The Next, Next Big Thing in Motorcycles: Haptic Feedback

We are at an interesting point in time for motorcycles, namely because the technological landscape for the transportation sector is shifting radically. Long-time readers of Asphalt & Rubber will note some of the issues at play here, namely autonomous vehicles, rider aids, and vehicle interconnectivity. Over the next few weeks I want to revisit those items in more depth and detail, with a series that focuses on emerging technologies that are either already permeating into our two-wheeled lifestyle, or will be hitting the motorcycle industry over the next decade or so. But before I tackle the more obvious items on this list, I want to invest some words on a lesser-known technological innovation, which has the potential to be the next, “next big thing” in the motorcycle industry.

You Already Want This Honda Grom Race Bike from HRC

Understanding one’s lust for a Honda Grom is a lot like explaining good pornography: it is difficult to describe, but you know it when you see it. That idea encapsulates everything you need to know about Honda’s monkey bike. We can’t tell you why you want one, we just know that you do. Honda’s sales on the Grom back that notion up, as well. Beyond being just an adorable grocery-getter, we are seeing a plethora of Groms at the race track – and not just as pit bikes. Grom racing is becoming a thing, with more than a few minimoto series making spec-classes for Honda Grom racers, or including them in their 150cc programs. To that end, Honda’s racing department, HRC, has the Grom that you want – nay – need. Behold, the Honda Grom race bike from HRC.

Honda CBR250RR Headlight Spotted in Patents

We are literally marking time until Big Red debuts the Honda CBR250RR, the sportier sibling to the Honda CBR250R, which should rev to the moon and make more power with its two-cylinder engine. We have seen the prototype of the Honda CBR250RR already at trade shows, and the new CBR250RR is definitely on the edgier side of things, which is surprising coming the ever-conservative minds at Honda. How much of the edgy design will remain in the production version has yet to be seen, but we do have our first glimpse of some of the machine. The headlight shape has been filed with European patent offices, which is sort of a weird thing to be reporting on, but it does show insight into where Honda is headed.

Could BMW Be Working on an XDiavel Killer?

Here’s some more BMW Motorrad speculation for your two-wheeled consumption, as Germany’s Motorrad Magazine says that BMW is looking to take on the Ducati XDiavel, with a power cruiser model of its own. This of course isn’t the first time that BMW has included a cruiser-styled motorcycle in its lineup, with the BMW R1200C being a unique, though slightly odd, offering to the cruiser demographic. Like Ducati, BMW seems to be learning from its mistakes in going after the cruiser crowd, and instead of offering a motorcycle that is BMW’s take on the cruiser concept, they are building a cruiser that has cues back to the BMW lineup. A subtle but potent distinction. Time will tell on how this rumor plays out, though there are number of interesting things to consider with a BMW power cruiser.

Yamaha Tracer 700 Sport-Tourer Debuts for Europe

There are two big things to note with the debut of the Yamaha Tracer 700 in Europe today. One, Yamaha firmly believes in the future of the sport-touring segment; and two, the Japanese brand is getting excellent mileage out of its three-cylinder and two-cylinder machines that comprise its new FZ/MT line of motorcycles. As such, the Yamaha Tracer 700 offers to be a fun and affordable machine for those riders who find themselves many miles down the road after a “spirited” ride. With bike sales in Europe finally on an upward trend, Yamaha hopes that the release of the Tracer 700 is well-timed, and of course the brand has more models in the works that are based on the same 689cc parallel-twin power plant.

Is BMW Working on 300cc GS Model?

When the BMW G310R arrived, the German brand indicated that the small-displacement street bike would be the first of many model based on the 313cc platform. Now it seems that the first iteration is ready to drop, with news that BMW Motorrad is working on a G310R-based adventure-touer model. According to Motorcycle Sport and Leisure, BMW Motorrad UK’s Director Phil Horton has confirmed that a BMW G310GS model will debut, perhaps in time for the 2017 model year, saying “new models aside, the line-up isn’t as comprehensive as it needs to be. But there are plenty more bikes to come, including, hopefully in 2017, a G310R GS-style derivative.” The idea of small-displacement ADV machine does mimic what we have been seeing from other brands.

EPA Withdraws Racing Emissions Proposal

If you have a modified track-only motorcycle, then we have some news to share that you will enjoy, as the Environmental Protection Agency (EPA) has withdrawn proposed language that would have specifically given it the ability to regulate the emissions of production vehicles that were being used at track days or similar events. The proposed rule caused quite a storm in automotive enthusiast circles, as it would have affected racing and recreational uses of products that have been sold under “race use only” provisions for years. Of course, the larger issue at stake here was the continued selling of race parts to street enthusiasts. Still, since it is hard to find a motorcycle on the road these days that hasn’t seen its emissions equipment modified, it doesn’t surprise us to see the backlash coming from the motorcycling community.

Honda Halts Operations at Its Kumamoto Factory After Earthquakes Strike Japan

If you have been following mainstream news, you will know that the Pacific Rim has been active with earthquake activity these past few days. In addition to the devastating movements in Ecuador, Japan has been rocked by a series of earthquakes as well, two of which have centered on the Kumamoto prefecture of the country. If that names sounds familiar to motorcycle enthusiasts, it is because Kumamoto is Honda’s mothership for motorcycle production. As such, Honda is halting the operations of its Kumamoto factory, thru the rest of this week (ending April 22, 2016). Honda says that its subsequent production plans will be determined according to facility restorations and component supply.

Lorenzo To Ducati: Why It Happened & What Happens Next

In case you missed it, Jorge Lorenzo has signed with Ducati Corse for the 2017 and 2018 MotoGP World Championship seasons. It is not so much that team bosses never appear in pre-event press conferences, but rather that such appearances are vanishingly rare, and often momentous. If Jarvis is not there to discuss Lorenzo’s move to Ducati, then something has gone very awry indeed. We have been here before, of course. When Valentino Rossi finally announced he would be moving to Ducati in 2010, a similar procedure was adopted. So taking account of the lessons from that move, and of Rossi’s return to Yamaha, let us gaze into our crystal ball and see what we can expect for the upcoming days.

It’s Official, Jorge Lorenzo Will Race with Ducati Corse

As expected, the announcement dropped today that Jorge Lorenzo will be leaving the Movistar Yamaha team at the end of this season, for a new racing opportunity with Ducati Corse. Details are light at this time, mostly because of Lorenzo’s ongoing contract with Yamaha Racing for the rest of the MotoGP season, but we do know that the Spaniard has inked a two-year with the Italian outfit. Lorenzo’s move to Ducati will mean a cascade of changes in the MotoGP paddock, with the next phase of the silly season process likely to focus on who will replace him as Valentino Rossi’s teammate. Good money is on Maverick Viñales, but as we pointed out in the latest Paddock Pass Podcast episode, Suzuki has redoubled its efforts to retain the young Spanish rider.

ASMC Dissolved — Long Live Suzuki Motor of America

04/02/2013 @ 12:59 pm, by Jensen Beeler1 COMMENT

Suzuki-GSX-R1000-Anniversary

Following its decision to leave the car-selling business and finishing its bankruptcy metamorphosis, American Suzuki Motor Corporation is now a defunct company, with Suzuki Motor of America officially taking over as Suzuki Motor Corporations’s wholly owned sole-distributor of Suzuki motorcycles, ATVs, marine engines, and automotive parts in the continental United States.

Suzuki to Cut 10% to 20% of Its Motorcycle Dealerships

03/21/2013 @ 6:06 am, by Jensen Beeler12 COMMENTS

suzuki-gsx-r1000-cutaway

When news came that American Suzuki Motor Corporation was to file for Chapter 11 bankruptcy, the news was pitched that it would benefit the company’s motorcycle interests, as Suzuki would no longer be tied-down with its ailing automotive division in the USA, and instead would be left to focus on its powersports offerings.

While that general statement may remain true, Powersports Business has learned that the Japanese OEM plans on closing 100 to 200 of its roughly 930 powersports dealerships. This would mean a roughly 10% to 20% reduction in Suzuki dealerships nationwide — a decision that has more than a few dealers feeling a bitter taste in their mouths.

Court Approves American Suzuki’s Chapter 11 Plan

03/04/2013 @ 2:06 pm, by Jensen Beeler14 COMMENTS

2008-Suzuki-GSX-R600-stripped

From the desk of the Honorable Scott C. Clarkson of the U.S. Bankruptcy Court for the Central District of California in Santa Ana, American Suzuki Motor Corporation’s plan for Chapter 11 bankruptcy has been approved. Overwhelmingly supported by the company’s creditors, American Suzuki can begin restructuring its business operations in the United States, which will include shutting down the company’s automotive endeavors.

In turn, American Suzuki’s new business focuses on the company’s motorcycle, ATV, marine, automotive parts divisions, and will consist of a new wholy-owned subsidiary of Suzuki Motor Corporation. This new company will operate under in the United States under the new name: Suzuki Motor of America.

American Suzuki Files for Bankruptcy

11/05/2012 @ 9:44 pm, by Jensen Beeler19 COMMENTS

Certainly wanting to bury the news in the after-work hours, American Suzuki Motor Corporation has just announced that it is filing for Chapter 11 protections, as the American subsidiary of Suzuki Motor Corporation heads into bankruptcy and business restructuring.

Pivoting its business to focus on marine and motorcycle/ATV sales, Suzuki will wind-down and ultimately stop selling cars in the US market. In its press release, Suzuki says will honor all current warranties, and parts and servicing will continue to be available to Suzuki automobile owners.

Today’s news should have little to no immediate affect for Suzuki motorcycle owners in the USA, as the Chapter 11 proceedings are focused more around Suzuki dumping its failed automotive business here in North America, than anything else.

While it remains to be seen how the Japanese company will restructure its American office, the move in fact could be a boon to motorcyclists, as it could mean some life could be pumped back into ASMC. The American Suzuki office has suffered recently from under-staffing and disorganization, and the company could benefit from a proper reorganization.

Time will tell how effective Suzuki’s restructuring will go, and we certainly haven’t heard the full extent of this news item yet. As the ball of yarn untangles, check out the full press release is after the jump. Suzuki’s letter to motorcycle owners is here, car owners here, and there is also an FAQ.

Recall: 2012 Suzuki GSX-R1000

06/01/2012 @ 9:40 am, by Jensen BeelerComments Off on Recall: 2012 Suzuki GSX-R1000

American Suzuki has recalled 4,969 units of its 2012 Suzuki GSX-R1000 superbikes (FYI, the NHTSA has conflicting data on its recall sheet, which suggests that 2009-2011 models are affected, not 2012 — Ed.). The recall is due to loose bolts on the kickstand, which may cause the stand’s interlock switch to fail. If left unattended the fault on the switch will cause the motor on the Suzuki GSX-R1000 to cutout, which could result in a crash.

American Suzuki Expects 9.8% Sales Decrease for Fiscal Year

02/07/2012 @ 2:18 pm, by Jensen Beeler15 COMMENTS

You know when a company starts quoting sales figures “in the last nine months of the year…” that the numbers from the first three months that they are not mentioning have to be pretty bad. Such is the case with American Suzuki, though the company’s overall performance continues to flounder in the this economy. In Suzuki’s fiscal nine-month period (April 2011 to December 2011), sales to North American dealers were up 160%, as wholesale unit sales to dealers rose from 13,000 units (mostly ATVs)  in 2010 to 34,000 units in 2011.

However despite shipping more models to dealers, Suzuki’s sales in North America were actually down 11.5%, as the Japanese company sold only 31,000 units in the nine-month period, compared to the 35,000 units it sold during the same fiscal period last year. Because of this dip in consumer sales, Suzuki has revised its sales predictions for the end of its fiscal year in North America from 50,000 units to 46,000 units. American Suzuki sold 51,000 units to consumers in 2010, meaning that for the 2011 fiscal year, Suzuki is expecting a 9.8% retail sales decline compared to last year.

Elena Myers Will Lap the Rizla Suzuki GSV-R at Indy GP

08/19/2011 @ 9:33 am, by Jensen Beeler29 COMMENTS

AMA Pro Supersport racer Elena Myers will have a chance to flog one of the Rizla Suzuki GSV-R bikes at the Indianapolis GP this year. Getting an opportunity to acquaint herself with the MotoGP machinery, Myers will do a few laps at 12:45 PM on Thursday before the Indy GP, in a PR event put together by American Suzuki. After a similar publicity event fell-through last year, the ride will be Myers’s first on a GP bike, and hopefully a glimpse into the future, as the young California native has made it clear that the premier class is where she wants to take her career.

“Words cannot describe how excited I am to ride the Suzuki GSV-R at Indy during the MotoGP weekend this year,” said Myers. “We had talked about it last year, but things didn’t work out, so here’s a big thanks to everyone involved for making this possible. When I sat on the bike last year, it felt like it was made to fit me. So actually being able to spin a few laps on it will be quite the treat. I’m really looking forward to the weekend.”

American Suzuki & Dainese Sign Elena Myers

01/25/2011 @ 9:10 am, by Jensen Beeler15 COMMENTS

Finally we get some good news on Elena Myers’ search for funding for the 2011 season. The 17 y/o phenom spent the 2010 kicking the boys’ butts in AMA Supersport, even winning Race 1 at Infineon, and becoming the first woman to win a professional American motorcycle race (depending on how you look at it), only to be left searching high and low for racing support for the 2011 season.

She’s cute and she’s fast, and we were fairly dumb-founded to hear she was having trouble finding sponsors to go ride for this season, but luckily that all seems to be past the California native now. Announced this past weekend that she’d been signed to American Suzuki, Myers has also secured Dainese as an apparel sponsor for 2011.  To go along with wearing the Devil on her back, Myers has a very interesting sponsorship deal that American Suzuki has put together, which sees the Californian using social media to engage fans with the Suzuki brand.