It is no secret that the financial collapse of a few years had devastating effects on the motorcycle industry as a whole, and few markets have been hit worse than the Italian motorcycle market. Coming through a painful bankruptcy process, and re-emerging into a still devastated Italian economy, Moto Morini has perhaps had the worst luck of the Italian brands in dealing with this economic chaos.

Needing to sell bikes, and operating really only in its home market, Moto Morini is getting creative with putting Bologna’s other brand into the garages of motorcyclists. With necessity being the mother of all invention, Moto Morini has a clever scheme to help cash-strapped Europeans get a new ride: pay for only half of the motorbike.

Last year, our Christmas was ruined with the sighting of the Pierobon X60R sport bike. A small Italian company based in Bologna, for those who aren’t in the know, Pierobon has ties to some big projects in MotoGP & WSBK.

Known for their trellis chassis designs, the Pierobon X60R is the company’s two-wheeled flagship (be sure to checkout the Pierobon F042 street bike). We lusted after the X60R last year, you wanted one under your Christmas tree, and we all had to learn how to live our lives with disappointment afterwards.

Discontent to call things done, Pierobon has revised the X60R over the past year, with the most noticeable change being the Ducati Monster 1100 EVO air-cooled v-twin lump. Putting a little bit more pep in the bike’s step, Pierobon has also revised the chassis, namely the X60R’s swingarm.

Derived from the company’s GP designs, the chain-side of the swingarm has been fully enclosed, presumably for increased rigidity. Pierobon has also increased the size of the oil-cooler radiator to help with heat transfer on the more powerful motor.

MotoGP has taken its first step towards the formal introduction of a standard ECU. Today, Dorna announced that they have reached agreement with Magneti Marelli to supply an electronics system to MotoGP teams for the next four years, starting from the 2013 season. To support the electronics system, Magneti Marelli will set up a MotoGP R&D center at their base in Bologna, Italy.

The system to be supplied is complete, and highly sophisticated. The system will comprise an ECU, a complete sensor package, data logger and all of the various wires and switches to make the system. The ECU on offer is described as being Magneti Marelli’s “highest technological option”. More importantly, the Italian electronics firm will supply full support for the ECU, both on and off the track, helping teams develop and set up the system. The system will be supplied free of charge to any team that requests it.

The system on offer will be supplied on a voluntary basis for 2013, with the teams free to continue to develop and use their own systems should they so choose. To allow teams to compete with the teams electing to use proprietary systems, the Magneti Marelli system supplied to the teams will be fully functional for the 2013 season. The Magneti Marelli system is the de facto standard in the paddock, with both Yamaha and Ducati already using a very similar system on their factory prototypes.

The Moto Morini emblem may be an eagle, but today it might be more fitting if the Bologna-based company used a phoenix instead. Coming out of the ashes of bankruptcy, Moto Morini was auctioned off for €1.96 million earlier this year. Now the company says it will be going back into production in the new year, almost a year after its purchase. Initially offering the 9 ½, Corsaro 1200, Granpasso, and the Scrambler models, Moto Morini says it is poised to release a fifth new model in the spring of 2012.

One of the nice things about actually going to motorcycle events, instead of phoning it in like many publications seem to do these days, is that you get to see all the treasure trove items that didn’t find their way onto some press release mill for mass consumption. Such is the case of the Pierobon X60R, a custom sportbike that will surely cause some revisions to your Christmas wish list to Santa. We’ve featured Pierobon’s work before, with the Bologna company’s Pierobon F042 causing quite a stir earlier this year.

Like the F042, the Pierobon X60R features an air-cooled Ducati v-twin power plant, and the tuning firm’s own proprietary chassis design. There are plenty of performance parts and carbon fiber to drool over, and the design strikes as one that would have occurred had Ducati made a true air-cooled sportbike. With Pierbon’s extensive experience in the racing scene, we can imagine how much fun an X60R would be on the track, we’ll just have to wait and see if a street model also makes a debut. If you’re a Ducatista and want to stand out from the cappuccino crowd, there are some photos after the jump that might interest you.

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

If Moto Morini was a household dog, someone would have taken it out to the backwoods and put the damn thing down already. Yet, Administrators in charge of handling the bankrupt company’s assets are gearing up for yet another attempt to auction the brand, building, anything in order to get some euros back for Moto Morini’s creditors. Set to take place on July 19th, the auction aims to sell the company and its premises for €4.65 million (down from €5.5 million), but will strike a deal on the assets for a cool €1.95 million (also down from €2.6 million). Will this make a difference? Probably not.

Zero. Nada. None. That’s the number of offers made on Moto Morni and its facilities during today’s bankruptcy auction proceedings. The beleaguered Italian motorcycle manufacturer has had a rough time of things, since its closure hit the newswires back in December 2009. Several suitors have come to the company’s door, trying to woo it into acquisition. First it was Paolo Berlusconi, who came close to finalizing a purchase of Moto Morini, before the unionized labor put the kibosh on the transaction, and Berlusconi walked from the business deal.

Perhaps unsurprisingly was the failure of any offer from Thomas Bleiner to materialize, despite the Austrain businessman’s great lengths to publicize his intentions of purchasing Moto Morini. Bleiner’s plan involved supplementing the motorcycle company’s income with a bank of solar panels, made by Bleiner’s other venture, that would be affixed to the Bologna factory’s rooftop. As was thought at the time, this announcement appears to be just a move to drum up some publicity for the photovoltic enterprise, and not a serious interest in Moto Morini.

As Moto Morini marches closer to its April 13th auction date, a new potential buyer has come out of the woodwork for the troubled Italian company. Thomas Bleiner, an Austrian entrepreneur, has his eyes set on the Moto Morini facility with an interesting idea or two up his sleeve.

The proposal for the purchase is expected to be an interesting one, as Bleiner and his partner Gianni Farneda plan on making the dollar and cents of the deal work by installing a 1.1 megawatt photoelectric power system on the roof of the Bologna facility. Bleiner and Farneda have been heavily involved in the solar industry, developing a new photoelectric paint that uses nano technology.

Bleiner and his group believe they could have the factory up and running as early as June with at least eight employees returning to work. With the Granferro and Corsair lines seemingly to be ready to roll, Bleiner says the company could even make a November EICMA appearance. If this sounds a bit too good to be true, then perhaps it is, as Bleiner and his partners have yet to actually submit a bid to Moto Morini’s receiver, despite making the rounds to the Italian magazines and newspapers about their intent to purchase the brand.