In conjunction with the unveiling of the 2010 Fiat-Yamaha MotoGP team, a series of interviews with Valentino Rossi, Jorge Lorenzo, and Lin Jarvis have been released for public consumption. Despite being released from the team’s PR firm, with cooperation from Fiat, the questions strike at the heart of many the issues that surround the Lorenzo/Rossi battle for supremacy. They’re quite long, but worth a watch, check them out after the jump.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Even more trouble is brewing in Yamaha camp. First Jorge Lorenzo tossed some grenades over the wall in his garage at Valentino Rossi, and now James Toseland has gone off and stolen Colin Edwards’ crew chief. Hold on it’s going to be bumpy ride, read more after the jump.
Jorge Lorenzo has gone on the record that he doesn’t like the idea of the wall that divided the two Yamaha riders in 2008 will continue to stand in the 2009 season. Read more for clever responses by Valentino, and off-the-cuff Cold War references by myself.
We don’t care if it’s because of changing tastes and trends, or if the naked/standard motorcycle is the industry’s attempt to tempt drivers away from their 4-wheeled cages, but these are the hot bikes of 2009. While this Abarth Assetto Corse FZ1 is merely just a show bike to help commemorate 100 years of Fiat sport-tuning, it’s choosing comes days after the release of the Ducati Streetfighter debut (and new Monster style launch), as well as KTM’s Super Duke R recoloring, just to name a few. Pictures and more after the jump.







