Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Moto2: Honda Continues as Sole-Engine Supplier thru 2018

11/27/2014 @ 12:22 pm, by David Emmett22 COMMENTS

2010-MotoGP-Qatar-exhaust-headers-Scott-Jones

Honda have been officially confirmed as the single-engine supplier for the Moto2 class for another four years. In other words, Honda will make engines available to ExternPro, who manages the official Moto2 engines, until the end of the 2018 season.

The confirmation of Honda as official engine supplier means that Moto2 is to remain a single engine class until at least 2018. The chances of it changing after that are very slim, despite occasional expressions of interest from other manufacturers, such as KTM.

An Analysis of KTM’s MotoGP Entry for 2017

09/18/2014 @ 11:33 am, by David Emmett12 COMMENTS

Ktm-logo

The news that KTM would be building a MotoGP machine has been public since the beginning of August. In an interview with the German website Speedweek, KTM CEO Stefan Pierer confirmed that the Austrian manufacturer would be building a V4 MotoGP machine ready for the 2017 season.

KTM’s MotoGP plans were confirmed again last weekend at Misano. KTM’s head of motorsport Pit Beirer told the MotoGP.com website that they would indeed be building a MotoGP bike, and that work on the machine had already started.

The bike, Beirer told MotoGP.com, would be a V4, would use a steel trellis frame, just as their Moto3 machines do, and would be kitted with WP suspension. Design work on the bike was already underway, with the bike scheduled to make its debut on track “at the end of next summer,” Beirer said.

There would be no prospect of an early entry, however. The bike is to be prepared for the 2017 season, with testing going on from late 2015 onwards. The bike would be designed around the Michelin tires, which will be replacing Bridgestone as the spec tire from 2016 onwards.

The bike would also be designed with the spec electronics and unified software package in mind, which is also to be compulsory from the 2016 season.

KTM Wants to Race in Moto2 & WSBK – No ROI in MotoGP

07/15/2013 @ 3:15 pm, by Jensen Beeler19 COMMENTS

KTM-RC250GP-Moto3-Production-Racer

Speaking during an interview with the company’s corporate blog, KTM CEO Stefan Pierer spoke his mind about the current state of international road racing, and KTM’s involvement with both the MotoGP and World Superbike Championships, and their support classes.

Stating that MotoGP lacked any return for the massive monetary investment it would require from the Austrian manufacturer, Pierer did go on to later to praise the Moto2 format as one that he would like to see KTM to compete in, with some changes of course.

New Cost-Cutting Rules for World Superbike Starting in 2014

06/07/2013 @ 4:10 am, by Jensen Beeler12 COMMENTS

World-Superbike-logo

The FIM, Dorna & MSMA have been able to come to an accord on the new rules for the World Superbike Championship, and the name of the game is cost reduction.

In a series of changes that will begin in 2014, and applied over the next three seasons, WSBK will see a price cap for the teams’ race motorcycles and their components (rumored to be €250,000).

A maximum number of engines will also be set for each rider, a rule that has already been implemented in MotoGP with a great deal of success.

The last provision seems to be a guarantee from the manufacturers that a minimum number of motorcycles “with the same state of tuning” will be made available to teams for lease or purchase, though this provision doesn’t seem to distinguish from factory and satellite spec machinery.

The brief announcement from World Superbikes is after the jump.

MotoGP To Test in Argentina after Assen

04/10/2013 @ 2:26 pm, by David Emmett4 COMMENTS

go-and-fun-gresini-honda-motogp-qatar-scott-jones

With MotoGP scheduled to race in Argentina in 2014, the MotoGP teams will be heading down to the Termas de Rio Hondo circuit between the Assen and Sachsenring races in July to conduct a two-day test at the track, as well as take part in a number of promotional activities.

The test, to be organized by Dorna, will see a number of teams participate, with Dorna announcing that teams representing the three factories racing in MotoGP will at least be present at the circuit. Exactly which teams will attend is not entirely clear. The press release is worded vaguely, saying only that Honda, Yamaha, and Ducati teams will be present.

Yamaha Confirms MotoGP Engine Lease Agreement

04/06/2013 @ 3:44 pm, by Jensen Beeler1 COMMENT

Thursday-Qatar-GP-MotoGP-Scott-Jones-03

Fresh on the heels of the news that Honda would continue to supply Moto2 with spec-engines through the 2015 season, Yamaha has confirmed that it will lease to MotoGP teams its YZR-M1 engine, on an annual basis, through the 2016 season.

Teams will then be free to develop their own bikes around the engine, or work with an independent chassis manufacturer to build a complete race bike.

January 2013: The MotoGP & WSBK Story, So Far

02/02/2013 @ 3:06 pm, by David Emmett7 COMMENTS

2010-MotoGP-Qatar-exhaust-headers-Scott-Jones

With the first full test for the World Superbike class behind us, and the first test of the MotoGP grid about to get underway at Sepang at the end of this week, it is time to take a look at motorcycle racing’s pre-season, and evaluate where we stand so far. Just what is the state of play for both MotoGP and World Superbike in 2013?

The question is even more pertinent now that both series have been taken under the wing of Dorna, much to the consternation of World Superbike fans and, to some extent, the WSBK paddock as well. It was feared that Dorna would either kill off World Superbike entirely to strengthen the position of MotoGP, or impose such stringent technical regulations on the series as to dumb it down to Superstock spec.

Fortunately, neither of those options looks likely. World Superbikes will continue as a separate series, Dorna CEO Carmelo Ezpeleta was keen to explain when quizzed about the takeover at Ducati’s Wrooom launch event early in January. The aim is to build a strong WSBK series to stand alongside MotoGP, preserving the unique identity of the two series – WSBK as a place to race production bikes, MotoGP as the series for racing prototypes.

But exactly how should the phrase “production bikes” be interpreted? As a hotted up version of the road-going model, as is the intention of Superstock, or as a genuine racing machine built using the production bike as a basis, which is much closer to what some regard as the ethos of WSBK? The answer, it appears, will lie somewhere in the middle, and the factories will have a major say in how this all turns out.

Ezpeleta’s Vision: Cost-Limited Racing in MotoGP & WSBK

01/16/2013 @ 6:13 pm, by David Emmett9 COMMENTS

Ducati-Exhaust-Flame-MotoGP-Scott-Jones

The Philip Morris-sponsored Wrooom event is not just the event at which Ducati launches its MotoGP season, it has also become the de facto kick off to the MotoGP season as a whole.

With an important section of the international media present, Dorna CEO Carmelo Ezpeleta inevitably seizes the opportunity to talk to the press about his view of the season ahead, and where necessary, of the future beyond that.

This year was little different. Ezpeleta spoke to the media ahead of the presentation by Ducati Corse boss Bernhard Gobmeier, and answered questions from a number of media outlets separately, answering questions on the future of both MotoGP and World Superbikes.

From his statements, a picture of Dorna’s vision for the two series starts to emerge: the future of world championship motorcycle racing is to be price-limited, with more support for the current teams, and factories holding a stake in both series, in exchange for keeping a lid on costs.

WSBK: Bikes To Be Price-Capped at €250,000 per Season?

01/14/2013 @ 11:17 am, by David Emmett13 COMMENTS

fat-cat-cash

Now that it has the World Superbike series under its control, Dorna is turning its attention to the question of costs. It was an issue that, WSBK insiders claim, the Flammini brothers and Infront spent too little time on, preferring to focus on trying to compete with MotoGP instead. The series’s critics charge that this obsession allowed bikes into the series that were more like MotoGP prototypes than production road bikes.

The Aprilia RSV4 is one of the bikes most often named in this regard, though perhaps the most extreme example was the Foggy Petronas FP3 machine, of which the entire homologation run is rumored to be stored in a warehouse owned by the Malaysian oil company in Kuala Lumpur. As a result, grids have shrunk from around thirty starters in 2009 to just twenty in 2013.

Dorna’s solution is a mixture of methods gleaned from their recent experience in MotoGP: price caps and pressure on the manufacturers to reduce costs of their own accord. In an interview with the German-language website Speedweek, Carmelo Ezpeleta said that his aim is to have all manufacturers supply teams with bikes at a cost of €250,000 per rider.

Included in that amount would be two bikes per rider, and full support to complete an entire season. Only crash damage would be excluded from the quarter of a million per season, that being a cost that is outside the control of the factories. In addition, Ezpeleta said each manufacturer had to be prepared to supply up to six riders with equipment, should there be sufficient interest, a measure currently being enforced in Moto3.

Why Implementing Price Caps Is the Best Way of Cutting Costs for Teams in MotoGP and WSBK

01/04/2013 @ 2:04 pm, by David Emmett9 COMMENTS

With the announcement of the introduction of price caps for brakes and suspension in MotoGP from 2015, the Grand Prix Commission, MotoGP’s rule-making body, appears to have finally found an effective way of controlling costs in the series. Instead of trying to control costs indirectly and seeing their efforts kicked into touch by the law of unintended consequences, the rule-makers have decided to attempt to go straight to the heart of the problem.

Will capping prices unleash a whole set of unintended consequences of its own? Will, as some fear, the move to cap prices lead to a drop in quality and therefore a reduction in R&D in the areas which are price-capped? And will the price cap act as a barrier to new entrants, or stimulate them? These are hard questions with no easy answers, yet there are reasons to believe that price caps are the most effective way of controlling costs, while the risks normally associated with a price cap, such as a reduction in quality, are lower in a racing paddock than they are in other environments.