Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Yet Another Ducati Scrambler Photo (Not Claymation)

08/05/2014 @ 3:09 am, by Jensen Beeler27 COMMENTS

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Photos of the upcoming Ducati Scrambler seem to be a dime a dozen these days, especially after the still unreleased model was snapped by an attendee at the World Ducati Week 2014 gathering.

We have also seen the Scrambler testing at Ducati’s Borgo Panigale factory, in various states of build. And now today we get perhaps our best glimpse yet…and no, we’re not talking about the claymation video from Ducati’s marketing, which has been making the rounds this week already (an eyeroll for even having to say that).

Caught again at Borgo Panigale, this picture seems to be a ready-for-production version of the Ducati Scrambler, which we can expect to officially debut in a few months’ time.

It’s perhaps not worth rehashing everything we’ve said and speculated about this new model from Ducati, so we’ll leave you with this simple question: do you like?

Photo: Ducati Scrambler Caught at WDW 2014

07/23/2014 @ 8:15 pm, by Jensen Beeler34 COMMENTS

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Ducati has just finished up the desmodromic orgy that is World Ducati Week 2014, where thousands of Ducatisti gather to celebrate all things Ducati. One of the highlights of the festival this year was Borgo Panigale’s showing of the Ducati Scrambler.

A mix of yellow shipping containers, cabanas, and sand, the Scrambler reveals were held for about a dozen Ducati fanatics at at time, in a controlled room where no cellphones were allowed.

It’s hard to say whether Ducati thought it could prevent photos from the event from leaking onto the internet despite these measures, or if the Italian motorcycle company just likes putting up a good front for its marketing buzz. Either way, some images have come out from the event.

The Clearest Ducati Scrambler Photo Yet

07/02/2014 @ 2:31 pm, by Jensen Beeler46 COMMENTS

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We’re not too far away from seeing the Ducati Scrambler officially, but the good folk over at Motociclismo have managed to get their hands on a photo of Bologna’s newest model, looking almost ready for production we might add.

Perhaps the clearest photos we’ve seen of the Scrambler yet (though, we did enjoy the emissions testing photos of the Scambler a few weeks ago), we can see how Ducati plans on reviving this motorcycle from the 1960’s.

Ducati Scrambler to Debut at World Ducati Week

06/18/2014 @ 3:31 pm, by Jensen BeelerComments Off

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The Ducati Scrambler seems set for a mid-summer debut, as Borgo Panigale has confirmed that the new Italian motorcycle will be shown to Ducatisti at the 2015 World Ducati Week event.

Like Ducati’s teaser event with its staff in Bologna, viewings of the Ducati Scrambler will be private and reserved (held on July 18-20th), as Ducati hopes to generate buzz around the new model, while limiting the Scrambler’s details from being revealed.

Spy Photos: Ducati Scrambler Caught Testing

06/11/2014 @ 3:51 am, by Jensen Beeler30 COMMENTS

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It seems that no sooner did Ducati tease us its upcoming Scrambler model, than the Italian motorcycle maker was busy sound-testing its latest machine for road homologation.

Luckily, we have some spy photos from that event, and not only do we get to see what the near-finished form of the Ducati Scrambler looks like, but we also get a glimpse into what has to be the most ridiculous looking tests we have ever seen.

Unless we missed the part where the 2015 Ducati Scrambler will operate as a submersible, in addition to its expect on/off-road capabilities, the photos attached here (two more after the jump) show the great lengths that manufacturers must go to in order to pass all the stringent government protocols for motorcycles.

Bologna Confirms 2015 Ducati Scrambler

06/09/2014 @ 8:42 am, by Jensen Beeler28 COMMENTS

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Ducati has officially acknowledged its well-known Scrambler model today, after giving its employees an sneak peak over the machine at Borgo Panigale. A 2015 model year machine, the Ducati Scrambler is being pitched as a fun motorcycle that hearkens back to the 1960’s and 1970’s.

Debuting in autumn of this year, the 2015 Ducati Scrambler is tipped to use one of the company’s smaller air-cooled v-twin motors. Said to have wide handlebars and off-road inklings, Ducati describes the machine as “simple” – perhaps signaling the company’s intention for an affordable two-wheeler that will appeal to both motorcycle enthusiasts, and those outside the industry, alike.

Ducati CEO Denies Scooter Plans

12/30/2013 @ 2:38 pm, by Jensen Beeler9 COMMENTS

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With the internet buzzing yet again about rumors of Ducati planning to build a scooter model, Ducati CEO Claudio Domenicali has also once again had to dismiss any truth to the matter. Talking to MCN about the matter, Domenicali said simply that “A scooter is not in the foreseeable future for Ducati.”

Domenicali went on to explain that small-displacement machines were not in the cards for Ducati and the brand’s foreseeable future, with the Italian motorcycle company electing instead to focus on niches with the larger displacement categories. It is no secret that Ducati is looking to introduce a scrambler-style model for the 2015 model year, and other models are presumably in the works as well.

It’s Not a Matter of If, But When Ducati Builds a Scooter

12/13/2013 @ 4:29 pm, by Jensen Beeler34 COMMENTS

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The rumors about a Ducati Scooter for the next model year are hitting the internet hard lately, and that is perhaps unsurprising. Ducati’s sales stalled in the third quarter of this year, and the Italian motorcycle company at this point in time is simply trying to finish 2013 on par with its 2012 success.

There is also the fact that Audi AG now owns Ducati Motor Holding, and would like to see the ~44,000 unit company bump its figures into the six-figure territory, and help its German owner take a certain Bavarian brand head-on in the two and four-wheeled industries.

Ducati Scrambler Spotted Again

10/28/2013 @ 8:20 am, by Jensen Beeler9 COMMENTS

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The Ducati Scrambler work horse has made its way onto the internet again, this time with Italian site Insella.it getting a glimpse of the prototype on the outskirts of Bologna.

While the machine hasn’t developed much further than from the last time it broke cover, we do at least get a better view of the Scrambler’s early lines, and can clearly spot the bike’s air-cooled v-twin engine.

Also visible is the Ducati Scrambler’s elongated tank and flat-ish seat, key elements to the scrambler aesthetic. Absent however is a high-mounted level exhaust, though Ducati’s unit here seems to be anything but finalized.

Are You The New Ducati Scrambler?

10/03/2013 @ 3:45 am, by Jensen Beeler25 COMMENTS

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Back in July, Asphalt & Rubber broke the news that Ducati was working on a Scrambler model, which was based on the drawings originally inked by Pierre Terblanche during his tenure at the Italian company.

A month later we confirmed that report, noting the Ducati had trademarked the use of “Ducati Scrambler” for the American market, in relation to a model of motorcycle. Throughout all this time though, we had yet to see a photo of the expected 2015 model — that is, until now.