Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

Officially Official: Crutchlow Leaves Ducati for LCR Honda

08/02/2014 @ 9:18 pm, by David Emmett43 COMMENTS

2014-Catalan-GP-MotoGP-Friday-Scott-Jones-14

It looks like Ducati will get their all-Italian line-up after all. Announced today, Cal Crutchlow will be leaving Ducati to join LCR Honda for the 2015 season.

Officially, Crutchlow had until 31st July to exercise his option to leave Ducati, but it appears that Ducati management agreed to an extension, while negotiations continued with Honda. An agreement was reached late last night, with one of the main points of contention being the payoff Crutchlow would receive from Ducati for leaving.

A week ago, Crutchlow announced that he would be staying with the Italian factory at the World Ducati Week event. Since then, however, the situation changed, with Crutchlow’s manager Bob Moore reaching agreement with Ducati management to explore further options. That led directly to the release of Crutchlow to join LCR.

MotoGP: Cal Crutchlow Leaving Ducati for LCR Honda?

08/01/2014 @ 4:04 pm, by Jensen Beeler23 COMMENTS

Saturday-Sachsenring-MotoGP-German-GP-Tony-Goldsmith-10

This year’s silly season may have been a bit disappointing, at least when you consider that many of the top riders had contracts up for renewal this year.

Instead, we saw Valentino Rossi, Marc Marquez, and Dani Pedrosa all stay-put with their current manufacturers, and likely we will add Jorge Lorenzo to that list during the Indianapolis GP, as the Spaniard is said to be close to a one-year contract with Yamaha Racing.

One of the bigger question marks though has been Cal Crutchlow, as the Briton has made no secret about his displeasure with the Desmosedici GP14. Finding the paddock gossip about the Ducati to be true, Crutchlow currently faces a steep learning curve to bring his performance on the GP14 in-line with Andrea Dovizioso and Andrea Iannone, both of whom already have a season on the Desmosedici under their belts.

With an option to leave Ducati Corse midway through his two-year contract, rumors about Crutchlow’s departure have been escalating, despite Ducati’s announcement at World Ducati Week 2014 that Crutchlow would remain with the team. Now, the Italian press tipping him to leave for a seat at LCR Honda.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

stefan-bradl-lcr-honda-assen-tony-goldsmith

Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

This is LCR Honda

04/15/2013 @ 3:18 pm, by Jensen BeelerComments Off

Saturday-Qatar-GP-MotoGP-Scott-Jones-07

For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.

This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.

A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.

For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.

LCR Honda’s 2013 MotoGP Team Livery

03/25/2013 @ 1:04 am, by Jensen Beeler5 COMMENTS

LCR-Honda-Stefan-Bradl-MotoGP-livery-2013-04

Every year we find ourselves covering the launch of LCR Honda’s team livery and subsequent photo shoot. Maybe it is because we love Lucio Cecchinello’s approach to localized sponsorship for his MotoGP team, but more likely it is the attention to detail and artisan approach the Italian brings to his satellite Honda squad.

This isn’t just a motorcycle team, it is a family…a family of very passionate motorcyclists, and it shows. For 2013, Stefan Bradl is back, and will be campaigning the season with a factory-spec Honda RC213V race bike. More photos after the jump.

MotoGP: A Two-Man Team for LCR Honda in 2014?

01/17/2013 @ 4:54 pm, by David Emmett2 COMMENTS

Mugello-Italian-GP-MotoGP-Saturday-Jules-Cisek-13

Lucio Cecchinello is looking to expand his LCR Honda team from a single-rider to a two-man team, according to reports over on GPOne. The Italian team manager is considering adding a second rider to race alongside Stefan Bradl for the 2014 season onwards.

While Bradl will remain on the team’s factory-supported Honda RC213V, LCR’s second rider would ride the production version to be sold by Honda from 2014 at a cost of 1 million euros. According GPOne, Cecchinello has calculated that it would cost him between 1.6 and 1.8 million euros to run the second bike, a total which includes the production RC213V, and the seven people required to run it (one crew chief, one data engineer, four mechanics and a tire engineer).

MotoGP: Bradl on a Factory-Supported Honda Thru 2014

11/14/2012 @ 1:25 pm, by Jensen Beeler5 COMMENTS

HRC has announced that it has signed Stefan Bradl as a “factory-supported” rider through the 2014 season. The move is surely a reward for Bradl, who easily claimed MotoGP’s “Rookie of the Year” distinction, and perhaps more importantly, showed extreme talent aboard the Honda RC213V.

Said to already have been using a factory-spec frame (Dani Pedrosa’s rejects) for the latter part of the season, it is not clear how much this announcement will change Bradl’s true support from HRC, but it certainly can’t hurt the young German’s chances. Bradl will stay within the LCR Honda team in 2013 & 2014.

Interview: Lucio Cecchinello – The Man Behind LCR Honda

03/29/2012 @ 2:46 pm, by Jensen Beeler6 COMMENTS

Former GP racer Lucio Cecchinello is a Honda man through and through. Team owner and principal at LCR Honda (the ‘LCR’ standing for Lucio Cecchinello Racing), Cecchinello started his racing career on a Honda NS125R, and worked his way up to the GP ranks, where he spent most of his time on a Honda RS125 (he finished his career on an Aprilia though). In 1996, Cecchinello started LCR, making him both the team’s rider and its principal director, an absolute rarity in the paddock.

LCR Honda slowly grew from the 125 & 250 Championships into the premier class of the sport: MotoGP. Campaigning a number of top riders, LCR Honda has seen Casey Stoner, Randy de Puniet, Alex de Angelis, Nobby Ueda, Toni Elias & Carlos Checa all ride the team’s bikes at some point in their careers. This year LCR Honda has Moto2 Champion Stefan Bradl in the saddle, and the team hopes the German rider will be just as impressive on the big bikes as he was with the 600’s.

Taking some time to talk to HRC’s PR machine, Cecchinello shares his unique perspective on having both a racing and managing career. As a satellite team owner, Cecchinello’s opinions about CRTs from a business perspective are especially intriguing, as he forecasts trouble for CRT teams trying to bring in big-name sponsors.

Perhaps most significant are his comments regarding Moto2 though, as Cecchinello believes that the middle class of GP racing should go to a 500cc two-cylinder format, which would allow manufacturers to race in all three class with the same cylinder and head designs. The interview is a pretty good read for any MotoGP fan, check it out after the jump.

LCR Honda RC213V Makes Its Debut

03/23/2012 @ 11:48 am, by Jensen Beeler11 COMMENTS

LCR Honda may only be a satellite Honda team in MotoGP, but everything Lucio Cecchinello touches regarding the squad has an amazing attention to detail, and the teams’s 2012 launch is no different. After a disappointing last season with Toni Elias, LCR Honda has swapped in another Moto2 Champion, this time with German Stefan Bradl at the helm of the LCR Honda RC213V. Already showing tremendous progress in the big show, Bradl is an early favorite for the Rookie of the Year distinction, and the 22-year-old is certain to give some of the more veteran riders a run for their money this season.

Officially launching the 2012 LCR Honda squad in Jerez this week, the Italian MotoGP team always brings us some of the most artful studio shots from the paddock launches, and again Lucio and his crew don’t disappoint in this regard. If you like your photos warmed up and desaturated, we have got a treat for you, but sorry…no bunnies this time around.

Toni Elias to Test with BMW Italia’s WSBK Team

09/12/2011 @ 6:37 pm, by Jensen Beeler5 COMMENTS

It’s not exactly a secret that Toni Elias has been having a tough season in MotoGP this year. Typically two to three seconds off the pace from the front-runners, you’d be hard pressed to remember that the Spaniard was once a rising start in the MotoGP paddock, and dominantly won the 2010 Moto2 Championship. Rumors of Elias’ exit from the LCR Honda have been going almost from day one it seems, though the down to Earth and pleasant rider continues to persist onward.

Though electrifying the crowds with his first race win in 2008, Elias appears to be on his way out of MotoGP…for the second time in his career. Unable to do anything with the LCR Honda that Randy de Puniet confidently rode in 2010, Elias is now reported to be testing at Misano this week with the BMW Italia World Superbike squad, which in-turn recently just lost James Toseland to a career-ending hand injury. With WSBK becoming the home from MotoGP’s Lost Boys, a move to the premier production motorcycle racing class seems almost fitting for Elias, but is that in the cards?