After Casey Stoner chastised the press, and called out Kevin Schwantz for his opinion on Stoner’s illness, Wayne Gardner, the 1987 500GP Champion, has weighed in his thoughts on Stoner’s absence from MotoGP racing. Saying what everyone already felt, Gardner calls Stoner’s absence “very suspicious” but still considers the Australian rider the favorite at the Australian GP this weekend.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Ducati has announced the return of Casey Stoner to MotoGP racing, with the Portuguese GP only days away from its first practice session. Stoner’s return is right on schedule, despite some speculation that the Australian racer might never race again after his prolonged hiatus from two-wheeled jousting.
Ducati MotoGP project director Livio Suppo is insisting that rumors of Casey Stoner’s departure from MotoGP are untrue, and that the 2007 World Champion will be back in action at Estoril. Casey has also revieled his side of the story, saying that he “was doing something [he] hated”, but also confirmed his return at the Portuguese track.
After the US GP in Laguna Seca, Casey Stoner stayed over in the California for medical analysis to try and get to the bottom of his fatigue and sickness after racing.
Stoner worked with Clinica Mobile and the Fremont Surgery Center in assessing his condition, and the doctors have declared that Stoner is suffering from slight gastritis and mild anaemia.







