A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

Officially Official: Crutchlow Leaves Ducati for LCR Honda

08/02/2014 @ 9:18 pm, by David Emmett43 COMMENTS

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It looks like Ducati will get their all-Italian line-up after all. Announced today, Cal Crutchlow will be leaving Ducati to join LCR Honda for the 2015 season.

Officially, Crutchlow had until 31st July to exercise his option to leave Ducati, but it appears that Ducati management agreed to an extension, while negotiations continued with Honda. An agreement was reached late last night, with one of the main points of contention being the payoff Crutchlow would receive from Ducati for leaving.

A week ago, Crutchlow announced that he would be staying with the Italian factory at the World Ducati Week event. Since then, however, the situation changed, with Crutchlow’s manager Bob Moore reaching agreement with Ducati management to explore further options. That led directly to the release of Crutchlow to join LCR.

MotoGP: Cal Crutchlow Leaving Ducati for LCR Honda?

08/01/2014 @ 4:04 pm, by Jensen Beeler23 COMMENTS

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This year’s silly season may have been a bit disappointing, at least when you consider that many of the top riders had contracts up for renewal this year.

Instead, we saw Valentino Rossi, Marc Marquez, and Dani Pedrosa all stay-put with their current manufacturers, and likely we will add Jorge Lorenzo to that list during the Indianapolis GP, as the Spaniard is said to be close to a one-year contract with Yamaha Racing.

One of the bigger question marks though has been Cal Crutchlow, as the Briton has made no secret about his displeasure with the Desmosedici GP14. Finding the paddock gossip about the Ducati to be true, Crutchlow currently faces a steep learning curve to bring his performance on the GP14 in-line with Andrea Dovizioso and Andrea Iannone, both of whom already have a season on the Desmosedici under their belts.

With an option to leave Ducati Corse midway through his two-year contract, rumors about Crutchlow’s departure have been escalating, despite Ducati’s announcement at World Ducati Week 2014 that Crutchlow would remain with the team. Now, the Italian press tipping him to leave for a seat at LCR Honda.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

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Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

This is LCR Honda

04/15/2013 @ 3:18 pm, by Jensen BeelerComments Off on This is LCR Honda

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For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.

This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.

A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.

For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.

LCR Honda’s 2013 MotoGP Team Livery

03/25/2013 @ 1:04 am, by Jensen Beeler5 COMMENTS

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Every year we find ourselves covering the launch of LCR Honda’s team livery and subsequent photo shoot. Maybe it is because we love Lucio Cecchinello’s approach to localized sponsorship for his MotoGP team, but more likely it is the attention to detail and artisan approach the Italian brings to his satellite Honda squad.

This isn’t just a motorcycle team, it is a family…a family of very passionate motorcyclists, and it shows. For 2013, Stefan Bradl is back, and will be campaigning the season with a factory-spec Honda RC213V race bike. More photos after the jump.

MotoGP: A Two-Man Team for LCR Honda in 2014?

01/17/2013 @ 4:54 pm, by David Emmett2 COMMENTS

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Lucio Cecchinello is looking to expand his LCR Honda team from a single-rider to a two-man team, according to reports over on GPOne. The Italian team manager is considering adding a second rider to race alongside Stefan Bradl for the 2014 season onwards.

While Bradl will remain on the team’s factory-supported Honda RC213V, LCR’s second rider would ride the production version to be sold by Honda from 2014 at a cost of 1 million euros. According GPOne, Cecchinello has calculated that it would cost him between 1.6 and 1.8 million euros to run the second bike, a total which includes the production RC213V, and the seven people required to run it (one crew chief, one data engineer, four mechanics and a tire engineer).

MotoGP: Bradl on a Factory-Supported Honda Thru 2014

11/14/2012 @ 1:25 pm, by Jensen Beeler5 COMMENTS

HRC has announced that it has signed Stefan Bradl as a “factory-supported” rider through the 2014 season. The move is surely a reward for Bradl, who easily claimed MotoGP’s “Rookie of the Year” distinction, and perhaps more importantly, showed extreme talent aboard the Honda RC213V.

Said to already have been using a factory-spec frame (Dani Pedrosa’s rejects) for the latter part of the season, it is not clear how much this announcement will change Bradl’s true support from HRC, but it certainly can’t hurt the young German’s chances. Bradl will stay within the LCR Honda team in 2013 & 2014.

Interview: Lucio Cecchinello – The Man Behind LCR Honda

03/29/2012 @ 2:46 pm, by Jensen Beeler6 COMMENTS

Former GP racer Lucio Cecchinello is a Honda man through and through. Team owner and principal at LCR Honda (the ‘LCR’ standing for Lucio Cecchinello Racing), Cecchinello started his racing career on a Honda NS125R, and worked his way up to the GP ranks, where he spent most of his time on a Honda RS125 (he finished his career on an Aprilia though). In 1996, Cecchinello started LCR, making him both the team’s rider and its principal director, an absolute rarity in the paddock.

LCR Honda slowly grew from the 125 & 250 Championships into the premier class of the sport: MotoGP. Campaigning a number of top riders, LCR Honda has seen Casey Stoner, Randy de Puniet, Alex de Angelis, Nobby Ueda, Toni Elias & Carlos Checa all ride the team’s bikes at some point in their careers. This year LCR Honda has Moto2 Champion Stefan Bradl in the saddle, and the team hopes the German rider will be just as impressive on the big bikes as he was with the 600’s.

Taking some time to talk to HRC’s PR machine, Cecchinello shares his unique perspective on having both a racing and managing career. As a satellite team owner, Cecchinello’s opinions about CRTs from a business perspective are especially intriguing, as he forecasts trouble for CRT teams trying to bring in big-name sponsors.

Perhaps most significant are his comments regarding Moto2 though, as Cecchinello believes that the middle class of GP racing should go to a 500cc two-cylinder format, which would allow manufacturers to race in all three class with the same cylinder and head designs. The interview is a pretty good read for any MotoGP fan, check it out after the jump.

LCR Honda RC213V Makes Its Debut

03/23/2012 @ 11:48 am, by Jensen Beeler11 COMMENTS

LCR Honda may only be a satellite Honda team in MotoGP, but everything Lucio Cecchinello touches regarding the squad has an amazing attention to detail, and the teams’s 2012 launch is no different. After a disappointing last season with Toni Elias, LCR Honda has swapped in another Moto2 Champion, this time with German Stefan Bradl at the helm of the LCR Honda RC213V. Already showing tremendous progress in the big show, Bradl is an early favorite for the Rookie of the Year distinction, and the 22-year-old is certain to give some of the more veteran riders a run for their money this season.

Officially launching the 2012 LCR Honda squad in Jerez this week, the Italian MotoGP team always brings us some of the most artful studio shots from the paddock launches, and again Lucio and his crew don’t disappoint in this regard. If you like your photos warmed up and desaturated, we have got a treat for you, but sorry…no bunnies this time around.

Toni Elias to Test with BMW Italia’s WSBK Team

09/12/2011 @ 6:37 pm, by Jensen Beeler5 COMMENTS

It’s not exactly a secret that Toni Elias has been having a tough season in MotoGP this year. Typically two to three seconds off the pace from the front-runners, you’d be hard pressed to remember that the Spaniard was once a rising start in the MotoGP paddock, and dominantly won the 2010 Moto2 Championship. Rumors of Elias’ exit from the LCR Honda have been going almost from day one it seems, though the down to Earth and pleasant rider continues to persist onward.

Though electrifying the crowds with his first race win in 2008, Elias appears to be on his way out of MotoGP…for the second time in his career. Unable to do anything with the LCR Honda that Randy de Puniet confidently rode in 2010, Elias is now reported to be testing at Misano this week with the BMW Italia World Superbike squad, which in-turn recently just lost James Toseland to a career-ending hand injury. With WSBK becoming the home from MotoGP’s Lost Boys, a move to the premier production motorcycle racing class seems almost fitting for Elias, but is that in the cards?