Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

2015 MV Agusta F4 RC Confirmed – $46,000

12/30/2014 @ 12:30 pm, by Jensen Beeler11 COMMENTS

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One of the more surprising things to come from MV Agusta USA’s price sheet for its 2015 models is the confirmation of the MV Agusta F4 RC superbike — a bike that had been leaked ahead of the 2014 EICMA show.

MV Agusta hasn’t publicly released details on the F4 RC yet, though leaked information points to a homologation special styled superbike with over 200hp.

Expected to cost €40,000 in the European market (the price cap for WSBK racing machines), American enthusiasts will enjoy the MV Agusta F4 RC’s $46,000 price tag in the United States.

MV Agusta F4 RC Coming – A WSBK Homologation Special

10/27/2014 @ 4:23 pm, by Jensen Beeler11 COMMENTS

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The new “EVO” style rules for the 2015 World Superbike Championship are having some interesting effects. Honda may or may not finally release its V4 superbike, Yamaha has two versions of its YZF-R1 set to unveil at EICMA, one a homologation special, Ducati has the new 1299 debuting, allegedly with Superleggera innards in the motor, and now we see something from MV Agusta.

A leaked powerpoint slide seems to outline a new model, the MV Agusta F4 RC, which will be the company’s racing platform in WSBK going forth; and unsurprisingly, the racing F4 has many engine modifications made to the “street bike” for homologation purposes (EVO rules don’t allow much engine tuning for WBSK race bikes from stock).

Ducati Owners: You Are Not Ready for the 1299 Superbike

09/16/2014 @ 11:21 pm, by Jensen Beeler25 COMMENTS

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You would have to be living under a rock not to know about the upcoming Ducati Scrambler, Bologna has made certain of that. But as we surmised in our analysis of Scrambler’s marketing, Ducati is due to update the Panigale as well for the 2015 model year. That educated guess, it seems has been proven correct, at least in part.

While Borgo Panigale will continue to sell its namesake Ducati 1199 Panigale, the Panigale R model will be replaced for 2015 by the new 1299 superbike.

As such, the 1299 will be Ducati’s consumer-facing machine for its World Superbike program — a project that has been greatly affected by WSBK’s intake restrictions for v-twins — thus race teams can expect an upgraded RS15 as well to be coming forth.

2015 Yamaha R1 Spotted – DCT, 4 Cyl., & 230hp Rumored

07/18/2014 @ 6:33 pm, by Jensen Beeler28 COMMENTS

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The eagle eyes at the Australian Motorcycle News bring us our first look at the 2015 Yamaha YZF-R1, as Iwata’s superbike was caught testing at the Eastern Creek International Speedway.

With the picture, comes the first rumored details of the new R1, with the biggest news being that Yamaha will bring two versions of the machine to market: one street version, and one for race homologation.

From the photo above, both models will heavily take their styling cues from the current YZF-R6, and will also continue to use a four-cylinder crossplane engine configuration — this revelation squashes any notion of a three-cylinder superbike from Iwata.

Honda V4 Superbike Engine Outed in Patent Photos

03/12/2014 @ 2:40 pm, by Jensen Beeler19 COMMENTS

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Honda’s road-going V4 superbike project has seemingly stalled, for the umptenth time in the past decade. While the bike has been rumored for years, the project just a year and a half ago was confirmed by Honda CEO Takanobu Ito.

Since that confirmation, the project’s delivery time has been pushed back, thought the Japanese motorcycle manufacturer has committed itself to building the MotoGP-inspired road bike.

With reports speculating on a possible price tag well into the six-figure range, the rumormill is on the rev limiter regarding this superbike, so if there is one thing we actually know about the machine, it is that we don’t actually know much about it.

A 1,000cc displacement is of course expected, along with a four-cylinder v-angle cylinder configuration. If we can presume a setup similar to what is found on the Honda RC213V MotoGP race bike, then make that a 90° cylinder head arrangement.

If we had really been on the ball though, we likely could have told you all this, six months ahead of Ito’s confirmation, as patent documents discovered by Spanish magazine SoloMoto shows the V4 superbike engine in line-drawing form, from as early as March 2012.

WSBK Homologation Requirement Numbers Halved

02/22/2014 @ 2:52 pm, by David Emmett11 COMMENTS

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The continuing worldwide decline in sports bike sales has forced the Superbike Commission to reduce the minimum number of motorcycles to be produced for homologation, to be allowed to take part in the World Superbike series.

As of now, manufacturers wishing to race a particular motorcycle must have sold 250 bikes by the end of their first year of racing in WSBK, and 1,000 bikes by the end of the second year, half the requirements previously on the books. But manufacturers will still have to have produced 125 bikes before they can even embark on the homologation procedure.

The sales numbers have been reduced in response to the continuing decline in sales of large and middleweight sports bikes around the world, under pressure from increasing speed restrictions and monitoring on public roads. Even Honda is reportedly having problems selling the required numbers of the CBR1000RR SP, despite the popularity of the bike.

Honda’s V4 Homologation Special Confirmed But Delayed

10/07/2013 @ 4:19 am, by David Emmett42 COMMENTS

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That the Honda CBR1000RR Fireblade is getting a little long in the tooth has been obvious for several years now. And that Honda is planning a very special V4 sportsbike to take the Fireblade’s place on the World Superbike grid has also been broadly mooted for the past couple of years.

The existence of the V4 1000 was first publicly acknowledged by Honda president Takanobu Ito, who spoke openly about the bike at the end of 2012.

Since then, there have been constant rumors that the new Honda superbike was to be introduced at EICMA in Milan this coming November. So persistent had the rumors become that Honda Italia last week was forced to issue a denial, sending out a press release to the Italian media insisting that the bike will not be introduced at the EICMA this November.

2013 Ducati 1199 Panigale R – 201hp with Race Exhaust

11/12/2012 @ 9:03 am, by Jensen Beeler10 COMMENTS

We may have spoiled Christmas last month, as our predictions for the 2013 Ducati 1199 Panigale R appear to be spot on as we get news from Ducati’s 2013 model year press launch at EICMA.

As expected, the highlights to the 2013 Ducati 1199 Panigale R are the inclusions of titanium con-rods, a lightened flywheel, DLC-coated rocker-arms, a four-point adjustable swingarm pivot-point, a 500 rpm rev boost, and a bit more power (courtesy of a full-system race exhaust and ECU).

While the “R” spec Panigale officially makes the same power as the other models, the race exhaust included with the purchase of the machine is good for a few more ponies up top, giving the Ducati 1199 Panigale R a 201hp top figure, a modest 6% gain up top, but also a 15% increase in the midrange.

Like all Panigales, the Ducati 1199 Panigale R has ABS, ride-by-wire throttle control, traction control, engine braking control, and features all the amenities on the “S” spec model, like the DDA+ data logging system.

Rumor: Honda Working on a 1,000cc V4 Sportbike

05/26/2011 @ 9:09 am, by Jensen Beeler19 COMMENTS

Fanned by a recent article in Motorcyclist (and an earlier article in MCN from the same author), rumors abound that Honda is working on a 1,000cc V4 sportbike, likely to be called the RVF1000R. A supplement to Honda’s superbike offering, and not a replacement to the CBR line, the new RVF would be a more premium superbike offering, differentiating itself from its inline-four cousin in a similar manner as the Rc-45 and RC-51 motorcycles did in previous decades.

If rumors are to be believed, we could see the new Honda V4 as early as the end of this year, with the major differentiation over the CBR1000RR being both the RVF1000R’s price, performance, and exclusivity. If done properly, the new Honda superbike could be an opportunity for the Japanese company to build some brand value beyond making cheap & reliable motorcycles. While the Japanese manufacturers have a reputation for making quality bikes, their work has never been translated into lifestyle status brand value, which is something a premium superbike could help foster.