Remember when Mr. Wizard explained Newton’s First Law of Motion by setting a table and whipping the tablecloth out from underneath all the cups, plates, and utensils? We won’t spoil the outcome for you, but here’s a hint: that Newton fellow was onto something. Applying some physics of the their own, BMW has a video which takes the tablecloth trick to its next logical motorcycling related progression. Check it out after the jump.
You may remember that six month’s ago we published a rumor that AMA Pro Racing was considering the idea of adding a Harley-Davidson XR1200 spec racing class. Today, that rumor became reality as AMA Pro Racing announced at the Daytona Bike Week that it would be adding the AMA Pro Vance & Hines XR1200 Series to its calendar. The painful press release and our colorful commentary after the jump.
Usually when you see a video of lovely lady standing next to a motorcycle at an FIM sanctioned event, she’s holding an umbrella. Well the FIM is hoping to change that perception a bit, and is serving up this video with its resident ladies of motorcycling talking about what they do best. Featuring Leslie Porterfield (FIM World LSR Holder), Livia Lancelot (FIM Women’s Motocross World Champion) and Laia Sanz (FIM Women’s Trial World Champion), the video is a part of the new FIM campaign called “Women Ride” that hopes to encourage more femme fatal in our two-wheeled sport.
When was the last time you saw someone seriously rethink how a motorcycle seat functions and operates? To our knowledge this design from Brit Brothers is the first real attempt to rethink what our butts have known all along. With its eye catching design, and roller-style seat, Brit Bros says their seat has numerous benefits over your standard foam wrapped in vinyl garden variety seat, including the ability to help tame a high-side crash.
Nicolas Petit, a 25 year old Frenchman who lives just outside of Paris, is a motorcycle mechanic by day, and motorcycle sketcher by night. With already an impressive resume of motorcycle design sketches and renders to his name, we think Nicolas can add one more stunning example to the list: the Ducati Desmosedici RR Trike concept. We’re not huge fans of trikes here at A&R, but when you base your concept off one of the most powerful streetbikes ever created, it certainly catches our attention.
By now you’ve surely read about MotoCzysz’s new eDD and it’s “suitcase” chassis design. Recently Asphalt & Rubber got a chance to take a peak into the Portland, Oregon based company’s service bay and take a closer look at the 2009 E1pc D1g1tal Superbike, with a specific interest in its quick-release swappable batteries and unique chassis design. We’ll be covering these innovations in a two-part series, starting today with a never before seen look at the MotoCzysz battery packs. More and photos from Peter Lombardi Kustom Photography after the jump.
Ever wonder what great action footage of the 2010 Ducati Multistrada 1200 would be like if you set it to the music commonly found in a piano bar? Well never fear, Ducati has the answer for you. Watch the Multistrada 1200 take on four different riding situations without missing a beat. Beat! Get it! Uggh…we don’t get paid enough for this. Video after the jump.
Today MotoCzysz is announcing its Electric D1g1tal Dr1ve (eDD), better known to us as “the suitcase”, which is essentially the housing for the E1pc’s proprietary controller, motor, and batteries. MotoCzysz will be using the eDD on their 2010 E1pc D1g1tal Superbike, and intends on letting other teams use the suitcase as well, helping fill the grid at electric motorcycle races.
This announcement is important on a variety of levels, and most electric motorcycling enthusiasts will be interested to get their first glimpse at technology beind Michael Czysz’s 2010 E1pc D1g1tal Superbike, which will for sure be at the TT Zero race at the Isle of Man this year. The suitcase contains MotoCzysz proprietary battery, motor, and controller designs, which are setting the bar higher in electric motorcycle racing.
Erik Buell Racing has just updated its website, and releasd the first real clear shot of what the EBR 1190RR will look like it in its racing form. With 185hp being made at the rear-wheel (according to the optimistic DynoJet dynamometer), the EBR 1190RR sits at the top of the Buell totem poll.
Based off the 1125R chassis, the 1190RR is virtually anorexic, dropping 30lbs off the AMA Daytona Superbike racing machine, while still bumping up displacement by 65cc’s. With 93lb•ft of torque on hand at 9,500 RPM, the EBR 1190RR is sure to sling your eye balls into the back of your head…if you can find a racing series to race it in.
“Greed, for lack of a better word…is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms: greed for life, for money, for love, knowledge, has marked the upward surge of mankind. And greed, you mark my words, will not only save motorcycling, but that other malfunctioning corporation called the USA.”
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
Italian designer Oberdan Bezzi is at it again with hit imagination and design tools in hand. Taking the iconic Italian brand of Benelli, Bezzi has put together an imagined flat-track ready version of the fabled Benelli 2ue (Due?) motorcycle that he calls the Benelli 2 TechnoTracker.
Stopping by the Benelli display at EICMA, we got our first chance to check out the rarely talked about Benelli 2ue. We first spotted the finalized version of the 2ue earlier this year without its fairings on, but for Milan the bike was fully dressed. While seemingly similar to last-year’s concept, Benelli left 2ue completely out of its press information. What few details we have on the 2ue 756 are after the jump, along with more photos of the 2ue up-close.
