Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Marc Coma Wins His Fifth Dakar Rally

01/17/2015 @ 3:10 pm, by Jensen Beeler1 COMMENT

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It was a close-fought rally-raid, but Marc Coma was the victor in the 2015 Dakar Rally, his fifth time winning the iconic race. With this, he ties rival Cyril Despres in wins, and is one victory away from tying Stéphane Peterhansel’s outright tally.

For KTM, its the company’s 14th straight Dakar win, showing the dominance of the Austrian brand. But, with factory entries from Honda and Yamaha appearing now, in strength, each year is getting more and more difficult for KTM.

As such, Coma saw tough competition from HRC’s Joan Barreda, who won the most stages in this edition of The Dakar. Paulo Goncalves was also a tough competitor. Had it not been for some crashes and penalties, things might have been different — but that is how The Dakar goes, and it’s no small accident that KTM and Coma have been so strong in this rally-raid.

While Marc and his teammates are surely celebrating in Buenos Aires right now, we’ve got a bevy of photos from the Spaniard’s 2015 Dakar Rally race. Enjoy!

2015 Dakar Rally – Stage 13: Coma Triumphs

01/17/2015 @ 2:22 pm, by Jensen Beeler1 COMMENT

Marc-Coma-2015-Dakar-Rally-KTM-Red-Bull

With only 174 km planned for today’s special, Stage 13 was always known to be a short affair. However, with heavy rain hitting the course, the timed section was cut short, stopping at the second checkpoint (roughly 100km in), making today’s timed ride less than an hour long.

Team Orange came out in force for the last stage, with Jakes, Svitko, and Price taking the top three slots away from the Honda riders.

Paulo Goncalves tried his best to shorten the distance, and was the first HRC rider across the line, only a minute behind the leaders, but Coma’s lead was too much to overcome.

However, it is worth noting that the 2015 Dakar Rally would have been much closer had the Portuguese rider not encountered 17 minutes of penalties the past two weeks. He finished second overall.

2015 Dakar Rally – Stage 1: And They’re Off!

01/05/2015 @ 10:05 am, by Jensen Beeler5 COMMENTS

Sam-Sunderland-Dakar-Rally-Stage-1-KTM

The first stage of the 2015 Dakar Rally started from Buenos Aires this weekend; and as usual, the day was a relatively easy affair that allowed riders to check their machines and get into the groove of what will be a grueling competition.

As such, a 144km liaison ride was made through the Argentinean countryside before the competitors reached the 175km timed “special” stage. Another long (519km) liaison section ended the day, and everyone bivouacked in Villa Carlos Paz.

Because of the short special stage, the riders are packed close on the standing, with less than six minutes separating the Top 20 riders. KTM’s Sam Sunderland drew first blood with the stage win, with teammate Marc Coma 1’12 behind in third.

“Ducati do Brasil” is Ready for Business – Argentina Next

06/20/2013 @ 3:18 pm, by Jensen Beeler5 COMMENTS

2013-Ducati-Hypermotard

In October of last year, we told you about how Ducati Motor Holding was directly taking over its operations in Brazil, and was forming a subsidiary in the South American country. Nine months later now, Ducati do Brasil is officially open for business, and the company’s first showroom floor is in the Avenida Faria Lima of São Paulo.

Helping Ducati side-step the onerous tariffs that come with the Brazil market, the Italian company is continuing its relationship with DAFRA, which runs a complete knock-down (CKD) assembly plant in Manaus, and builds Diavel and Monster 796 motorcycles on Ducati’s behalf.

Ducati do Brasil will be run by Managing Director Ricardo Susini, who will in-turn be assisted by Marco Truzzi as Service & After Sales Manager.

2011 Dakar Rally Starts Tomorrow

12/31/2010 @ 12:42 pm, by Jensen Beeler3 COMMENTS

Making its third start from South America, the 33rd Dakar Rally officially kicks off on New Year’s Day tomorrow in Buneos Aires. Making a quick trip to Victoria, Argentina (174 mils as the crow flies), the 2011 Dakar Rally competitors will have to contest with what is being considered a more difficult and technical course than last year’s route. In total there are 445 competitors (180 motorcycles, 140 cars, 67 trucks, & 32 ATVs) entering the race, but history tells us a smaller number will finish the course.

KTM’s Cyril Despres is favored in the motorcycle category, after winning the 2010 rally, but he will have to contend with fellow KTM rider Marc Coma and Francisco Lopez Contardo, whose Aprilia has been extensively improved upon over last year’s debut model, and could be a real contender this year in the Dakar. Of course rally purists will still lament the fact the race isn’t taking place in Africa, but the Dakar is getting back to its roots a bit, and has limited the use of global positioning satellites. Photos and video after the jump.