Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Honda Trademarks “RC213V-S” in Europe

11/03/2014 @ 10:39 am, by Jensen Beeler5 COMMENTS

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Adding more fuel to the fire, concerning Honda’s long-awaited V4 production superbike, the Japanese manufacturer has registered the trademark “RC213V-S” with the European Union.

As MotoGP fans should already know, next year’s production race bike will be called the Honda RC213V-RS, which should make the more plain “S” designation sound suspiciously like a street-going model.

Not exactly the most glamorous name for a road bike, especially one of this stature, one could not fault Honda for wanting to draw a link between the production model and its GP-racing lineage.

Is Ferrari Working on a Motorcycle?

10/07/2014 @ 12:30 pm, by Jensen Beeler17 COMMENTS

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Lately we have seen a lot of car manufacturers taking an interest in the two-wheeled world — Audi bought Ducati from Investindustrial, and MV Agusta is expected to announce that Mecerdes-AMG is taking a minority stake in the Italian motorcycle company.

These collaborations and consolidations make a lot of sense from a business perspective: economies of scale, common four-stroke technology, shared R&D, and CAFE standard benefits, just to name a few.

So that’s why the latest news that Ferrari has filed a patent on a motorcycle engine doesn’t surprise us in concept. Nor does the press’ intensity of the subject.

A Yamaha FZ-09 Based Sport-Tourer – A TDM Cometh?

08/12/2014 @ 10:31 pm, by Jensen Beeler26 COMMENTS

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Trademark applications with the European Union have revealed a new sport-tourer model from Yamaha, which uses the FZ-09 / MT-09 three-cylinder standard as its basis, and looks very similar to the old Yamaha TDM models.

The model seems to be very similar to what was envisioned by designer Oberdan Bezzi, which saw the MT-09 / FZ-09 platform turned into a pair of convincing adventure-touring motorcycles, with a TDM variant as well.

Yamaha has made no secret about its plans to develop more three-cylinder machines, as the Japanese company tries to breath life back into its sales figures and model lineup, post-economic meltdown. With this new sport-touring triple now out of the bag, could the writing be on the wall for loyal FZ1 owners?

Harley Trademarked “Livewire” for Electric Motorcycle

06/18/2014 @ 2:55 pm, by Jensen Beeler10 COMMENTS

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Harley-Davidson is releasing an electric motorcycle tomorrow, did you know? Something that we were put onto two years ago, alluded to last year, and spied last week, a quick stroll through the US Patent and Trademark filings shows that the “Livewire” name was registered by Harley-Davidson, for use on “motorcycles and structural parts therefor.”

Honda Super Cub Becomes the First Vehicle to Obtain a Three-Dimensional Trademark in Japan

05/28/2014 @ 2:21 pm, by Jensen Beeler5 COMMENTS

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The Honda Super Cub is a rolling definition of an iconic motorcycle. The centerpiece to the famous “You Meet the Nicest People on a Honda” ad from the 1960’s, the Super Cub has gone on to be the best selling motorcycle in the world, with Honda recording its 60 millionth sale back in 2008…just three years after it notched its 50 millionth sale to the company’s corporate sales belt.

Perhaps getting the recognition it finally deserves, the Honda Super Cub is the first vehicle to receive a three-dimensional trademark in its home country of Japan. Three-dimensional trademarks are an uncommon thing in the intellectual property realm, and are virtually unheard of in the consumer product space, making the news that much more special for the Super Cub.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

04/08/2014 @ 11:54 am, by Jensen Beeler12 COMMENTS

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Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes.

The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model.

The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW — the thought is that the “M” model could be a MotoGP inspired bike, however that is just conjecture at this point.

Honda V4 Superbike Engine Outed in Patent Photos

03/12/2014 @ 2:40 pm, by Jensen Beeler19 COMMENTS

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Honda’s road-going V4 superbike project has seemingly stalled, for the umptenth time in the past decade. While the bike has been rumored for years, the project just a year and a half ago was confirmed by Honda CEO Takanobu Ito.

Since that confirmation, the project’s delivery time has been pushed back, thought the Japanese motorcycle manufacturer has committed itself to building the MotoGP-inspired road bike.

With reports speculating on a possible price tag well into the six-figure range, the rumormill is on the rev limiter regarding this superbike, so if there is one thing we actually know about the machine, it is that we don’t actually know much about it.

A 1,000cc displacement is of course expected, along with a four-cylinder v-angle cylinder configuration. If we can presume a setup similar to what is found on the Honda RC213V MotoGP race bike, then make that a 90° cylinder head arrangement.

If we had really been on the ball though, we likely could have told you all this, six months ahead of Ito’s confirmation, as patent documents discovered by Spanish magazine SoloMoto shows the V4 superbike engine in line-drawing form, from as early as March 2012.

Honda CB300F Single-Cylinder Spotted in Trademark Docs?

03/10/2014 @ 11:48 am, by Jensen Beeler4 COMMENTS

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Just last week, Yamaha’s US trademark filings tipped off a possible three-cylinder sport-tourer from the Japanese OEM, and in that article we noted how intellectual property filings are becoming an important element in spotting new models from motorcycle manufacturers.

The irony of course is that patents and trademarks are designed to protect the intellectual property of applicants; but in our case, they often give notice to things OEMs would like to keep secret. Such is the case with what we believe is the Honda CB300F, a single-cylinder naked bike that is based off the Honda CBR300R small-displacement sport bike.

Terra Motors & Zero Motorcycles – A Cautionary Tale

01/31/2014 @ 4:47 pm, by Jensen Beeler16 COMMENTS

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It must be hard to be a legitimate motorcycle manufacturer, because the market seems to be flooded with ripoff artists in every corner. Every year at the EICMA show, we see the Italy’s Guardia di Finanza haul out scooters and motorcycles that the trade regulator deems are too close to those of Italian brands.

Now granted, we suspect there is more to that story than meets the eye (if you were an Italian OEM, wouldn’t you want to keep out the budget-priced scooters from your market?), and some of these confiscated designs truly don’t seem infringing to my eye, but I digress.

With the case of the Terra Motors Kiwami though, what it seems we have here is that the Japanese brand has repurposed a Zero S electric street bike from California’s Zero Motorcycles for its own purposes.

We had a couple people in the industry email us about this gem of a story, wondering if Zero had licensed its design, or even sold an excess of inventory. to the Japanese company,  which plans on selling the Kiwami in the Indian market. However, before we could do some digging though, our good colleague Domenick Yoney at AutoBlog Green got the scoop on what is up.

Yamaha Trademarks “YZF-R3″ & “R3″ Name for Motorcycles

01/16/2014 @ 4:10 pm, by Jensen Beeler10 COMMENTS

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Could the next Yamaha sport bike be a triple? That’s been the rumor for some time now, but there hasn’t been too much evidence to support the matter. Just last week, Yamaha Motor Corporation filed for trademarks in the European Union and United States that include “YZF-R3″ and “R3″ names for motorcycles.

The first reaction to the news is that Yamaha is finally reading a three-cylinder versions of its popular YZF-R1 and YZF-R6 machines; however, with some understanding of Yamaha’s naming conventions, the more likely assumption to make from this trademark filings is that Yamaha is readying a 300cc class sport bike, likely along the same veins as the Yamaha YZF-R25 concept that was shown at the Tokyo Motor Show.