The Scrambler Ducati models started out as a bid to capture the budding crop of millennial riders, who eschew from the current crop of values and segments that prop-up the motorcycle industry.
The Scrambler has become more for Ducati though, as it has given the Italian brand two things: 1) a pathway to sell more classic and affordable motorcycles, and 2) a pathway from being a pure on-street brand. This makes the Scrambler line very important to Bologna.
For the past few months now, we have been hearing about the next model(s) to come for the Scrambler Ducati line (you can hear more about it on this episode of the Two Enthusiasts Podcast, by the way), and now we are seeing our first glimpse of those machines.
Recent spy shots have been circling the internet this week, and they give us our best glimpse of what to expect from Ducati at the upcoming motorcycle trade shows.
I’m talking about the “Scrambler 1100 Enduro” – as the press is calling it – which will slot in above the Ducati Scrambler “800” bike, and offer more off-road prowess to the Scrambler name.