Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

BRD Working on an Affordable Electric Scooter?

02/19/2014 @ 12:51 pm, by Jensen Beeler4 COMMENTS

BRD Working on an Affordable Electric Scooter? brd redshift sm factory 635x425

I was just in the BRD Motorcycles office the other day, and managed to get a glimpse of a near-production version of the startup’s RedShift supermoto/motocross platform. A more refined version of the prototype I rode in December 2011, though fundamentally and visually a very similar machine, we here at Asphalt & Rubber are eagerly awaiting the release of these lites-class bikes.

Unfortunately for my brief tour, the BRD team took away my phone, and gave me only vague responses to my questions about the RedShift in exchange. I can’t fault them on either account — the San Franciscan company doesn’t mess about with the “spy photo” nonsense, and would rather comment on realities, rather than push marketing hype.

CEO Marc Fenigstein did say that the company would have some announcements very soon though, which I would presume to be about additional company funding, which in turn leads to more concrete delivery dates of production bikes. Of course, time will tell on that.

However, one of those announcements might have been leaked out in one of the company’s job postings though: a cheap, powerful, affordable electric scooter for 2015.

Why It’s a Big Deal that Zero Motorcycles Is Coming to an MSF Course Near You

06/21/2012 @ 2:07 pm, by Jensen Beeler29 COMMENTS

Why Its a Big Deal that Zero Motorcycles Is Coming to an MSF Course Near You 2012 zero xu 635x453

For as much harping as I do about Zero Motorcycles, here comes some news from the Scotts Valley company that even my cold heart can appreciate. For those who don’t know, the Motorcycle Safety Foundation (MSF) has very strict criteria for the motorcycles that its classes can use during the hands-on portion of their curriculum. The various restrictions include things like seat height, displacement, weight, power, and so forth. Additionally, the classes concern themselves with the cost of the bikes themselves, the cost of maintaining the machines, and the cost of the replacement parts, which invariably will be needed as new riders cut their teeth on two-wheeled transportation.

Getting the nod from the MSF that the Zero XU can be used for its rider courses, Zero Motorcycles’ urban commuter is the first electric motorcycle to be certified for use in the popular rider training program. Not only a boon to the California-based company, the news is a step-forward for the MSF, as the clutchless, gear-less, noiseless, and effortless motorcycle is the ideal platform for a new rider to learn how to safely ride a motorcycle. Best of all though, the news bodes well in training soon-to-be motorcyclists more effectively, as well as increasing the likelihood of attracting otherwise disinterested riders into the world of motorcycles.

Video: BRD Proves Electrics Can Hoon Too

02/13/2012 @ 5:46 am, by Jensen Beeler7 COMMENTS

Video: BRD Proves Electrics Can Hoon Too BRD RedShift SM stunt San Francisco Ryan Moore 635x444

BRD Motorcycles continues to make progress with the company’s first electric motorcycle: the BRD RedShift. Asphalt & Rubber thoroughly enjoyed our time on BRD RedShift SM prototype when I rode it around the Infineon karting track, which makes me confident that the San Franciscan company’s small legion of wait-listed buyers will be pleasantly surprised by the electric motorcycle’s pep when it becomes available later this year.

Producing now a quick video of the BRD RedShift SM hooning around San Francisco, it could be that the guys at BRD want to build a little buzz about the RedShift before the company goes to Indianapolis to woo potential dealerships at the Indy Dealer Expo. Or maybe, the over-aged children at BRD couldn’t help but have a little fun between their 25hr work days. Either way, stunt rider Ryan Moore finds a way to put his creative and electronically-powered stamp on all the fine neighborhoods of San Francisco.

Bonus points for the pan-around shot in front of the Broadway strip clubs guys…not that we’ve been there.

Video: Riding the BRD RedShift SM

12/09/2011 @ 12:12 pm, by Jensen Beeler4 COMMENTS

Video: Riding the BRD RedShift SM BRD RedShift SM test Infineon Scott Jones 131

During our chance to ride the BRD RedShift SM prototype, Wes Rowe was on-hand to document the event with photos and video. Sidelined by legal technicalities at Infineon Raceway (damn lawyers), Wes still managed to grab enough footage from outside the fenced-in perimeter of the karting track, and made this short promo video of the BRD RedShift SM. A day choked full of journalists, investors, racers, and extremely curious petrol heads, my time on the RedShift was short, but very intriguing.

Considering that BRD hopes to be delivering bikes to customers this time next year, the RedShift SM is already a very polished machine. Still true to its prototype name though, we had some technical issues during the test, but because electrics are powered by software, not mechanics, the team was able to clear the blue screen of death, and smooth out the lurching issue we encountered. What would have taken weeks in re-tooling and machining, was accomplished essentially overnight. Is the power of the electric drivetrain sinking in yet people?

Pay no attention to the no-talent internet hack at the 1:20 mark. No one really likes him.

Ride Review: BRD RedShift Supermoto Prototype

12/04/2011 @ 10:30 pm, by Jensen Beeler25 COMMENTS

Ride Review: BRD RedShift Supermoto Prototype BRD RedShift SM test Infineon Scott Jones 8

It is a rare opportunity when a journalist gets to swing a leg over a prototype motorcycle. Virtually assured by definition to have perceivable flaws, effectively all the companies in the motorcycle industry prefer to keep the public and media at arm’s length until they have massaged their work into something that is ready for primetime consumption. Testing the BRD RedShift SM electric supermoto at Infineon Raceway today, we could attribute our good fortune to the fact that BRD Motorcycles (faster-faster.com) does not subscribe to the motorcycle industry’s status quo.

Conversely, we could also just as easily say that the boys at BRD are easily crazy enough to let a couple moto-journalists test the only existing example of what nearly a million dollars in motorcycle technology builds you, and the fact that those journalists are online blogger internet nerd types, well that just proves BRD’s insanity, right?

That notion of craziness comes almost without question though, as you would have to be crazy to think that you can take on the major OEMs in their own backyard. You would have to be crazy to give up the security of your day job to start a new venture in the worst recession since the 1930′s, crazy to convert your successful existing business into a risky startup, crazy to spend your accumulated life savings so every dollar raised goes into the company’s shared vision.

There is something crazy about what is going on with a small motorcycle startup in the San Francisco Bay Area, and as I not-so-prudently signed my life away on the test ride disclaimer today, Asphalt & Rubber got to see what manifestations BRD’s farce had produced since we last saw the BRD RedShift SM in August of this year.

BRD RedShift Price & Specs – $14,995 (MX) / $15,495 (SM)

09/28/2011 @ 7:21 pm, by Jensen Beeler24 COMMENTS

BRD RedShift Price & Specs   $14,995 (MX) / $15,495 (SM) BRD RedShift SM electric motorcycle 635x463

After several months of testing and refining the BRD RedShift electric motorcycle, pricing and technical specifications from BRD Motorcycles has just graced our inbox. Wanting to make sure the BRD RedShift SM & RedShift MX lived up to the company’s hype, BRD has been reluctant to quote exact figures and prices until the San Francisco startup was confident it could back up those announcements with actual product performance. True to our prediction at the time of the BRD RedShift SM’s launch, the MX version will come with a $14,995 price tag, while the SM supermotard will tack on an extra $500 for a $15,495 MSRP.

Making 40 peak-horsepower, the BRD RedShift touts 250cc bike specs, especially with its 260/265 lbs (SM/MX) curb weight for street use (headlight and switchgear). In racing trim, both the SM & MX shed an additional 10 lbs. Because of the interest being generated in the police-style model (RedShift PD), BRD will make the model available with its more robust tail section, hard luggage, and more powerful electrical system for powering electrical components. These added components add an additional 35 lbs to the RedShift’s base weight, though the PD model is expected to be the company’s best selling model, as public and private fleet vehicles are increasingly pressured to include electrics into their vehicle pools.

Up-Close with the BRD RedShift SM Electric Supermotard

08/09/2011 @ 5:33 pm, by Jensen Beeler26 COMMENTS

Up Close with the BRD RedShift SM Electric Supermotard BRD RedShift SM factory 6 635x425

After launching its electric equivalent of a 250cc four-stroke supermotard, A&R spent a little quality time with the BRD RedShift SM at its future production facility in San Francisco. That’s right, not only is BRD hoping to tackle gas bikes head-on (we hear they only want to race in gas events), but the company, thanks to some clever design work, will be producing its electric motorcycles in the otherwise expensive SF/Bay Area. Instead of using a chassis architecture that would require hand or machine welds (the latter being far more expensive to setup for small production), BRD is using a combination of a casting and milling build process to create a motorcycle frame that is dependent more on machine operation, than worker labor. This means labor costs will be low, and production is limited only by how many milling machines the small startup can keep running at anyone one point in time.

Looking at the photos, you will have a hard time finding a weld on the RedShift’s frame, as the four pieces that make the main chassis are designed to be bolted together. Replacing what would normally be a single-cylinder thumper, BRD’s bright orange 5.2 kWh battery pack is exposed for aesthetics, and in conjunction with the powder blue and avalanche white bodywork, the overall livery hints at the Gulf Racing color scheme, without screaming it. At 40hp and tipping scales allegedly at the 250 lbs mark in its current form (we hear word it actually weighs less than 250 lbs at present), BRD thinks there’s more weight to be lost in the bike as the company refines the motorcycle for production.

The BRD RedShift SM is wearing prototype wheels from OZ Racing in these photos, which are made from forged aluminum, and reportedly are so light as to be practically buoyant. Overall the fit and finish of BRD’s pre-production model looks very nice, and as long as the SF company can keep that kind of build quality in its final product, it should be off to a strong start. Due to hit the streets before the KTM Freeride makes it stateside, it will be interesting to see if Zero can put out an offering next year to match the claimed performance specs from the RedShift. Similarly, it will be interesting to see if the Brammo Engage will make its debut with its six-speed gearbox by that time as well.

At a rumored $15,000 a pop, the price tag is hefty compared to gas equivalents, but that hasn’t kept orders from flooding BRD”s offices the morning after the RedShift’s launch last week in San Francisco. For those craving more photos of the BRD RedShift SM, we have 24 hi-res shots waiting for you after the jump.

BRD RedShift SM Breaks Cover with Gas Parity

08/03/2011 @ 5:00 pm, by Jensen Beeler15 COMMENTS

BRD RedShift SM Breaks Cover with Gas Parity BRD RedShift SM alley 635x423

We’ve been following the guys at BRD since the beginning of the year, and this scrappy San Francisco company has finally busted out of stealth mode with its first electric motorcycle line: the BRD RedShift. With a goal of meeting or exceeding parity with gasoline-powered two-wheelers, BRD’s first foray into the motorcycle industry is an interesting one, as the RedShift line brings true 250cc four-stroke power to the electric realm. Producing 40hp from the company’s proprietary water-cooled AC motor, the BRD RedShift SM produces more power than a Honda CRF250R while tipping scales at less than 250 lbs in supermoto trim (less than 240 lbs in MX-spec).

The RedShift line is BRD’s first line of motorcycle, and will feature three different purpose-built trims. The Supermoto (SM) model will be BRD’s on-road city bike, while the MX model will be the company’s enduro offering. BRD has also factored fleet sales heavily into its business plan, and will have a vehicle, designated as the RedShift PD, that will be available for government and private fleet usage. Point of sale and warranty work will stem from a standard dealer model, which will be aggressively built out over the coming months, and plays back into the company’s mantra that electric vehicles don’t need to be different from gas bikes, just better than them.