MV Agusta Looking to Part Ways with Mercedes-AMG

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.

The Next, Next Big Thing in Motorcycles: Haptic Feedback

We are at an interesting point in time for motorcycles, namely because the technological landscape for the transportation sector is shifting radically. Long-time readers of Asphalt & Rubber will note some of the issues at play here, namely autonomous vehicles, rider aids, and vehicle interconnectivity. Over the next few weeks I want to revisit those items in more depth and detail, with a series that focuses on emerging technologies that are either already permeating into our two-wheeled lifestyle, or will be hitting the motorcycle industry over the next decade or so. But before I tackle the more obvious items on this list, I want to invest some words on a lesser-known technological innovation, which has the potential to be the next, “next big thing” in the motorcycle industry.

You Already Want This Honda Grom Race Bike from HRC

Understanding one’s lust for a Honda Grom is a lot like explaining good pornography: it is difficult to describe, but you know it when you see it. That idea encapsulates everything you need to know about Honda’s monkey bike. We can’t tell you why you want one, we just know that you do. Honda’s sales on the Grom back that notion up, as well. Beyond being just an adorable grocery-getter, we are seeing a plethora of Groms at the race track – and not just as pit bikes. Grom racing is becoming a thing, with more than a few minimoto series making spec-classes for Honda Grom racers, or including them in their 150cc programs. To that end, Honda’s racing department, HRC, has the Grom that you want – nay – need. Behold, the Honda Grom race bike from HRC.

Honda CBR250RR Headlight Spotted in Patents

We are literally marking time until Big Red debuts the Honda CBR250RR, the sportier sibling to the Honda CBR250R, which should rev to the moon and make more power with its two-cylinder engine. We have seen the prototype of the Honda CBR250RR already at trade shows, and the new CBR250RR is definitely on the edgier side of things, which is surprising coming the ever-conservative minds at Honda. How much of the edgy design will remain in the production version has yet to be seen, but we do have our first glimpse of some of the machine. The headlight shape has been filed with European patent offices, which is sort of a weird thing to be reporting on, but it does show insight into where Honda is headed.

Could BMW Be Working on an XDiavel Killer?

Here’s some more BMW Motorrad speculation for your two-wheeled consumption, as Germany’s Motorrad Magazine says that BMW is looking to take on the Ducati XDiavel, with a power cruiser model of its own. This of course isn’t the first time that BMW has included a cruiser-styled motorcycle in its lineup, with the BMW R1200C being a unique, though slightly odd, offering to the cruiser demographic. Like Ducati, BMW seems to be learning from its mistakes in going after the cruiser crowd, and instead of offering a motorcycle that is BMW’s take on the cruiser concept, they are building a cruiser that has cues back to the BMW lineup. A subtle but potent distinction. Time will tell on how this rumor plays out, though there are number of interesting things to consider with a BMW power cruiser.

Yamaha Tracer 700 Sport-Tourer Debuts for Europe

There are two big things to note with the debut of the Yamaha Tracer 700 in Europe today. One, Yamaha firmly believes in the future of the sport-touring segment; and two, the Japanese brand is getting excellent mileage out of its three-cylinder and two-cylinder machines that comprise its new FZ/MT line of motorcycles. As such, the Yamaha Tracer 700 offers to be a fun and affordable machine for those riders who find themselves many miles down the road after a “spirited” ride. With bike sales in Europe finally on an upward trend, Yamaha hopes that the release of the Tracer 700 is well-timed, and of course the brand has more models in the works that are based on the same 689cc parallel-twin power plant.

Is BMW Working on 300cc GS Model?

When the BMW G310R arrived, the German brand indicated that the small-displacement street bike would be the first of many model based on the 313cc platform. Now it seems that the first iteration is ready to drop, with news that BMW Motorrad is working on a G310R-based adventure-touer model. According to Motorcycle Sport and Leisure, BMW Motorrad UK’s Director Phil Horton has confirmed that a BMW G310GS model will debut, perhaps in time for the 2017 model year, saying “new models aside, the line-up isn’t as comprehensive as it needs to be. But there are plenty more bikes to come, including, hopefully in 2017, a G310R GS-style derivative.” The idea of small-displacement ADV machine does mimic what we have been seeing from other brands.

EPA Withdraws Racing Emissions Proposal

If you have a modified track-only motorcycle, then we have some news to share that you will enjoy, as the Environmental Protection Agency (EPA) has withdrawn proposed language that would have specifically given it the ability to regulate the emissions of production vehicles that were being used at track days or similar events. The proposed rule caused quite a storm in automotive enthusiast circles, as it would have affected racing and recreational uses of products that have been sold under “race use only” provisions for years. Of course, the larger issue at stake here was the continued selling of race parts to street enthusiasts. Still, since it is hard to find a motorcycle on the road these days that hasn’t seen its emissions equipment modified, it doesn’t surprise us to see the backlash coming from the motorcycling community.

Honda Halts Operations at Its Kumamoto Factory After Earthquakes Strike Japan

If you have been following mainstream news, you will know that the Pacific Rim has been active with earthquake activity these past few days. In addition to the devastating movements in Ecuador, Japan has been rocked by a series of earthquakes as well, two of which have centered on the Kumamoto prefecture of the country. If that names sounds familiar to motorcycle enthusiasts, it is because Kumamoto is Honda’s mothership for motorcycle production. As such, Honda is halting the operations of its Kumamoto factory, thru the rest of this week (ending April 22, 2016). Honda says that its subsequent production plans will be determined according to facility restorations and component supply.

Lorenzo To Ducati: Why It Happened & What Happens Next

In case you missed it, Jorge Lorenzo has signed with Ducati Corse for the 2017 and 2018 MotoGP World Championship seasons. It is not so much that team bosses never appear in pre-event press conferences, but rather that such appearances are vanishingly rare, and often momentous. If Jarvis is not there to discuss Lorenzo’s move to Ducati, then something has gone very awry indeed. We have been here before, of course. When Valentino Rossi finally announced he would be moving to Ducati in 2010, a similar procedure was adopted. So taking account of the lessons from that move, and of Rossi’s return to Yamaha, let us gaze into our crystal ball and see what we can expect for the upcoming days.

Ducati Sold 54,800 Bikes in 2015 – Another Record

01/14/2016 @ 6:24 pm, by Jensen Beeler5 COMMENTS

Ducati-Scrambler-Press-Launch-Mega-Gallery-126

As expected from earlier sales reports, Ducati Motor Holding is posting a banner year for 2015. The Italian motorcycle maker says that it sold 54,800 bikes last year, a 9,683 unit (+22%) increase over the number of bikes sold in 2014.

Helping break the 50,000 units barrier, the Ducati Scrambler line accounted for virtually all of Ducati’s sales growth in 2015, with over 16,000 Scrambler models sold worldwide. As we have reported before, this paints an interesting picture of what is going on behind Borgo Panigale’s walls.

“The record sales of 2015 are the result of our company’s courage and skill,” said Claudio Domenicali, CEO of Ducati Motor Holding.

“Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”

Ducati Reaches 50,000 Units Sales Mark for First Time Ever, And Other Red Herrings

11/11/2015 @ 3:43 pm, by Jensen Beeler31 COMMENTS

2015-Ducati-Panigale-R-16

Ducati Motor Holding is reporting that it has sold over 50,000 units to customers, for the first time ever. This is a substantial improvement over the 40,650 units that Ducati delivered at this time last year, and the 45,100 units the company sold to customers in 2015.

This news is a bit of a red herring though, as the sales increase comes due almost solely because of the addition of the Ducati Scrambler line, which in the first three quarters of the year was at 13,609 units sold.

As we have reported before on Asphalt & Rubber, the sales increase being posted by Ducati is a bit of red herring with the brand. While the Scrambler line has shown strong growth for Ducati, the rest of the model lines have been weak for the year.

Has Ducati’s Success Flat-Lined?

02/27/2015 @ 4:12 pm, by Jensen Beeler47 COMMENTS

ducati-1299-panigale

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.

Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.

But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.

Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

10/16/2014 @ 8:05 am, by Jensen Beeler27 COMMENTS

ducati-quick-shift-1299-dqs

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT).

Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Ducati Q1 2013 Sales Drop 5% – Audi Dishes the Details

05/08/2013 @ 6:09 pm, by Jensen Beeler22 COMMENTS

Ducati-1199-Panigale-R-COTA

Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013.

Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know.

Even the American market is on a slight decline for the first quarter, after showing signs of hitting rock bottom earlier last year. Accordingly Ducati sold 1,605 units in the USA — it’s the largest market by volume.

So why are we a bit giddy here at Asphalt & Rubber? Well while we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque.

Want to know which Ducati model is out-selling them all? How about how many of each model were produced versus how many were sold? We’ve got the digits after the jump.

Ducati Anticipates 20% Growth by the End of 2012

11/15/2012 @ 2:52 pm, by Jensen Beeler19 COMMENTS

Although Ducati hasn’t closed out the year yet, CEO of Ducati Motor Holding Gabriele Del Torchio was confident when speaking to the press at EICMA that the company would top last year’s record numbers, with a solid 20% grow margin. Expected to take the company to 44,000 units sold worldwide, 2012 is the best sales year by volume in the history of the company, and comes just after the company’s acquisition by Audi AG.

Doubling its marketshare worldwide, the Bologna Brand says it has made a 10% increase in what it calls its “Ducati Relevant Market” – the company’s core demographic of buyers (or what Mitt Romney would call, the brand’s 53%). For fun facts, nine out of ten Ducatis made in Borgo Panigale are destined for foreign markets (read: Italy now accounts for 10% of Ducati’s sales). We already knew that the US is Ducati’s top stronghold, with the American market growing by double-digits this year.

Who Actually Owns Ducati? Lamborghini Paid €747 Million

08/01/2012 @ 10:43 am, by Jensen Beeler23 COMMENTS

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.

Audi Reconfirms Gabriele Del Torchio as Ducati CEO

07/19/2012 @ 7:28 am, by Jensen Beeler7 COMMENTS

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

European Union Approves Audi’s Acquisition of Ducati

07/05/2012 @ 3:51 pm, by Jensen Beeler12 COMMENTS

The final rubber stamp of approval to Audi AG’s acquisition of Ducati Motor Holding, the European Commission has cleared the transaction of any antitrust red tape. A deal that was over a year in the making, the German automaker bought the Italian motorcycle company for a cool €860 million, including debt. Positioning Audi, and its parent-company Volkswagen, to take-on the likes of the BMW Group, the deal was met with mixed-emotions in the automotive and motorcycling communities during its announcement.