Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Watch Ducati Unveil Its 2015 Models Right Here

10/29/2014 @ 8:29 am, by Jensen Beeler10 COMMENTS

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The 2014 EICMA show officially starts on Tuesday, November 3rd, though Ducati typically holds a private event the Monday ahead of the show, likely in the hope to get a little extra space on the news cycle, and to help build buzz ahead of Tuesday’s opening day for press and trade. The event is usually open to VIP and press only, but that’s about to change this year.

Setting up a live stream of the pre-EICMA unveiling on YouTube, Ducatisti around the world will be able to see Claudio Domenicali introduce the all-new Ducati Multistrada, with its new Testastretta DVT engine, as well as the 1299 superbike. We can also expect some “bold new graphics” changes to several models, and Domenicali will reintroduce the Ducati Scrambler as well.

It’s a pretty good show the few times A&R has attended, and it’s interesting that we are just now seeing OEMs embrace streaming technology for unveils like this. Of course, it has the downside of making it difficult to un-invite rogue journalists at the last-minute…maybe that’s cause enough in the slow movement for change.

Watch the live steam after the jump, starting November 3rd at 5:15pm Central European Time.

“DVT” Ducati Valve Timing Announcement Coming Soon

10/10/2014 @ 6:10 am, by Jensen Beeler11 COMMENTS

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Ducati sent out a rather terse press mailer today, which you can see above. Simply stating that DVT is coming on October 15th, we would normally be scratching our heads over what the Italian manufacturer has in store.

However, since we broke the news yesterday about Ducati bringing variable valve timing to the market, first with its all-new Multistrada, one doesn’t have to be a rocket scientist to put two-and-two together to come up with “Ducati Valve Timing” as the teaser’s subject.

Variable Valve Timing Coming to the Ducati Multistrada

10/09/2014 @ 8:26 am, by Jensen Beeler16 COMMENTS

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For the 2015 model year, Ducati is bringing a brand new Multistrada, which will debut at the upcoming EICMA show in Milan, Italy. Not much has been said about the new Multistrada, aside from A&R breaking the news about the new model a few weeks ago, so we thought we would update you further on it.

Designed to look very similar to the current Multistrada 1200, the new Multistrada will keep the basic profile and design of its predecessor, despite being an all-new machine. Perhaps the most intriguing aspect of the 2015 Ducati Multistrada though is the fact that Borgo Panigale has fitted variable valve timing (VVT) to the desmodromic valves of the Testastretta 11° engine.

An All-New Ducati Multistrada Is Coming at EICMA

09/23/2014 @ 5:31 pm, by Jensen Beeler22 COMMENTS

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We are only a week away before the new models for 2015 will begin hitting the internet, but already we are hearing whispers from our Bothan Spies about new motorcycles that are coming forth.

Traditionally Ducati has been a leaking sieve of information, though now under corporate control of Audi AG, the Italian company has been more cautious about letting information slip.

That being said, we’ve heard information from several sources now that suggest a new Multistrada model is coming down the pipe, and will debut at the EICMA show. Likely a response to the ever-crowding ADV space, which sees the addition of BMW Motorrad’s Multistrada-killer, the BMW S1000XR.

PPIHC: Rookie Carlin Dunne Surprises with Pole Position

06/25/2011 @ 10:02 pm, by Jensen Beeler5 COMMENTS

The 89th Annual Pikes Peak International Hill Climb is well underway this weekend, as the three days of practices sessions have now concluded, and teams are preparing for the race on Sunday. With the paddock abuzz that 2011 will be the last year that the hill climb will have a dirt section, things were shook up even further in the 1200cc motorcycle class as PPIHC rookie rider Carlin Dunne from the Santa Barbara Ducati team took the pole position with a qualifying time of 5:35.937 (each classes qualifies on only a single section of the race course, with motorcycles qualifying on the lower section this year). Vying for the top spot on the time sheet, Dunne had stiff competition in the 1200c race class, namely from Spider Grips Ducati riders Gregg Tracy, who crashed during the qualifying session.

Battling with Dunne, Tracy’s off occurred due to the cold tarmac conditions, thus losing valuable time. Tracy’s practice times from earlier in the day were favorable though, posting a 5:48.798 in traffic earlier in the morning. Dunne’s rookie pole debut is a rarity on The Peak, though traditionally it predicts a top-step finish for the rider (no pressure, right?). In order for that to happen, the Santa Barbara native will have to keep Tracy and his teammate Alexander Smith at bay, along with a very fast Mark Cernicky (who writes about motorcycle occasionally). Also in the hunt is Glenn Cox on his KTM SuperDuke R, though Joe Kopp’s Triumph Speed Triple has been relegated to an exhibition class, as it falls outside the 1200cc & 7500cc class rules (the 1200cc class is for v-twins only…draw your conclusions on that as you will).

First Ducati Multistrada 1200 Off the Assembly Line

02/16/2010 @ 3:03 pm, by Jensen Beeler1 COMMENT

Ducati has announced that the first 2010 Ducati Multistrada 1200 has rolled off the assembly line in Bologna, Italy. The white MTS 1200S with Öhlins suspension got the usual Ducati welcome, with champagne toasts and even a “baptizing” ceremony. The first Multistrada 1200S’s are set to be available by April of this year, while the MTS 1200 base model and ABS version should be out later in in May.

The Multistrada 1200 is an important motorcycle for Ducati as it shows the brand extending its mark beyond the performance bike realm, and into the sport-touring class, which is no easy feat considering the adventure bike/sport-touring king, the BMW GS, is the best selling motorcycle in the world. To help battle the GS, Ducati has made the Multistrada 1200 to have an engine with the longest service intervals in Ducati history: 15,000 miles. Photos of the first production Multistrada 1200 after the jump.