KTM RC4 Concept by Luca Bar Design

A single-cylinder hooligan-maker, the KTM 690 Duke is 330 lbs (curbside without fuel) and 67hp of two-wheeled fun, and we hope that the Austrians bring the KTM 690 Duke R our way as well. While we are on the topic of things missing from KTM’s American line-up, a decent supersport is painfully obvious, yet we can’t see the folks at KTM following the paths of other brands. That’s where our friend Luca Bar comes to mind with his latest concept: the KTM RC4. Using the KTM 690 Duke platform and its LC4 engine, Bar has designed a super-single full-fairing sport bike that takes the Austrian company’s “Ready to Race” DNA and applies it to an idea that is not all that disimilar to the Ducati Supermono.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Is Yamaha Using A Seamless Gearbox? The Data Says No

That Yamaha is working on a seamless gearbox is no secret, with Yamaha’s test riders currently racking up the kilometers around tracks in Japan. Recently, however, Spanish magazine SoloMoto published an article suggesting that Yamaha has already been using its new seamless gearbox since the beginning of the season. My own enquiries to check whether Yamaha was using a seamless gearbox or not always received the same answer: no, Yamaha is not using the seamless gearbox. To test this denial, I went out to the side of the track on Friday morning at Jerez to record the bikes as they went by.

OCC Coming Back to TV? — Universe Collapses in on Self

After a very public father/son break-up between Paul Teutul Sr. and Paul Teutul Jr., a steroid-ring scandal involving Paul Sr., and finally a bankruptcy proceeding, it appears that Orange County Choppers is the impossible to kill multi-headed hydra of doom that we all knew it was, as the custom chopper shop is once again headed to the small screen and recruiting some talent, on and off the show. Looking for “someone who will work alongside Paul Senior, running the shop and helping build some of the best custom motorcycles in the world,” OCC says it will be back on television with a new show later this month. Please for the love of god, will someone give this man the attention he craves so dearly??! Or, just shoot us in the face.

Alstare Superbike Concept by Team Alstare

We love us some concept bikes here at Asphalt & Rubber, and we have featured more than a few pieces of stunning design and imagination on our pages. Though, we can’t remember the last time one of these works of art were brought to us by a legitimate racing team, but that is what we have here with the Team Alstare Superbike Concept. A nod to the former Suzuki team’s return to the World Superbike Championship as the Ducati factory squad with Carlos Checa and Ayrton Badovini, Alstare has enlisted the help of designer Serge Rusak of Rusak Kreaktive Designworks to ink the shape of its futuristic Superbike concept, while Tryptik Studios handled the 3D modeling prowess.

Transcript: The Gay Question at Jerez

If you didn’t watch Thursday’s pre-event press conference for MotoGP at Jerez, it is worth a viewing right to the end (assuming you have a MotoGP.com account). Building off the news about the NBA’s Jason Collins coming out as gay in a self-written feature in Sport Illustrated, my good colleague David Emmett had the courage to inquire about the culture and acceptance of the MotoGP paddock for homosexual riders. For the sake of accuracy, after the jump is a full transcript of David’s question, as put to riders Cal Crutchlow, Jorge Lorenzo, Marc Marquez, Andrea Dovizioso, Stefan Bradl, and Scott Redding, as well as those riders’ responses to David’s inquiry.

2014 Suzuki GSV-R Spotted Again

News that Suzuki plans on returning to the MotoGP Championship in 2014 should be old information for dedicated Asphalt & Rubber readers, and the Japanese company’s inline-four race bike was already spotted doing test laps last year by the eager eyes at Cycle World. Well the American print-mag has another set of eyebrow-raising high-quality photos of the 2014 Suzuki GSV-R to mull over from the Motegi race track, along with some technical insights provided by the venerable Kevin Cameron.

BMW F800GS Adventure – Germany’s Middleweight ADV

A surprise addition to BMW Motorrad’s 2013 model line-up, zie Germans have announced a new middleweight adventure-tourer, the 2013 BMW F800GS Adventure. Like its larger predecessor, the BMW F800GS Adventure is a more travel-ready and off-road capable build of the recently updated BMW F800GS motorcycle. Featuring a larger windscreen, panniers, and a bigger fuel tank capacity (2.1 gallons larger, for a total of 6.3 gallons of fuel), the BMW F800GS Adventure keeps the same 85 hp, liquid-cooled, 798cc, parallel-twin engine found on the F800GS, as well as the same chassis configuration. Pricing in the US will be $13,550 for the base model BWM F800GS Adventure.

Kevin Schwantz Returns to Motorcycle Racing – Enters the Suzuka 8-Hours with Team Kagayama

Former 500cc World Champion Kevin Schwantz has certainly been in the news a bit these past few months, mostly for his involvement and falling out with the Circuit of the Americas and the Americas GP, but also more recently for his comments regarding Dani Pedrosa — we also sat down with Mr. Schwantz in Austin, and the Texan gave us some sobering insight into the future of American road racing. As if all that wasn’t enough, Schwantz is making a return to two-wheeled racing, and has entered the prestigious Suzuka 8-Hours endurance race with Team Kagayama racing alongside Noriyuki Haga and team owner Yukio Kagayama.

Öhlins Releases a Semi-Active Suspension Upgrade for the Ducati Multistrada 1200 S – But, What’s Next?

An interesting development on the aftermarket side of things has graced our desks, as Öhlins has released a “suspension control unit” (SCU) that upgrades the electronically adjustable suspension on the Ducati Multistrada 1200 S so that it becomes a semi-active suspension system. Whhhaaaat??! So, if you’re the proud owner of a pre-2013 Ducati Multistrada 1200 S, and you think that your electronically controlled Öhlins suspension is no longer boss, now that Ducati has released its Sachs-powered “Skyhook” semi-active suspension pieces on its new batch of Multistrada sport-tourers, there is a remedy for your motolust.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands – ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

On the cusp of falling out of the Top 100 global brands entirely, Harley-Davidson’s position on the Interbrand 100 is truly in jeopardy now, as the Milwaukee company finds itself ranked as the 100th most valuable brand worldwide. While certainly it is an honor for the Bar & Shield to even be mentioned on this list (Harley-Davidson is with some very good company on the Interbrand 100, and of note: Ferrari is ranked 99th), yet its continued downward trend has to be a worrying thought for investors and executives alike.

For a lifestyle company that also happens to sell motorcycles, Harley-Davidson’s core asset essentially is the H-D brand itself. Any change to the brand’s prestige or position, whether it be up or down, should be closely monitored. And while Interbrand says its dollar-value estimation of Harley Davidson’s brand has gone up 7%, we’re certain the bean-counters in Milwaukee have a firmer grasp on that real world dollar amount. Is it more important for Harley-Davidson’s actual brand value to be stronger? Or is it more important for its perception as a brand magnate to continue on? There’s something to chew on in the comments. The Top 100 brands of 2011 are listed below.

Harley Davidson Makes the Interbrand 100 for Another Year 2011 Interbrand 100 top brands

Source: Interbrand via Cyril Huse Blog

Comment:

  1. max says:

    just barely!

    I would have imagined that apple would have been at least top 2.

  2. Apple might be the most valuable public company, but a lot of their value is still product driven. When you start looking at the top companies on this list, it’s interesting to note that most of them are in commoditized industries.

  3. 76 says:

    SAP before Nike is alittle bit of a surprise, also would have thought HD would have placed higher

  4. Mike D says:

    Never thought that I would see the day that Hyundai had more brand value than Harley Davidson.

    Hope I don’t die laughing.

  5. para says:

    MikeD: Easy to see, why. The one company builds high quality affordable vehicles, the other mostly outdated motorbikes. Heck, it would need an insane world for HD to rate higher (…well, more insane than it is).

  6. Let me guess, this was done by a bunch of consultants. No skin in the game.

  7. 305ed says:

    You know who I DON”T see on the list…Ducati, Triumph, Suzuki, Yamaha, Kawasaki, Yamaha, Victory…hmmmmm.

  8. Dumb people says:

    HD still holds far to much value in the minds of americans. It shows that there are far too many sheep in our country that are fine with horribly overpaying for cheap crap that is marketed as being made in america.

  9. Backmarker1 says:

    Of course the highest ranking motorcycle company on the list is BMW. Sure, they make a few cars as well, but I’m pretty sure their brand image is mostly defined by the great bikes they make!!

  10. Well, Dumb People, H-D is sold out in Germany, a few other European countries and China as well.

  11. Steve Lang says:

    Harley did an incredible job pulling itself out of the bog (and certain death) after the AMF fiasco and has to be one of the greatest marketing, brand recognition and comeback success stories of all time. So I will give credit where credit is due. You have no idea how hard it is for me to say that……..