2016 Yamaha YZF-R1S – A Poor Man’s R1

All the conjecture can finally be put aside, as Yamaha has finally pulled back the curtain on its rumored third variant of the current YZF-R1 – we simply know it as the 2016 Yamaha YZF-R1S. As was rumored, the Yamaha YZF-R1S sits below what we used to call the “base model” R1, offering an even more affordable option for riders who couldn’t quite afford the current R1’s hefty $16,490 price tag. Yamaha made no qualms about saying that the current YZF-R1 was a track bike first, a street bike second. Now replacing some of the more exotic parts on the R1, the R1S keeps much of the R1’s track-oriented DNA, but offers it in a more paltry $14,990 price tag, on a bike that is directed at more price-conscious street riders.

Ducati 959 Panigale Spotted – Not Much Has Changed

Ducati was all the talk of last week, after its Ducati 959 Panigale and Ducati Hypermotard 739 were outed in filings with the California Air Resources Board. According to the CARB documents, the new “middleweight” Ducati sport bike is set to get a 955cc displacement increase, though we wondered what else would change. Now we have a pretty good answer, as “spy photos” of the production machine are floating around the internet now, which show that the 959 Panigale is very similar in shape to the 899 Panigale it replaces. Like the evolution from the 1199 Panigale to the 1299 Panigale, this year is mostly a model refresh, rather than a new design from the ground up. Aside from the larger displacement, it will be interesting to see what changes Ducati has made more subtly, with the electronics perhaps.

Honda Grom 50 Scramblers Are the Cutest Dirt Bikes Ever

The Honda Grom has been a huge success for Honda, with the unassuming pocket bike basically selling out in its inaugural year, and it is still selling strong to this day. With two Grom concepts debuting alongside two other concepts of the Honda Super Cub, it is easy to draw some parallels between the iconic Cub line, and its modern-day equivalent, the Grom. Pint-sized, lovable, and affordable…come on, you know you want one. If you don’t, well first off, we think you’re lying, secondly you should see what Honda is set to show off at the Tokyo Motor Show. Creating two concepts that take the Honda Grom off-road, Honda has turned the Grom into more of a scrambler, with a modern version as well as a more retro variant. New or old, you take your pick, but we like them both.

Honda Super Cub Concept Brings Modern Flare to a Classic

In addition to the Honda EV-Cub concept, which surely means that the venerable Super Cub scooter is set to get an electric variant, Honda has also sent us photos of the Honda Super Cub concept, which shows us a modern scooter design based off the iconic Cub model. The Honda Super Cub is the best selling motorcycle ever, and in the United States its known best as the poster child for the “You Meet the Nicest People on a Honda” campaign. It is a motorcycle that has transcended the motorcycle industry. Obviously Honda is taking a big risk by changing its most famous creation, but we think that this modernized Super Cub concept is a fitting successor to its namesake.

Honda EV-Cub Concept Debuts, Yet Again

We’re not really sure why Honda is debuting the EV-Cub concept again at the Tokyo Motor Show, but it is. Taking the iconic Honda Super Cub design, and adopting it to a new electric platform, Honda is making an obvious play with one of the “nicest” machines it ever created. Unlike Big Red, we won’t rehash the idea again, other than to say just build it already, Honda – electric scooters make a lot of sense, especially in dense urban environments. The Honda Super Cub is the best selling motorcycle of all time, and we’re sure the EV-Cub will continue that heritage.

Honda Neowing Concept – A Hybrid Leaning Trike

It seems that the Japanese are really exploring the idea of leaning multi-wheel concepts. First was the Yamaha Teseract, with its four wheels of leaning fury, which gave rise to the production of the Yamaha Tricity scooter, and the Yamaha 03GEN-f & Yamaha 03GEN-x concepts. Team Green has explored this space with the Kawasaki J Concept, Piaggio has its MP3 500 maxi-scooter (and supposedly has the lockdown on patents for this innovative design), and now Honda has its Neowing – a gas/electric hybrid leaning three-wheeler. Like its counterparts, this trike has two wheels in the front, with the rider in a motorcycle-styled sitting position. Adding to the motorcycle experience, the trike leans through turns. Huzah!

Suzuki GSX Concept Hints At…Something

Unlike the Honda “Light Weight Super Sports” concept, which gives a clear indication as to the cut of the Japanese manufacturer’s jib, the Suzuki GSX concept leaves a bit more to the imagination. We know that the Suzuki GSX-R line is woeful need of an update, and our best information pegs the Suzuki GSX-R1000 finally getting a refresh in mid-2016, as an early 2017 model. Other rumors suggest we’ll see something interesting from the Suzuki brand at the upcoming Tokyo Motor Show, and hopefully that doesn’t mean just this GSX concept. Maybe this is a nod that Suzuki had finally awoken from its slumber, and plans on refreshing some of its most iconic sport bikes.

Honda’s “Light Weight Super Sports” Concept Gives Hope for a Honda CBR250RR in the Near Future

When it comes to the small-displacement trend that we’ve seen from manufacturers, Honda’s offering is competent, but lacking when compared to what has come out from Kawasaki, KTM, and Yamaha. If the Honda’s “Light Weight Super Sports” concept (super high-resolution photo above), which will debut at the Tokyo Motor Show, is any indication though, the Japanese manufacturer is about to blow the competition out of the water with what will likely be the Honda CBR250RR. The concept shown has a different chassis from the Honda CBR250R and Honda CBR300R, which bode well for the machine being substantially different from what is on the market now from Honda.

The Suter MMX 500 is the Ultimate Two-Stroke Track Bike

The veil has finally been removed for the relaunching of Suter’s two-stroke grand prix track bike, now named the Suter MMX 500. As expected, the machine gets a modest makeover visually, and appears to remain largely unchanged mechanically. Officially making 195hp at 13,000 rpm, the Suter MMX 500 weighs a paltry 280 pounds (127kg). For that kind of power-to-weight ratio, you are going to have to spend some serious coin, 120,000 CHF ($123,360 in today’s money). Only 99 examples of this machine will be built – all to customer-spec, of course. That price tag gets you a 576cc two-stroke V4 engine, that has a 56 x 58.5mm bore and stroke, double counter-rotating crankshafts, and electronic fuel injection. Suter says that power plant is good to get the MMX 500 up to a true 195 mph (310 km/h).

New 937cc Ducati Hypermotard 939 Outed for 2016

In addition to the 2016 Ducati 959 Panigale, Ducati is set to update the Hypermotard line, according to documents filed with the California Air Resources Board. The filing shows three new Hypers: the base model Hypermotard, the up-spec Hypermotard SP, and the touring-oriented Hyperstrada. Unfortunately the CARB filings don’t tell us too much about the machines, other than their emissions are lower (thanks to Euro 4 compliance), and that all three street bikes will use a 937cc engine and a six-speed gearbox. These Hypers surely represent three of Ducati’s upcoming nine models set to be released at the 2016 EICMA show, and we have to say that we are looking forward to seeing what the Italian marque has done with what is surely our favorite motorcycle on the market.

Harley-Davidson Gains 10% on the Interbrand 100

03/18/2013 @ 3:40 pm, by Jensen Beeler3 COMMENTS


Something we missed when it was published, Harley-Davidson has remained on the 2012 Interbrand 100, and even made a 10% gain in value according to Interbrand’s brand valuation. The 76th most valuable brand worldwide in 2009, Harley-Davidson fell to 98th on the list in 2010, and threatened to fall off this list in 2011 when it was ranked as the 100th most valuable brand.

For 2012 however, Harley-Davidson’s brand value seems to mimic its unit sales, finding its rock-bottom value and then making some gains with the slowly recovering economy. After getting a 10% boost in brand value over its 2011 figure, Harley-Davidson ranks 96th amongst the world’s most valuable brands — a far cry from its position several years ago, but a step in the right direction for the venerable motorcycle brand.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Every year Interbrand releases a list of the Top 100 global brands — ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Harley-Davidson Brand Drops 24% in Value – Threatens to Fall Off The Interbrand 100

09/19/2010 @ 4:19 pm, by Jensen Beeler26 COMMENTS

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.