Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

Ducati Reaches New Workforce Agreement with Factory Unions – Reduced Hours, Higher Wages

10/14/2014 @ 11:59 am, by Jensen Beeler6 COMMENTS

ducati-production-line

Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines.

The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday.

The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

2015 Ducati Monster 821 Mega Gallery

06/24/2014 @ 10:16 am, by Jensen Beeler7 COMMENTS

2015-Ducati-Monster-821-79

Ducati is hosting its press launch of the 2015 Ducati Monster 821 in Bologna right now, which means that the Italian motorcycle company also just released a ton of high-resoltuion photos of its new water-cooled baby Monster on the interwebs.

Visually very similar to the Monster 1200, the Monster 821 distinguishes itself with lower-spec components, and more noticeably with a double-sided swingarm.

Featuring the same 821cc Testastretta 11° engine (112hp and 65.9 lbs•ft) that is found on the Ducati Hypermotard and Ducati Hyperstrada, the Monster 821 tips the scales at 395.7 lbs (dry) – just 5 lbs less than its 1,200cc counterpart. Other features include traction control, ABS brakes, and a ride-by-wire throttle.

Expect to see the 2015 Ducati Monster 821 in  a Ducati dealership near you next month. Pricing is set at $11,495 for the in red and white models, while the “Dark” is priced at $10,995.

Ducati Museum Goes Virtual with Google Maps

02/19/2014 @ 1:59 pm, by Bryan Delohery2 COMMENTS

ducati-museum-google-streetview

For those Ducati owners who have been pining to visit the world famous Ducati museum in Bologna, but cannot cover the cost or justify the trip, you are in luck. The doors at Via Antonio Cavalieri Ducati have opened to Google Maps to allow you to take the tour without getting up from your computer.

The 9,150 sq ft museum in Borgo Panigale already hosts 40,000 visitors a year and with the virtual tour, Ducati hopes to attract hundreds of thousands more.

Moto Morini Tries New Payment Scheme – Pay for Only Half of the Bike, Get It for 18 Months

05/20/2013 @ 6:01 am, by Jensen Beeler6 COMMENTS

Moto-Morini-Scrambler-lease

It is no secret that the financial collapse of a few years had devastating effects on the motorcycle industry as a whole, and few markets have been hit worse than the Italian motorcycle market. Coming through a painful bankruptcy process, and re-emerging into a still devastated Italian economy, Moto Morini has perhaps had the worst luck of the Italian brands in dealing with this economic chaos.

Needing to sell bikes, and operating really only in its home market, Moto Morini is getting creative with putting Bologna’s other brand into the garages of motorcyclists. With necessity being the mother of all invention, Moto Morini has a clever scheme to help cash-strapped Europeans get a new ride: pay for only half of the motorbike.

Moar Photos of the Pierobon X60R

12/17/2012 @ 1:49 pm, by Jensen Beeler8 COMMENTS

Last year, our Christmas was ruined with the sighting of the Pierobon X60R sport bike. A small Italian company based in Bologna, for those who aren’t in the know, Pierobon has ties to some big projects in MotoGP & WSBK.

Known for their trellis chassis designs, the Pierobon X60R is the company’s two-wheeled flagship (be sure to checkout the Pierobon F042 street bike). We lusted after the X60R last year, you wanted one under your Christmas tree, and we all had to learn how to live our lives with disappointment afterwards.

Discontent to call things done, Pierobon has revised the X60R over the past year, with the most noticeable change being the Ducati Monster 1100 EVO air-cooled v-twin lump. Putting a little bit more pep in the bike’s step, Pierobon has also revised the chassis, namely the X60R’s swingarm.

Derived from the company’s GP designs, the chain-side of the swingarm has been fully enclosed, presumably for increased rigidity. Pierobon has also increased the size of the oil-cooler radiator to help with heat transfer on the more powerful motor.

MotoGP: Magneti Marelli Offering Free Electronics in 2013

09/26/2012 @ 8:35 am, by David Emmett8 COMMENTS

MotoGP has taken its first step towards the formal introduction of a standard ECU. Today, Dorna announced that they have reached agreement with Magneti Marelli to supply an electronics system to MotoGP teams for the next four years, starting from the 2013 season. To support the electronics system, Magneti Marelli will set up a MotoGP R&D center at their base in Bologna, Italy.

The system to be supplied is complete, and highly sophisticated. The system will comprise an ECU, a complete sensor package, data logger and all of the various wires and switches to make the system. The ECU on offer is described as being Magneti Marelli’s “highest technological option”. More importantly, the Italian electronics firm will supply full support for the ECU, both on and off the track, helping teams develop and set up the system. The system will be supplied free of charge to any team that requests it.

The system on offer will be supplied on a voluntary basis for 2013, with the teams free to continue to develop and use their own systems should they so choose. To allow teams to compete with the teams electing to use proprietary systems, the Magneti Marelli system supplied to the teams will be fully functional for the 2013 season. The Magneti Marelli system is the de facto standard in the paddock, with both Yamaha and Ducati already using a very similar system on their factory prototypes.

Moto Morini Going Back into Production January 2012

12/01/2011 @ 4:20 pm, by Jensen Beeler13 COMMENTS

The Moto Morini emblem may be an eagle, but today it might be more fitting if the Bologna-based company used a phoenix instead. Coming out of the ashes of bankruptcy, Moto Morini was auctioned off for €1.96 million earlier this year. Now the company says it will be going back into production in the new year, almost a year after its purchase. Initially offering the 9 ½, Corsaro 1200, Granpasso, and the Scrambler models, Moto Morini says it is poised to release a fifth new model in the spring of 2012.

Pierobon X60R – Your Xmas Wish List Just Got Longer

11/30/2011 @ 4:19 pm, by Jensen Beeler9 COMMENTS

One of the nice things about actually going to motorcycle events, instead of phoning it in like many publications seem to do these days, is that you get to see all the treasure trove items that didn’t find their way onto some press release mill for mass consumption.

Such is the case of the Pierobon X60R, a custom sportbike that will surely cause some revisions to your Christmas wish list to Santa. We’ve featured Pierobon’s work before, with the Bologna company’s Pierobon F042 causing quite a stir earlier this year.

Like the F042, the Pierobon X60R features an air-cooled Ducati v-twin power plant, and the tuning firm’s own proprietary chassis design. There are plenty of performance parts and carbon fiber to drool over, and the design strikes as one that would have occurred had Ducati made a true air-cooled sportbike.

With Pierbon’s extensive experience in the racing scene, we can imagine how much fun an X60R would be on the track, we’ll just have to wait and see if a street model also makes a debut. If you’re a Ducatista and want to stand out from the cappuccino crowd, there are some photos after the jump that might interest you.

I’m Ducati Superbike 1199 Superquadrata, Bitch.

08/05/2011 @ 5:35 pm, by Jensen Beeler4 COMMENTS

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.