Track-Only KTM RC16 Expected to Cost €140,000

The motorcycle world is still processing Honda’s decision to make a road-going version of its RC213V MotoGP race bike, and whether you think its price tag overwhelms, or its spec-sheet underwhelms, the Honda RC213V-S is a testament to the engineering that HRC is capable of producing for its racers. KTM has a similar philosophy afoot. Though Stefan Pierer has made it clear that there will be no successor to the KTM 1190 RC8 R street bike, the company will be making a track-only customer version of its own MotoGP race bike: the KTM RC16. As we get closer to 2017, we will learn more details about the company’s 1,000 V4-power GP bike, and its customer counterpart as well, which is due in the second-part of 2018. For now, we get word that it will cost a mere €140,000.

NASCAR Powerhouse Could Takeover Laguna Seca Ops

The operation of Mazda Raceway Laguna Seca could be set to change hands, as Monterey County officials have confirmed that they are in negotiations with the France family’s International Speedway Corporation (ISC) to takeover operations at the rack track. ISC should be a familiar name to NASCAR fans, as the corporation not only built Daytona International Speedway, but the company’s primary business is owning and operating NASCAR race tracks (roughly half of the NASCAR season takes place on an ISC-owned track). Owning 13 tracks in all, ISC could add another if its deal with Monterey County goes forward, supplanting the nonprofit Sports Car Racing Association of the Monterey Peninsula (SCRAMP), which has operated Laguna Seca since its inception in 1957.

Monty by XTR Pepo

The “Monty” is the latest build from XTR Pepo, and as you can tell from the styling, this is the work of the same mind that brought us the Radical Ducati. Pepo has since branched out from Ducatis though, taking on other brands, so it shouldn’t surprise us that the Monty started life as a 1978 Laverda 500 Alpino — the name being a nod to the Laverda Montjuic, which was based off the Alpino, and affectionately called “Monty” in-short by its owners. While there are a number of Laverda parts in the build, if you look closely at XTR Pepo’s Monty, you will see the swingarm from a Suzuki Bandit, front forks from a Ducati Monster, a GSX-R600 clutch lever, and Honda CBR600RR footpegs — all in the name of continuing of XTR Pepo’s motorcycle pick-and-pull build style.

How About Some Halo Bike Spec-Sheet Racing?

With the Honda RC213V-S debuting at Catalunya last week, much has already been said about Big Red’s road-going GP bike…especially in terms of how it compares to other halo bike motorcycles that have been 0r currently are on the market. So, in the interest of exploring solely the most basic attributes from a motorcycle’s technical specification sheet, we have compiled a spreadsheet to see how the Honda RC213V-S stacks up against its most analogous street bikes. As such, we have compiled the horsepower, dry weight, and cost of the the Ducati Desmosedici RR, Ducati 1199 Superleggera, Kawasaki Ninja H2R, MV Agusta F4 RC, EBR 1190RS, and Yamaha YZF-R1 motorcycles — you can see the easy-to-read chart (after the jump), and make your own comparisons to the RC213V-S.

Report: KTM 390 Adventure Begins Testing in India

It’s been a while since we heard about the KTM 390 Adventure, the Austrian company’s third installment to its built-in-India small-displacement motorcycle lineup. Based off the KTM 390 Duke, the Adventure model has been a long-time coming, ever since KTM CEO Stefan Pierer lit it slip that the dual-sport would be coming, two and a half years ago. It seems now that KTM is getting closer to production, as the folks at CarTrade are reporting that two test models of the KTM 390 Adventure (codenamed KT22) have been sent to India for R&D, presumably as a prelude to Bajaj beginning production on the budget-friednly machines.

Is This What a Modern Honda NSR250R Would Look Like?

The Honda NSR250R is a special machine. When the 249cc, tw0-stroke, 90° v-twin GP bike with lights first hit the streets of Japan, it cost roughly $7,500 in hard-earned American dollars — a tidy sum back then, especially for a 300 lbs machine that made 40hp stock. A coveted item for motorcycle collectors and discerning track riders a like, you can pick one up for over $10,000, the limited-production road-going version wasn’t terribly different from the 250GP World Championship bikes that factory teams were racing. A topical reminder, if we do say so ourselves… So how do you improve upon such a great machine? Ask the folks at TYGA Performance, who have been tinkering with NSR250R sport bikes since they opened in 2000.

Will MV Agusta Be Reviving the Cagiva Brand? Should It?

Talking to the Varese News, MV Agusta Executive Vice President Giorgio Girelli let slip a number of interesting tidbits about the Italian company — the biggest news of course concerns another company, Cagiva. Acknowledging the circulating rumors about the revival of the historic brand, Girelli was quick to point out that it’s not in the company’s current plan, but that the possibility was certainly there. Going further about the idea, Girelli suggested that Cagiva would make the most sense as a purely off-road brand, which would compliment MV Agusta’s pure on-road offerings.

Here is the $184,000 Honda RC213V-S Street Bike

Honda has finally debuted its “absolute MotoGP machine for the street” – the highly anticipated and hyped Honda RC213V-S. First off, the rumors are true: this is not going to be an affordable motorcycle. The 2016 Honda RC213V-S will cost $184,000 in the USA, with each of the 200 or so units will be hand-built at Honda’s Kumamoto factory. With different versions for different markets, Honda says that the RC213V-S tips the scales at a claimed 170kg dry weight (190kg wet) in the USA, which isn’t exactly mind-blowingly light. Even more disappointing, the Honda RC213V-S will be tuned for 101hp at 8,000 rpm (66 lbs•ft of torque) for the American market, and the power-boosting sport kit will not be available to the US buyers.

Ducati Scrambler Hero 01 by Holographic Hammer

We’ve been big fans of the work done by Holographic Hammer for a long, though we have only curious featured their work once before — and that’s a shame, since the French outfit is making some interesting concepts, both digitally and physically. We’re therefore happy to share with you their latest work, the Ducati Scrambler “Hero 01″. Holographic Hammer tells us that they wanted to keep the purpose of the Scrambler at the Hero 01’s core, namely a bike that you actually used on a day-to-day basis. It would get dirty, it would get scratched, it would tip over…therefore a bunch of intricate and expensive kit wouldn’t do. The changes therefore are practical and affordable, sans maybe the $3,000 carbon fiber Rotobox wheels…after all though, one has to live. Right?

Up-Close with the Victory Electric IOMTT Race Bike

In less than 24 hours, the TT Zero race will be underway at the 2015 Isle of Man TT, which means that riders Lee Johnson and Guy Martin (who is substituting for the injured William Dunlop) will be putting the Victory Motorcycles electric race bike through its paces on the 37.773-mile Mountain Course. If Victory’s entry looks familiar, it should, as it’s based off the Brammo Empulse RR. Brammo has made some improvements to the machine for Victory though, namely a reworked motor, new battery pack, and aerodynamic touches. The Parker GVM internal permanent magnet motor features new windings, which trades 173hp for 150hp, in the name of system efficiency. The quoted peak torque figure is still 162 lbs•ft though.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler29 COMMENTS

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Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.