Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

Report: COTA Brings Nearly $900 Million to Austin

10/29/2014 @ 12:47 am, by Jensen Beeler3 COMMENTS

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In a report commissioned and released by the Circuit of the Americas (COTA), and prepared by the Greyhill Advisors, it would seem that hosting MotoGP and other events at the newly built track was a benefit to the local Austin economy this year, to the tune of $897 million.

The Greyhill’s analysis covers all of the events held at COTA, such as Formula One, MotoGP, and the ESPN X-Games, and it also includes all track rentals, concerts, and other events at the track as well.

Through these events, 1.1 million people attended COTA, whose operations directly account for $166 million of the $897 million brought to the area. The remaining $731 million comes from money spent by attendees outside of the track.

Kevin Schwantz’s Schwantz School on Hiatus for 2014

03/11/2014 @ 12:28 pm, by Jensen Beeler1 COMMENT

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The Schwantz School will be on hiatus for the 2014 riding season, says the riding instruction school. The press release for the track school lists Kevin Schwantz’s “travel/racing schedule and other factors” as the reason for the school’s hiatus. Schwantz is slated to compete in the Suzuka 8-Hour endurance race with the Yoshimura Suzuki Legends team in July.

The MotoGP Legend also is to be a “Guest of Honor” at the Classic Motorcycle Festival at Donington Park in August, and there is possibility Schwantz will be racing in England in September as well. As for the “other factors” mentioned, Schwantz is quoted as wanting to spend time in his recently remodeled home in Austin, Texas.

Gas Gas and Ossa Merge

01/24/2014 @ 11:47 am, by Jensen Beeler2 COMMENTS

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If you thought the times are tough here in the United States, be thankful that you don’t live in Spain right now, as the Iberian country hovers around 20% unemployment for the general population, with 50% unemployment for the country’s 20-something crowd. Indeed, all the Mediterranean states, save for France, are on the verge of economic collapse. It’s a scary time.

Therefore, it wasn’t surprising to hear last year that the rebirth of the Ossa brand saw the Spanish dirt bike company using the available production capacity in the struggling Gas Gas factory. It seems that manufacturing partnership has now gone a step further, with Gas Gas and Ossa formerly merging, so as to better take on the rough economic landscape.

Harley-Davidson Q3 Sales Up 20% in the US, 15% Abroad

10/30/2013 @ 4:26 pm, by Jensen Beeler19 COMMENTS

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Signs of life are finally coming back to the motorcycle industry, as Harley-Davidson has shown strong gains in the third fiscal quarter of 2013. Posting an increase in sales of 15.5% worldwide, Harley-Davidson grew 20.1% in the United States the last three months, due mainly to its “Project Rushmore” line of water-cooled motorcycles.

“Rider response to the 2014 motorcycles we introduced August 18 was extremely positive. In fact, initial retail sales of the new Project Rushmore motorcycles sparked the largest year-over-year new model year sales increase in two decades,” explained Harley-Davdison CEO Keith Wandell in the company’s investor communique.

Moto Morini Tries New Payment Scheme – Pay for Only Half of the Bike, Get It for 18 Months

05/20/2013 @ 6:01 am, by Jensen Beeler6 COMMENTS

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It is no secret that the financial collapse of a few years had devastating effects on the motorcycle industry as a whole, and few markets have been hit worse than the Italian motorcycle market. Coming through a painful bankruptcy process, and re-emerging into a still devastated Italian economy, Moto Morini has perhaps had the worst luck of the Italian brands in dealing with this economic chaos.

Needing to sell bikes, and operating really only in its home market, Moto Morini is getting creative with putting Bologna’s other brand into the garages of motorcyclists. With necessity being the mother of all invention, Moto Morini has a clever scheme to help cash-strapped Europeans get a new ride: pay for only half of the motorbike.

How Much Does a Motorcycle Crash Cost?

11/29/2012 @ 2:20 pm, by Jensen Beeler105 COMMENTS

In 2010, 439,678 motorcycles were sold in the United States. In that same year, 82,000 motorcyclists were injured in motorcycle crashes, and 4,502 were killed. According to the Government Accountability Office (GAO), the direct cost of these motorcycle crashes was $16 billion or more. Thirty-times more likely to die in a vehicle accident, the typical fatal motorcycle crash costs an estimated $1.2 million according to the report, while non-fatal crashes range from $2,500 to $1.4 million depending upon the severity of the injuries and incidents.

In making its recommendations to curtail the costs associated with motorcycle crashes, the GAO says that only effective measure is the mandatory use of a motorcycle helmet. Citing several studies that say motorcycle helmets reduce the fatality rate of motorcycle crashes by 39%, the GAO also cites the NHTSA, which says that motorcycle helmets prevented 1,550 deaths in 2010. The US Center for Disease Control (CDC) says helmets saved the economy $3 billion in those 1,550 instances.

This information seems to confound Jeff Hennie, Vice President of the Motorcycle Riders Foundation (MRF), who told the Associated Press that his group is “100% pro-helmet, and 100% anti-helmet law,” and went on to state that “putting a helmet law in place does not reduce motorcycle fatalities.” The MRF has the stated goal of promoting motorcycle education and training, but a track record of ignoring the prior, while failing to achieve the latter.

BMW Motorrad Sales Up 5.6% YTD, But Where?

03/07/2012 @ 1:36 pm, by Jensen Beeler8 COMMENTS

BMW Motorrad released yet another glowing sales report, as the German brand continues to build steam and market share in an otherwise luke warm and uncertain marketplace. Boasting a 1.8% worldwide sales increase in February and a 5.6% year-to-date (YTD) sales increase, BMW Motorrad has sold 12,078 motorcycles worldwide thus far in 2012. While the gains are modest at best, the news that BMW has found a way to grow despite the economy is something we have talked about ad nauseam. As such, I almost skipped this press release all together for our coverage, but then I saw a quote from Hendrik von Kuenheim, BMW Motorrad’s General Director.

MotoGP: Portuguese GP is a Go for 2012

02/15/2012 @ 3:53 pm, by Jensen BeelerComments Off

After much speculation that MotoGP would forego stopping in Portugal this year, the premier motorcycle racing series will keep five stops on the Iberian peninsula on its 2012 MotoGP Championship calendar after all. With the Portuguese GP struggling to make ends meet, it was thought that Estoril would be dropped for 2012, as it seemed increasingly clear that the local government was not going to step in and help subsidize the cost of hosting MotoGP in Portugal. Coming to some sort of accord with Dorna & the FIM, MotoGP has confirmed that Estoril will remain on the schedule for this year, though its future is certainly still tenuous.

S1000RR Still BMW’s Top-Selling Bike in the USA

01/13/2012 @ 3:33 pm, by Jensen Beeler7 COMMENTS

BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.

What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.

BMW Motorrad Sales Up 6.5% for Q3 2011

11/10/2011 @ 12:07 pm, by Jensen Beeler1 COMMENT

A mixed quarter for BMW Motorrad, as the Bavarian company has once again posted a positive sales quarter of 6.5% growth over Q3 2010, despite losing money overall in the current inclement financial weather. Selling 28,862 units in this year’s third quarter, BMW Motorrad’s sales, as usual, were primarily carried by the BMW brand, which sold 26,312 motorcycles.

Perhaps lending even further credibility to the business case for the Husqvarna Nuda 900, the Swedish motorcycle brand accounted for only 2,550 units in Q3 2011 (or just under 9% of total sales, for those keeping score). Independently, the BMW motorcycle brand was up 7.4% over last year’s same time period, while Husqvarna sales were down 1.9%. BMW & Husqvarna sold 24,493 & 2,601 units respectively during last year’s third quarter.