BMW R1200R Drag Bike by Nicolas Petit

Nicolas Petit has a way of inking motorcycle designs that we didn’t even know we wanted. First it was drawings of dustbin motorcycles, and now its his drag bike creation, which is based off the BMW R1200R. BMW’s boxer-twin engine doesn’t lend itself to being a great platform for drag racing, but you have to admit that this is a handsome ride, even if it’s all show and no go. With BMW filling every niche under the two-wheeled sun with its bikes though, we wouldn’t be that surprised to see the Germans follow-up with something similar to what the French designer has done here. After all, BMW Motorrad is rumored to be working on an XDiavel-killer, and then there’s…

MV Agusta Relaunches in USA and Canada

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market. Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia. According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles. “We are very excited to build a successful relationship with Urban Moto Group as a new partner also overseeing and developing the presence of MV Agusta in the USA market,” said Giovanni Castiglioni.

New Triumph Street Triple Debuts with 765cc Engine

As expected, today we get to see the 2017 Triumph Street Triple, with its new engine capacity: 765cc. The new engine displacement comes from both an increase in bore and stroke on the iconic three-cylinder motor, with Triumph using a new crank, pistons, and barrels in its construction. Three flavors of Triumph Street Triple will be available for 2017, with S, R, and RS-spec (above) machines being available, with obvious performance differences existing between the trim levels. As such, peak horsepower will be 113hp (S), 118hp (R), and 123hp (RS) – a notable boost over the 675cc machine’s 105hp. Meanwhile, peak torque has been improved from 50 lbs•ft, now to 53 lbs•ft (S) and 56 lbs•ft (R & RS). All the models tip the scales at 166kg (dry) according to Triumph, which is a 2kg reduction over the outgoing model.

Victory Motorcycles Ceasing Operations

Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand. Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence. Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand. Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.

Triumph Set to Become the Official Moto2 Engine Supplier

The future of the Moto2 class looks secure. Reports from the UK and Austria are suggesting that Triumph has finalized a deal to supply the Moto2 class when the current deal with Honda concludes at the end of 2018. From 2019, Triumph will supply a new three-cylinder engine, probably based on the new, larger sports triple they are building for release in 2017. There had been uncertainty over the future of the Moto2 engine supplier since the beginning of this year. Honda had extended the deal to supply CBR600RR engines until the end of the 2018 season, but as the Japanese manufacturer was stopping production of its middleweight sports bike, it was clear that a replacement would have to be found.

Walt Siegl’s Dakar Inspired Ducati Hypermotard

This Dakar Rally inspired Ducati Hypermotard is the latest creation from Walt Siegl Motorcycles, and it comes with some very appropriate timing. Not only are we full-swing into the 2017 Dakar Rally, but this 1980s-styled Ducati comes during a week where we have been talking about my not-so-secret love affair with the Ducati Hypermotard. Again, we see the air-cooled version of this street-going supermoto being used as a platform for a unique work, though this time Walt Siegl has been commissioned to make a bike that rolled right off the sand dunes of Africa. The exercise centers around mostly the restyling of the bodywork, to give us a little nostalgia for when the Dakar Rally was actually held in its namesake in Northern Africa.

Mike’s Carbon Fiber Motus MSTR

The Motus MSTR is a beast of a machine, it just oozes raw power and torque from its 1,650cc V4 engine; and to compliment all that grunt, the MSTR also comes tastefully wrapped in painted carbon fiber fairings. But when a composites expert wants one of your motorcycles, painting those carbon fiber body panels might not be the best of choices – it may even be an affront the Gods of Internal Combustion. When customer “Mike M.” wanted to see show off the weave of the Motus MSTR’s carbon fiber bodywork, he opted for his machine to come sans the livery. We think that was a pretty good choice, and the gods are surely pleased as well. So, to help get the New Year off to a proper start, and to return to the appreciation of all things two-wheeled, we give you Mike M.’s Motus MSTR motorcycle – how’s that for alliteration?

10 Things to Look Forward to in Motorcycle Racing for 2017

The new year has officially started, the real world of contracts finally lining up with the world of motorcycle racing. Riders who swapped factories are now free of their old contracts, their new contracts having commenced as the world greeted 2017. That also leaves them free to post about the new season on social media again. Aleix Espargaro was so keen to do so that he posted right on the stroke of midnight. If the riders are excited, that gives fans reason to be excited too. Here are 10 reasons to look forward to 2017.

Michael Lock Talks About the Future of Flat Track Racing

As discussed previously on Asphalt & Rubber, flat track racing in the United States will have a comprehensive makeover in 2017. The series will be rebranded as the American Flat Track Series, and the calendar expanded to 18 rounds. At the Superprestigio in Barcelona last weekend, the CEO of the American Flat Track series, Michael Lock, sat down with Asphalt & Rubber to discuss the reasoning behind the changes. The expat Englishman came to flat track with a unique perspective; that of an outsider. He was an Englishman abroad, and brought fresh eyes to the problem of trying to grow flat track racing once again. The single biggest change is to simplify the structure of the championship with the GNC1 class now just for twin-cylinder engined bikes, with the GNC2 class using the smaller singles.

XXX: 21 Hi-Res Shots of the Ducati 1299 Superleggera

Did Santa forget to put a certain carbon fiber superbike under the tree this Christmas? Us too. Since we aren’t one of the lucky 500 people who will be receiving the Ducati 1299 Superleggera in 2017, we will have to make do with appreciating Ducati’s latest halo bike from a distance. Ducati officially lists the 1299 Superleggera as making 215hp and weighing 156kg dry, though with the installation of the included race kit that peak horsepower figure pops to 220hp, while the dry weight drops to a near-nothing 150kg. There might be a lot of talk about the death of sport bikes, but we argue that they have never been more intriguing. You won’t find any photos of the Ducati 1299 Superleggera at a higher resolution than the ones after the jump. Enjoy!

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler29 COMMENTS

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Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.