Indianapolis GP Named Best Grand Prix by MotoGP

At the conclusion of each GP season, an awards ceremony is held to celebrate the year’s champions, crowning the top riders in each category, the top manufacturers, and even the top venue for the season. This year, the honors of the latter went to familiar locale, as the Red Bull Indianapolis GP round was named the “Best Grand Prix” of the 2014 season, making it the first North American round to receive such an honor. Selection criteria for the award included consideration of the venue, promotion, and overall facility operations. For the 2014 race, Indianapolis Motor Speedway once again repaved its infield section, making alterations to several turns in order to facilitate passing and adding to the track’s overall consistency.

Up-Close with the 2015 Ducati Multistrada 1200

If there’s a motorcycle that launched at EICMA that I wish we had given more coverage to, it would be the 2015 Ducati Multistrada 1200. The new adventure-sport machine from Ducati is all-new for the next model year, though it would be hard to tell it from the photos. Even our modest collection of “up-close” photos here don’t do justice to the venerable Multistrada. The face of the Multistrada 1200 has been reworked, with the “beak” softened a bit from its falcon-like profile. The intake inlets are larger in appearance, and the headlight housing is noticeably different with its six LED projectors for the Ducati Corner Lights system (on the “S” model). This perhaps makes for an interesting “face” on the motorcycle, and like its predecessor, you will either love it or hate it.

Marco Melandri Returns to MotoGP, with Aprilia

After finishing fifth in the 2014 World Superbike Championship with Aprilia, Marco Melandri will continue with the Italian manufacturer, but switch to the MotoGP paddock for next season. Melandri will join Alvaro Bautista in the Aprilia Racing garage, where they will compete on an updated version of the ART machine, which was originally built to compete under the CRT bike rules. The team, now operated by Gresini Racing, will come up to speed during the 2015 season, and in 2016 they will race with a brand new race bike, which will use the compulsory “open” spec-electronics from Magneti Marelli. For Melandri, the move to MotoGP is a bit of gamble, with Aprilia’s program uncertain.

Up-Close with the Honda RC213V-S Prototype

I can’t decide whether to be elated or disappointed over the Honda RC213V-S prototype, which was debuted this week at the EICMA show in Milan, Italy. On the one hand, the RC213V-S lived up to the hype…literally a MotoGP race bike with lights, mirrors, turn signals, and a license plate. On the other hand, for all the waiting and consternation from Honda, what they brought to Milan was a fairly derivative and obvious design. Rumors of a true MotoGP-derived sport bike from Honda have been circling for several years now (closer to a decade, if you’re a reader of MCN), and the project borrows the ethos found in the Ducati Desmosedici RR project, another exclusive GP-bike-for-the-street motorcycle.

The Ducati Streetfighter 848 Is Spared the Axe for 2015

The Ducati Streetfighter lives for another year, as Ducat is showing off the Ducati Streetfighter 848 as a 2015 model year machine at the EICMA show in Milan. There had been doubts about the Streetfighter 848 continuing to be a part of the Ducati lineup going forth, especially as the Italian company has moved away from the 849cc v-twin platform, favoring the 821cc engine variations for the Hypermotard the Monster lines, and the 899cc Superquadro for the Panigale. The Streetfighter was never a big hit in the world market, becoming more of a cult classic machine amongst riders. Combined sales with the Hypermotard account for roughly 20% of Ducati’s annual sales, with the Hypermotard doing the majority of the heavy-lifting in that regard.

Moto Guzzi MGX-21 Prototype

Cruisers really aren’t our cup of tea here at Asphalt & Rubber, which might explain the lack of coverage for America’s gift to the two-wheeled world on our website. That being said, it’s hard to pass on the lurid Moto Guzzi MGX-21 prototype that is on display at this year’s EICMA show. A reworked Moto Guzzi California 1400, the MGX-21 is clad in carbon fiber, matte black paint, and red highlights. The carbon fiber disc wheels are a nice touch too (that’s a 21″ wheel up front, by the way), as are the sweeping lines from the front cowl and fenders. We’re finding ourselves a bit smitten with this Moto Guzzi, as true to the brand, it strays from the cruiser norm. We think you’ll like it too, check out the photos after the jump.

Up-Close with the Honda “True Adventure” Prototype

One of the more anticipated motorcycles at the 2014 EICMA show, off-roaders were expecting to see the new Honda Africa Twin in Milan this week. Instead, Honda trotted out what they’re calling the “True Adventure” prototype. Despite not being a production model, the True Adventure prototype looks ready for prime time, and we got a series of “up-close” photos of the machine. Most obvious is the bike’s parallel twin engine, which is rumored to be 1,000cc in displacement. That sizing/weight class seems to jive with the dual front brake discs, which also sports an ABS tone ring. We can expect Honda to have traction control operating off the front and rear wheel speeds as well, and other electronic packages as well.

Money: Motorcycle Racing’s Biggest Problem

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing? Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation? You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money. Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

Investcorp Buys 80% of Dainese for €130 Million

A story we have been chasing for some time now, Lino Dainese has finally found a buyer for his namesake company, Dainese. The purchaser is the aptly named private equity firm Investcorp, which is headquartered in Bahrain, and has additional offices in New York, London, Riyadh, and Abu Dhabi. Buying 80% of the company’s stock for a reported €130 million, Investcorp’s valuation of Dainese would therefore be set at €162.5 million. The other 20% of the company is retained by Lino Dainese, himself. Dainese’s future goals rest heavily on its airbag technology, as Dainese plans on bringing D-Air to markets outside of motorsport and sport in general. The company also has an aggressive plan to grow outside of Italy, making a bigger push into North America and developing markets.

Husqvarna 401 Svartpilen Concept

The second of Husqvarna’s street concepts, the Husqvarna 401 Svartpilen is a scrambler styled machine that uses the same 373cc single-cylinder engine as the Vitpilen concept. Swedish for “Black Arrow”, the Svartpilen continues the idea that less is more, and applies the concept to a more off-road motif. Not all the dissimilar to the Moab and Baja concepts the Husqvarna showed before its acquisition by KTM, clearly the Swedish brand is keen to tap into its lost history of Steve McQueen and the scrambler motif. Perhaps Ducati’s foray into this space is added motivation, but the Husqvarna 401 Svartpilen concept is a bike unique to itself. That might be because the concept machine is based off the KTM 390 Duke, which is an unlikely though budget-friendly donor machine.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler27 COMMENTS

Has Ducati Built a Bridge Too Far with the Scrambler? ducati scrambler instagram 635x635

Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 08 635x448

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Harley Davidson Apparel is Seriously Dangerous Down Under cyclops harley davidson 560x420

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.