Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Report: Automobile Blindspot Monitoring Systems 26% Slower at Detecting Motorcycles than Passenger Vehicles

01/22/2015 @ 5:54 pm, by Jensen Beeler15 COMMENTS

blind-spot-monitor-car-mirror

In a comprehensive report of various automobile safety systems, the American Automobile Association (AAA) released intriguing findings about blindspot monitoring systems, with some thoughts as how they pertain to motorcycles.

While the driver aid systems are exactly that, systems designed to aid a driver in operating a passenger vehicle safely, AAA found that not only were drivers relying on them to heavily, in lieu of safe driving practices, but also that in certain situations the systems operated sub-optimally.

The study’s findings that pertain the most to motorcyclists are those on blindspot monitor systems, which AAA found have a hard time detecting fast-moving vehicles, and often served warnings too late for an evasive action to take place by the automobile driver.

Google Wants Broader Autonomous Vehicle Law – Are You Ready for Riderless Motorcycles?

08/14/2014 @ 11:56 pm, by Jensen Beeler11 COMMENTS

terminator-3-salvation-motorcycle

No sooner has Google built its first autonomous car, and been granted its autonomous vehicle driving license in the State of California, than the Silicon Valley company has begun paving the way for autonomous two-wheeled transportation.

Writing an email to the State of California to do away with legal wording that restricts autonomous vehicle licenses just to cars, Google’s Ron Medford hopes to allow driverless/riderless trucks and motorcycles on city streets, provided they prove the same safety standards as with Google’s autonomous car program.

“It is certainly possible that future testing could include motorcycles or larger commercial vehicles,” said Medford in his email. “If some innovator can demonstrate that testing autonomous technology on such vehicles is safe, then they should be allowed to test.”

Californians, Apply Now for Your Self-Driving Car License

05/28/2014 @ 1:04 am, by Jensen Beeler16 COMMENTS

google-autonomous-car

Californian motorists should brace themselves, as the Golden State is poised to let autonomous vehicles onto its roadways, en masse. Announcing that it will begin taking applications for driverless vehicle licenses starting in July, California will begin granting autonomous vehicles access to its roads in September of this year.

The decision is part of a larger nationwide push for autonomous vehicles, a topic we have covered at length here on Asphalt & Rubber, and accordingly something that the Motorcycle Industry Council (MIC) and American Motorcyclist Association (AMA) have finally taken an interest in participating on an advisory level.

US Government Gets Closer to Having Vehicle-to-Vehicle Communication in a Car Near You

02/03/2014 @ 3:49 pm, by Jensen Beeler32 COMMENTS

vehicle-to-vehicle-communication

Big news dropped today in the world of automobiles and motorcycles. The US Department of Transportation (DOT), along with the National Highway Traffic Safety Administration (NHTSA), has announced that the vehicle-to-vehicle communication (V2V) is a step closer to becoming  a reality in the United States.

The DOT has decided to move forward with plans to mandate V2V systems for light on-road vehicles, i.e. cars and presumably motorcycles as well. The technology is complex to implement, but the concept is fairly simple: vehicles broadcast their direction, speed, and relative speed to one another — 10 times every second — in an effort to avoid collisions.

V2V enables other vehicles near by to gauge whether or not a collision or safety concern is about to happen between the two vehicles, and alert the drivers to avoid an accident. In essence, V2V is the first active safety system for automobiles — i.e. we are now enabling safety systems that prevent accidents, rather than just lessening the severity of them.

We have talked at great lengths here at Asphalt & Rubber about what V2V can mean for motorcyclists, especially as autonomous vehicles use the communications system and become more prevalent on the road. In the long-term, V2V will introduce a huge shift in our driving culture, and it is not clear what the means for motorcyclists.

As California Legalizes Self-Driving Cars, Are Motorcycling’s Days Numbered?

09/26/2012 @ 7:03 pm, by Jensen Beeler38 COMMENTS

The movement of transportation as a commodity continues, as California has become the second state to legalize the use of automated cars on its roadways (Nevada was first).

Gov. Jerry Brown signed into law today SB 1298, which specifically legalizes the use of autonomous vehicles, as long as a licensed and bonded operator is in the vehicle’s driver seat.

Essentially legitimizing what was a legal grey-area, what the bill does does explicitly is green-light more autonomous vehicle projects in the Golden State.

With applications from the trucking industry to the car-sharing, and everything in-between, the advent of autonomous four-wheelers signals an interesting, yet scary, future for motorcyclists.

According to former Ford/Chrysler/GM-man Bob Lutz, self-driving cars could be the norm in as few as 20 years — an idea the could materially change the driving landscape as we know it.

As autonomous vehicles become increasing the status quo on the road, user-guided vehicles like motorcycles will become greater outliers, and could face a tyranny of the majority.

I, For One, Welcome Our Self-Driving Overlords

08/07/2012 @ 5:25 pm, by Jensen Beeler26 COMMENTS

The day may have come sooner than we expected, but the day of commuters being scooted around by self-driving cars is rapidly approaching us. Clocking 300,000 self-driven accident-free miles, Google’s fleet of autonomous vehicles are set to reach another milestone, as the technology company is about to give the go-ahead for employees to use the cars for commuting.

Traditionally driven with one person behind the wheel, and another in the passenger seat (presumably watching a screen of diagnostics), Google says that the results from its tests and track record have shown the two-rider system to be unnecessary, and will thus allow solitary trips in the self-driving vehicles. The idea of course behind the system is that a person becomes a passive driver, able to “be more productive” while in the vehicle, i.e. watching YouTube kitten videos.

While the dozen or so self-driving Google cars are unlikely to make a huge impact (no pun intended) on our local commutes here in the San Francisco Bay Area, it is a signaling of the changing times in our transportation system. For motorcyclists, this news should come as a mixed bag.

At the Intersection of the Future…

03/02/2012 @ 4:03 pm, by Jensen Beeler25 COMMENTS

Despite the fact that the business side of motorcycling is run by a small close-nit group of curmudgeons, Neanderthals, and Luddites, the world outside of motorcycling continues to press on without us.

And while various parts of the motorcycle industry are busy trying to figure out how to adapt to this whole new “internet” technology fad thing (it has only been commercialized for over two decades now guys), the same group of people are busy trying to maintain the same business models and practices that came from the post-World War II economy.

In other words, when it comes to technology and the motorcycle industry, we are all pretty much fucked.

BMW & Volkswagen Bring Smart Traffic Systems and Vehicle Interconnection to Motorcycles

07/01/2010 @ 6:09 am, by Jensen Beeler2 COMMENTS

Car makers BMW and Volkwagen have been teaming up for the past four years on a study funded by the German government that explores vehicle automation and interlinking. Exploring technologies that share traffic conditions not only with drivers, but also with other cars and city infrastructures, the two auto manufacturers have created systems that would help time lights at intersections, and adjust vehicle velocities in order to improve the flow of traffic and safety. While the study focused primarily on car-based systems, there stemmed a couple interesting pieces of technology that could see their way onto motorcycles in the future.