.

That being said, I did want to share with our A&R readers five apps that I use on my iPhone everyday, that maybe you haven’t stumbled upon. So in the interest of  better living through technology and all that jazz, I’ve created my own little Top 5 list — Yes, I’ve died a little bit on the inside because of this article.

Hopefully though there are couple apps on my list that you haven’t heard of, which will cause the overlap of your Venn diagram of “motorcycles” and “technology” to grow just a little bit more, and those make my personal ethical sacrifice worthwhile.

I realize in advance that this list leans towards iOS users. I’m hoping commenters will leave a few apps in the comments section that I might have missed (especially on other platforms), so we can spread the love around.

Tomorrow starts the Isle of Man TT — one of the greatest two-wheeled motoring events on this earth. Two weeks of epic motorcycle racing on city streets, if you haven’t been to the TT yet, you really must schedule a trip to meet the Manx. Until you can book those travel plans, we have the next best thing (besides following the TT on A&R, of course): the Isle of Man TT smartphone app.

Zero Motorcycles has announced the release of the company’s iPhone and Android mobile applications for the Zero’s range of electric motorcycles. A handy interface to change the basic performance settings on the motorcycle’s EV components, Zero’s mobile app connects via Bluetooth and allows a rider to adjust the bike’s top speed, torque, and regenerative braking.

The app also allows the rider to get more detailed information about the state of the motorcycle’s charge, operating temperatures, battery volts/amps, and ride statistics. Additionally, a rider can configure the application to show the money saved using electricity instead of gasoline, C02 spared from entering the atmosphere, etc.

With the mobile interface is available on all of Zero’s 2013 models, one of the more interesting features of the mobile application is that it also allows a Zero owner to send diagnostic information back to Zero HQ for analysis and troubleshooting, saving a trip (and presumably a fee) at the dealership. Chewy.

Online parts and accessories supplier BikeBandit.com has unveiled its own iPhone application to help motorcyclists deck out themselves and their motorcycle in aftermarket goodness…all from the comfort of the palm of their hand. The app, which rev’s and vibrates when you open it, is complete with the exploded parts diagram that loyal BikeBandit shoppers have come to use and love.

If this post sounds like a thinly-veiled unsolicited advertisement for a fellow Penn State MBA (We are!..), you’d be right, but for the weekend wrencher who needs to remember how to put a clutch back together without hopping on a computer (and then order the bolt/nut/bracket they just lost) this is a well done, and possibly invaluable addition to your iPhone addiction.