OMG: Leaked Hi-Res Photos of the Kawasaki Ninja H2R

In five hours the Kawasaki Ninja H2 will officially debut at INTERMOT…of course, the internet waits for no motorbike. In addition to the first leaked photo we brought you, we now have a bevy of high-resolution images of the Kawasaki Ninja H2R, the racing sibling to the H2. The Kawasaki Ninja H2R makes an incredible 300 horsepower from its 998cc inline-four engine, a number that is achieved by the H2 & H2R’s centrifugal supercharger. That figure is much larger than some publications were reporting from their “sources” inside Kawasaki — or were just fabricating wholesale to get pageviews. From the photos, we can see that the H2 & H2R use a trellis frame, carbon fiber fairings, and single-sided swingarm, three things you don’t usually see on a Kawasaki sport bike.

Brammo eCruiser & Other Models Spied in Investor Pitch

Brammo continues to build upon its war chest of investment, and has turned to crowd-funding site EarlyShares for help in that regard. The site is targeted towards Angel-type investors, and is along the lines of a Kickstarter-style site for the wealthy and investment-minded. The news that a company like Brammo is looking to raise more capital is nothing new, nor is it terribly noteworthy, but the documents provided to EarlyShares investors are certainly worth chewing on by two-wheeled enthusiasts. Perhaps the most interesting aspect is a diagram of Brammo’s planned model lineup, which briefly appeared on EarlyShares; and among other things, shows an eCruiser model from the Oregonian company. Boom goes the dynamite.

Review: Dainese Made to Measure Leather Racing Suit

Do you ride like Valentino Rossi, or maybe just want to look like him? I ask, because that’s the premise behind Dainese’s Made to Measure program. Giving everyday riders the same opportunity and attention to detail as the company’s sponsored racers, who compete at the heightest level of the sport, Dainese’s Made to Measure program allows you to order custom-fitting racing leathers, jackets, and pants from the trusted Italian brand. The following is my experience in making a race suit with the Italian company’s custom apparel program, and since the bulk of Made to Measure orders are custom racing suits, it seems an appropriate measure for its service.

Electric Supermoto Coming from KTM Too?

We already showed you KTM’s two electric dirt bike models, the KTM Freeride E-XC and KTM Freeride E-SX, which feature a 21hp / 31 lbs•ft electric PMAC motor and a swappable 2.6 kWh lithium-Ion battery pack. The models represent KTM’s rethinking on its electric range, especially when it comes to the current limitations of electric motorcycles, and what the current state-of-technology is in this space. While the new Freeride E-XC & E-SX show KTM is moving in the right direction, the two models didn’t do a lot for our asphalt-loving hearts here at A&R. Never fear though, as rumors from Italy’s Moto.it peg a supermoto version will debut at INTERMOT.

The Most Ridiculous Thing I’ve Ever Seen in This Industry

I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different. This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. Like any good editor though, I dove into the story deeper. What I found has me supremely worried.

More Details on the Updated 2015 BMW S1000RR

I have to say, I really like the cut of BMW’s jib. Instead of making us dance through a social media bonanza of teasers and trickle-down motorcycle specs, the German company just publishes a press release with what it plans on changing for the 2015 BMW S1000RR. As loyal readers will know, we caught the updated S1000RR out testing last month, which showed a number of subtle cosmetic and system changes to the machine. BMW Motorrad has now clued us into what those changes are, namely a revised chassis geometry. From our spy photos, we know that the S1000RR will also get the HP4’s dynamic damping control (DDC) suspension, as well as new exhaust.

Ducati Owners: You Are Not Ready for the 1299 Superbike

You would have to be living under a rock not to know about the upcoming Ducati Scrambler, Bologna has made certain of that. But as we surmised in our analysis of Scrambler’s marketing, Ducati is due to update the Panigale as well for the 2015 model year. That educated guess, it seems has been proven correct, at least in part. While Borgo Panigale will continue to sell its namesake Ducati 1199 Panigale, the Panigale R model will be replaced for 2015 by the new 1299 superbike. As such, the 1299 will be Ducati’s consumer-facing machine for its World Superbike program — a project that has been greatly affected by WSBK’s intake restrictions for v-twins — thus race teams can expect an upgraded RS15 as well to be coming forth.

Ducati 1199 Streetfighter Concept by Shantanu Jog

One of the reason we show concept sketches here on Asphalt & Rubber is to help churn the imagination of our more creative two-wheeled brethren, so it warms my soul a little bit when a reader sends me something they’ve produced, which is due in part to their daily A&R patronage. As such, A&R reader Shantanu Jog sent us these sketches he did of a 1199-based Streetfighter. As good Ducatistas will know, the chassis of the Panigale creates some challenges for a fairing-less machine, and then there is the whole thing about how the Ducati Streetfighter as model never really sold well for Borgo Panigale. Still, for those who like their superbikes with a little less plastic, the idea of an 1199 Streetfighter is certainly appealing.

BMW Confirms New S1000RR Will Debut at INTERMOT – Two More New Bikes to Debut at EICMA

We already know that BMW Motorrad has a bevy of new machines coming out for the 2015 model year, and now the Germans are ready to admit as much. Confirming that a new BMW S1000RR superbike will debut at the INTERMOT show, BMW has also teased that two more new models will also debut at EICMA. From the spy photos that we obtained, we know that the 2015 BMW S1000RR features modestly updated bodywork, a restyled exhaust, and likely features a mild engine reworking. We will have to wait a couple more weeks to get the full details though, but expect a modest hp boost, semi-active suspension, and the Bosch MSC cornering-ABS system as standard — much like the BMW HP4.

Print Out Your Own Ducati 1199 Panigale Motorcycle

One day, 3D printing technology will fundamentally change the motorcycle industry. Currently however, companies use 3D printing, or rapid prototyping, to quickly and cheaply build parts for development machines. Enthusiasts also use the technology, though mostly as a novelty, which is the case here. A glimpse perhaps in how we will one day buy motorcycles, some clever modelers have “printed” a pretty convincing 3D copy of the Ducati 1199 Panigale. Built in CAD, and printed with a Ultimaker, the attention to detail is pretty astounding — note the chain that exactly meshes up with the front and rear sprockets. Forty pieces comprise the work, which have also been painted and lacquered to look like the genuine article.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler27 COMMENTS

Has Ducati Built a Bridge Too Far with the Scrambler? ducati scrambler instagram 635x635

Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 08 635x448

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Harley Davidson Apparel is Seriously Dangerous Down Under cyclops harley davidson 560x420

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.