Fresh from the Ducati 1199 Panigale international press launch at the Yas Marina Circuit in Abu Dhabi, our friends from OmniMoto.it have been kind enough to share their experience on Ducati’s newest flagship model, since Asphalt & Rubber wasn’t one of the American publications invited to test Borgo Panigale’s latest creation. Our Italian brother in arms, OmniMoto‘s Lorenzo Gargiulo shares his initiation to the 1199, while riding around one the world’s most expensive race circuits…the lucky bastard. With much thanks to him, enjoy Lorenzo’s review and continue to countdown the months until A&R will get its own chance to flog the Ducati 1199 Panigale in a similar manner.
The International press launch of the Ducati 1199 Panigale is underway in Abu Dhabi this week, with initial reports on Ducati’s flagship superbike being very positive. A track usually reserved for cars, not bikes, the Yas Marina Circuit is really something to behold. Situated on a man-made island off the Abu Dhabi coast, the Middle-Eastern track cost a cool $1.32 billion to construct back in 2009, and holds the distinction for being one of Formula One’s night races. While we wait for the Panigale to come across the Atlantic Ocean, Ducati has put together this video of Troy Bayliss taking a lap around the 21 turns of the Yas Marina Circuit. It’s an oddly edited video, but should bring grins to the Ducatisti in your life.
With nothing coming to fruition on the Mercedes deal, Ducati again made waves in August when it was reported that the company was interested in making a private stock offering in 2012. Today’s news of course is the logical extension of that announcement, as it is both 2012 and Investindustrial is rumored to be in talks with several possible private buyers for Ducati. While none of this news should surprise anyone, what is of note is the price tag being attached to Ducati is €1 billion.
It seems a bit silly to be talking about the 2014 model year when we are only into our second month of 2012. However, such is the case today because a certain Max Biaggi let it slip during the Aprilia Racing Team’s World Superbike presentation that 2012 would be the penultimate season for the Aprilia RSV4 Factory APRC. Adding that Aprilia would not be developing its race bike for the 2013 season, the signs would seemingly indicate that a new liter bike model from the Italian manufacturer is on the horizon for 2014.
The Bottpower BOTT XR-1: A racier and more custom version of the Harley-Davidson XR1200X (The BOTT XR-1 is actually based off a Buell motor), Bottpower has done such a good job making the Buell look Alana Blanchard hot that the Voltron generation will forget all about the reasons their didn’t like the Bar & Shield brand in the first place, and instantly liquidate their pre-IPO Facebook stock in order to make room for Bottpower’s work in their marina-view apartments. Needless to say, I like what’s going on here.
Aprilia was in Milan today, unveiling its 2012 World Superbike team with Max Biaggi and Eugene Laverty. For this season, Aprilia Racing is outfitting its RSV4 race bikes with the company’s classic black & red livery, a break from the white Alitalia paint scheme from last year. Unable to defend his #1 plate, the 40-year-old Max Biaggi will return to racing with his “3″ on the front of his RSV4. Eager to regain World Superbike’s top position, Biaggi’s toughest competition could come from his own teammate. His second season in World Superbike, Laverty has shown a great deal of promise already on the Aprilia. Keep your eye on the Irishman for some podiums in 2012.
The oldest racing organization in the country dedicated soley to motorcycle road racing, the AFM is a Northern Californian non-profit racing organization that has helped hone the skills of riders like Eddie Lawson, Wayne Rainey, Kenny Roberts, and Steve Rapp — not mention a weekend warrior or two. Each year the racing league comes together for a banquet, and lately the tradition has been to include a highlight film of the year’s racing. I’m not sure what films in the past have been like, but if the latest AFM banquet video doesn’t give you goosebumps, you might want to check your pulse. Bonus points for the including the Versus “Second Place” monologue — it’s very apropos.
Grab some popcorn, because this video from Ducati North America is over 14 minutes long. Telling the story of Ducati at the 2011 Pikes Peak International Hill Climb (PPIHC), DNA has put together a great video that really captures how special the racing is at Pikes Peak, and how gorgeous the scenery is of the Colorado Mountains. With Santa Barbara Ducati’s Carlin Dunne winning the overall motorcycle category on his dealership’s Multistrada 1200 demo model, Alexander Smith from the Spider Grips Ducati Team made it a double podium for Ducati in the 1205cc class. If you’re new to racing at Pikes Peak, or wanted a quick re-cap of last year’s race, Ducati’s video pretty accurately sums up racing on the mountain and the anxiety around last year’s race.
Ducati has announced its factory team for the 2012 Pikes Peak International Hill Climb (PPIHC), and the Italian company has secured the services of last-year’s winner and Rookie of the Year Carlin Dunne as well as six-time PPIHC winner Greg Tracy. Ducati has also partnered with the Spider Grips team, who will help prepare the teams Ducati Multistrada 1200 for the “Race to the Clouds” on July 8th. For 2012, the Pikes Peak International Hill Climb will be fully-paved to the top of the mountain, which will surely see the speeds of competitors increase, and lap times drop on the 12.42 mile long course that ends at 14,110 feet.
I was flipping through some photos from the 2011 EICMA show, and found these shots of the Ducati 1199 Panigale’s Superquadro engine. Unfortunately at the show, Ducati had its 1199cc v-twin motor behind a Lexan case, which created a bit of a glare, reflections, and of course had smudges from the touchy-feely Italian crowd. But still, the photos give a good idea of what’s going on in Ducati’s most-advanced production engine to date, and are better than just looking at the CAD renders. If you look at the shots very closely, you can almost see where the 195hp and 98 lbs•ft of torque is lurking inside.
just barely!
I would have imagined that apple would have been at least top 2.
Apple might be the most valuable public company, but a lot of their value is still product driven. When you start looking at the top companies on this list, it’s interesting to note that most of them are in commoditized industries.
SAP before Nike is alittle bit of a surprise, also would have thought HD would have placed higher
Never thought that I would see the day that Hyundai had more brand value than Harley Davidson.
Hope I don’t die laughing.
MikeD: Easy to see, why. The one company builds high quality affordable vehicles, the other mostly outdated motorbikes. Heck, it would need an insane world for HD to rate higher (…well, more insane than it is).
Let me guess, this was done by a bunch of consultants. No skin in the game.
You know who I DON”T see on the list…Ducati, Triumph, Suzuki, Yamaha, Kawasaki, Yamaha, Victory…hmmmmm.
HD still holds far to much value in the minds of americans. It shows that there are far too many sheep in our country that are fine with horribly overpaying for cheap crap that is marketed as being made in america.
Of course the highest ranking motorcycle company on the list is BMW. Sure, they make a few cars as well, but I’m pretty sure their brand image is mostly defined by the great bikes they make!!
Well, Dumb People, H-D is sold out in Germany, a few other European countries and China as well.
Harley did an incredible job pulling itself out of the bog (and certain death) after the AMF fiasco and has to be one of the greatest marketing, brand recognition and comeback success stories of all time. So I will give credit where credit is due. You have no idea how hard it is for me to say that……..