Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

KTM’s Austrian Factory Hits 100,000+ Bikes for 2014

12/19/2014 @ 3:47 pm, by Jensen Beeler7 COMMENTS

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KTM has been the highest volume producing European motorcycle company for the past two years running, and zie Austrians are looking to make that a trend in 2014.

As such, the Austrian brand will has some stiff competition this year, seeing as BMW Motorrad already broke last year’s sales figure in the first 11 months of this year — an impressive feat, to be certain.

KTM has the advantage of dabbling in small-displacement machines, with KTM-branded bike coming out of India, courtesy of its minority owner Bajaj. The Indian market has been a larger contributor to KTM’s sales success, but things have been growing in Austria as well.

Announcing that the company’s Mattighofen factory reach 100,000 units this year, for the first time ever, KTM is already celebrating some sales success.

MV Agusta Factory Flooded by Nearby Lake

11/18/2014 @ 3:51 pm, by Jensen Beeler7 COMMENTS

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After torrential rains this weekend, the MV Agusta factory has been flooded by the nearby Lake Varese. The MV Agusta factory sits on the edge of the lake, and the recent weather has brought the waterline to include the Italian company’s R&D, racing, and testing facilities.

Because of the flooding (nearly a meter higher than usual), production has been halted, and the ~100 employees have been sent home. It’s not clear how long the flooding will continue in Varese, though the current weather, and future forecasts, are favorable to the water subsiding.

Ducati Reaches New Workforce Agreement with Factory Unions – Reduced Hours, Higher Wages

10/14/2014 @ 11:59 am, by Jensen Beeler6 COMMENTS

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Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines.

The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday.

The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

Factory Tour: Agostini vs. Rossi – It’s Not What You Think

04/04/2014 @ 3:20 pm, by Jensen Beeler8 COMMENTS

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Towards the end of last year, I spent some time bumming around Italy, and one of my many stops was the Dainese headquarters in Vicenza, Italy. A company that is responsible for protecting many of the top motorcycle racers, as well as Yours Truly, Dainese is a company focused on safety, but this focus is really a bi-product of the Italian company’s thirst for competition.

Competition is of course about finding out who is the best, and at the pinnacle of that decision is finding out who is the Greatest of All Time, or G.O.A.T. And in motorcycle racing, when you think of the term “G.O.A.T.” two names come to mind: Giacomo Agostini and Valentino Rossi.

Motorcycle racing fans can debate well into the night as to which of these Italian racers is truly the greatest. Regardless who you pick though, both men are legends, and both men have been supported throughout their careers by Dainese.

That brings us back to my trip to Vicenza, because the battle between these two great riders continues, just not in the way you would suspect.

Benelli Adds Factory Space & Opens First Store in Brazil

02/12/2014 @ 7:48 pm, by Aakash Desai8 COMMENTS

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“Have you ever been to Brazil?” is a common question amongst pale twenty-somethings that have been to the Brazillian Carnaval or New Year’s and come back with a few venereal diseases under their belt (so to speak). Brazil has much more to offer than hedonistic festivals and pristine beaches though.

It’s also home to nearly 200 million people, many of whom ride two wheelers everyday as the ideal form of personal transport. Italian brand, Benelli, has recently announced the opening of 12,500 square meters of additional factory space to the existing 100,000 square meters of space at the Bramont Motorcycle facility in Manaus.

MotoGP’s New Rules on ECUs & Factory Riders Explained

07/29/2013 @ 11:45 am, by David Emmett12 COMMENTS

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There was a small flurry of excitement when the minutes of the last meeting of the Grand Prix Commission, including rules on the spec-ECU and factory entries were announced last week. That was then followed by a bout of confusion, as everyone tried to figure out what all of the various changes meant, and what impact they may have on the series. It appears that the answer to that question is “not as much as you might think,” so let us take a look at what has changed.

MotoGP: FIM Confirms New Rules for Factory/Non-Factory Spec-Electronics, Engine, Fuel, & Entries for 2014

07/26/2013 @ 5:40 pm, by Jensen Beeler11 COMMENTS

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We have already extensively reported the coming rule changes for the 2014 MotoGP Championship season (most recently the conclusion of the engine claiming rule), so the news today is really more about the FIM has giving its blessing to the new direction that Dorna is taking for the premier class.

Drawing a new distinction now as to how teams are classified as “factory” entries, and thus subject to differing fuel, engine, and entry requirements, the real crux of the equation revolves around whether a team uses the the spec-electronics software from Dorna, or decides to use its own software (note: all teams will be on a spec-ECU from 2014 forth).

Birth of a Motorcycle – Behind the Scenes at KTM

03/18/2013 @ 1:43 pm, by Jensen Beeler2 COMMENTS

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If you needed some bike-build porn for your Monday, then you have come to the right place. Taking a look behind the scenes of KTM’s factory in Mattighofen, Austria, Red Bull has put together a quick video on what goes into building the motorcycles that so often bear the energy drink company’s logos.

There may not be a lot of new insights given by the words of KTM Product Manager Joachim Sauer and KTM PR Manager Thomas Kuttruf, though there is some good two-wheeled romanticism going on here, but if you wanted a glimpse into KTM’s factory, with some well-done photography, here is your chance.

Video: Building the MV Agusta F3

12/23/2012 @ 2:37 pm, by Jensen Beeler12 COMMENTS

Have you ever wondered what the backstory was to building a motorcycle? Perhaps no greater version of that story exists than the rebirth of MV Agusta from the hands of Harley-Davidson, and the building of the company’s supersport model, the MV Agusta F3. Making an appearance on National Geographic‘s “Mega Factories” show, the doors of MV Agusta were opened up to the film crew’s cameras, and a fairly candid look at what is behind the curtain takes place.

The reason for the show’s success is because it is always interesting to see what goes into building our favorite machines, and for motorcycle enthusiasts, the insight given by MV Agusta tells more of the saga that surrounded the development and production of the F3, and the reason for its delays to market.

Ducati Factory Closes After Second Earthquake Hits Bologna

05/29/2012 @ 7:28 am, by Jensen Beeler3 COMMENTS

Withstanding two earthquakes in just over a week’s time, Ducati has announced the closure of its Borgo Panigale factory, after today’s 5.8 magnitude shaker, whose epicenter was just 25 miles away from Bologna.

Remaining open after Northern Italy’s 6.0 earthquake on May 20th, this latest quake has caused enough damage in the area to warrant the Italian motorcycle manufacturer giving its workforce time to address the damage caused, and to see to loved ones who were more extensively affected by the quake that has so far accounted for 15 deaths.