Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

Officially Official: Crutchlow Leaves Ducati for LCR Honda

08/02/2014 @ 9:18 pm, by David Emmett43 COMMENTS

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It looks like Ducati will get their all-Italian line-up after all. Announced today, Cal Crutchlow will be leaving Ducati to join LCR Honda for the 2015 season.

Officially, Crutchlow had until 31st July to exercise his option to leave Ducati, but it appears that Ducati management agreed to an extension, while negotiations continued with Honda. An agreement was reached late last night, with one of the main points of contention being the payoff Crutchlow would receive from Ducati for leaving.

A week ago, Crutchlow announced that he would be staying with the Italian factory at the World Ducati Week event. Since then, however, the situation changed, with Crutchlow’s manager Bob Moore reaching agreement with Ducati management to explore further options. That led directly to the release of Crutchlow to join LCR.

MotoGP: Cal Crutchlow Leaving Ducati for LCR Honda?

08/01/2014 @ 4:04 pm, by Jensen Beeler23 COMMENTS

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This year’s silly season may have been a bit disappointing, at least when you consider that many of the top riders had contracts up for renewal this year.

Instead, we saw Valentino Rossi, Marc Marquez, and Dani Pedrosa all stay-put with their current manufacturers, and likely we will add Jorge Lorenzo to that list during the Indianapolis GP, as the Spaniard is said to be close to a one-year contract with Yamaha Racing.

One of the bigger question marks though has been Cal Crutchlow, as the Briton has made no secret about his displeasure with the Desmosedici GP14. Finding the paddock gossip about the Ducati to be true, Crutchlow currently faces a steep learning curve to bring his performance on the GP14 in-line with Andrea Dovizioso and Andrea Iannone, both of whom already have a season on the Desmosedici under their belts.

With an option to leave Ducati Corse midway through his two-year contract, rumors about Crutchlow’s departure have been escalating, despite Ducati’s announcement at World Ducati Week 2014 that Crutchlow would remain with the team. Now, the Italian press tipping him to leave for a seat at LCR Honda.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

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Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.

This is LCR Honda

04/15/2013 @ 3:18 pm, by Jensen BeelerComments Off

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For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.

This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.

A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.

For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.

LCR Honda’s 2013 MotoGP Team Livery

03/25/2013 @ 1:04 am, by Jensen Beeler5 COMMENTS

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Every year we find ourselves covering the launch of LCR Honda’s team livery and subsequent photo shoot. Maybe it is because we love Lucio Cecchinello’s approach to localized sponsorship for his MotoGP team, but more likely it is the attention to detail and artisan approach the Italian brings to his satellite Honda squad.

This isn’t just a motorcycle team, it is a family…a family of very passionate motorcyclists, and it shows. For 2013, Stefan Bradl is back, and will be campaigning the season with a factory-spec Honda RC213V race bike. More photos after the jump.

MotoGP: A Two-Man Team for LCR Honda in 2014?

01/17/2013 @ 4:54 pm, by David Emmett2 COMMENTS

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Lucio Cecchinello is looking to expand his LCR Honda team from a single-rider to a two-man team, according to reports over on GPOne. The Italian team manager is considering adding a second rider to race alongside Stefan Bradl for the 2014 season onwards.

While Bradl will remain on the team’s factory-supported Honda RC213V, LCR’s second rider would ride the production version to be sold by Honda from 2014 at a cost of 1 million euros. According GPOne, Cecchinello has calculated that it would cost him between 1.6 and 1.8 million euros to run the second bike, a total which includes the production RC213V, and the seven people required to run it (one crew chief, one data engineer, four mechanics and a tire engineer).

MotoGP: Bradl on a Factory-Supported Honda Thru 2014

11/14/2012 @ 1:25 pm, by Jensen Beeler5 COMMENTS

HRC has announced that it has signed Stefan Bradl as a “factory-supported” rider through the 2014 season. The move is surely a reward for Bradl, who easily claimed MotoGP’s “Rookie of the Year” distinction, and perhaps more importantly, showed extreme talent aboard the Honda RC213V.

Said to already have been using a factory-spec frame (Dani Pedrosa’s rejects) for the latter part of the season, it is not clear how much this announcement will change Bradl’s true support from HRC, but it certainly can’t hurt the young German’s chances. Bradl will stay within the LCR Honda team in 2013 & 2014.

Interview: Lucio Cecchinello – The Man Behind LCR Honda

03/29/2012 @ 2:46 pm, by Jensen Beeler6 COMMENTS

Former GP racer Lucio Cecchinello is a Honda man through and through. Team owner and principal at LCR Honda (the ‘LCR’ standing for Lucio Cecchinello Racing), Cecchinello started his racing career on a Honda NS125R, and worked his way up to the GP ranks, where he spent most of his time on a Honda RS125 (he finished his career on an Aprilia though). In 1996, Cecchinello started LCR, making him both the team’s rider and its principal director, an absolute rarity in the paddock.

LCR Honda slowly grew from the 125 & 250 Championships into the premier class of the sport: MotoGP. Campaigning a number of top riders, LCR Honda has seen Casey Stoner, Randy de Puniet, Alex de Angelis, Nobby Ueda, Toni Elias & Carlos Checa all ride the team’s bikes at some point in their careers. This year LCR Honda has Moto2 Champion Stefan Bradl in the saddle, and the team hopes the German rider will be just as impressive on the big bikes as he was with the 600’s.

Taking some time to talk to HRC’s PR machine, Cecchinello shares his unique perspective on having both a racing and managing career. As a satellite team owner, Cecchinello’s opinions about CRTs from a business perspective are especially intriguing, as he forecasts trouble for CRT teams trying to bring in big-name sponsors.

Perhaps most significant are his comments regarding Moto2 though, as Cecchinello believes that the middle class of GP racing should go to a 500cc two-cylinder format, which would allow manufacturers to race in all three class with the same cylinder and head designs. The interview is a pretty good read for any MotoGP fan, check it out after the jump.

LCR Honda RC213V Makes Its Debut

03/23/2012 @ 11:48 am, by Jensen Beeler11 COMMENTS

LCR Honda may only be a satellite Honda team in MotoGP, but everything Lucio Cecchinello touches regarding the squad has an amazing attention to detail, and the teams’s 2012 launch is no different. After a disappointing last season with Toni Elias, LCR Honda has swapped in another Moto2 Champion, this time with German Stefan Bradl at the helm of the LCR Honda RC213V. Already showing tremendous progress in the big show, Bradl is an early favorite for the Rookie of the Year distinction, and the 22-year-old is certain to give some of the more veteran riders a run for their money this season.

Officially launching the 2012 LCR Honda squad in Jerez this week, the Italian MotoGP team always brings us some of the most artful studio shots from the paddock launches, and again Lucio and his crew don’t disappoint in this regard. If you like your photos warmed up and desaturated, we have got a treat for you, but sorry…no bunnies this time around.

Toni Elias to Test with BMW Italia’s WSBK Team

09/12/2011 @ 6:37 pm, by Jensen Beeler5 COMMENTS

It’s not exactly a secret that Toni Elias has been having a tough season in MotoGP this year. Typically two to three seconds off the pace from the front-runners, you’d be hard pressed to remember that the Spaniard was once a rising start in the MotoGP paddock, and dominantly won the 2010 Moto2 Championship. Rumors of Elias’ exit from the LCR Honda have been going almost from day one it seems, though the down to Earth and pleasant rider continues to persist onward.

Though electrifying the crowds with his first race win in 2008, Elias appears to be on his way out of MotoGP…for the second time in his career. Unable to do anything with the LCR Honda that Randy de Puniet confidently rode in 2010, Elias is now reported to be testing at Misano this week with the BMW Italia World Superbike squad, which in-turn recently just lost James Toseland to a career-ending hand injury. With WSBK becoming the home from MotoGP’s Lost Boys, a move to the premier production motorcycle racing class seems almost fitting for Elias, but is that in the cards?