Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Trackside Tuesday: The Black Box Revealed

12/02/2014 @ 11:45 pm, by Scott Jones9 COMMENTS

Yamaha-MotoGP-YZR-M1-fuel-tank-substitute-2013

You may have seen this image in a PHOTO.GP post a while back, one that wondered what this item is. The label reads Intertechnique Pressure Reducer and at PHOTO.GP we’ve speculated about what exactly this apparatus does when placed atop the Yamaha YZR-M1. We’ve come to refer to it as The Black Box.

The photo above is from 2013, and I’ve been wondering about this item at least since Mugello of last season. But only recently did I take steps to find out just what it is.

The fact is that while I wander up and down pit lane as someone who understands, at least in relation to the level of technology on display in MotoGP, only the basics of how motorcycles work, I frequently see exotic bits of engineering that are utter mysteries to me.

MotoGP: Burgess & Crew to Yamaha for 2013 & 2014

10/19/2012 @ 11:35 am, by Jensen Beeler12 COMMENTS

Earlier this season, Valentino Rossi dropped the bombshell that he would be doing an about face and return to Yamaha Racing, after his failed experiment with Ducati Corse. Almost as soon as The Doctor was done making his announcement regarding his return, chatter started about whether Jeremy Burgess and his crew would join Rossi at Yamaha as well.

Confirming that news today, MCN‘s Matthew Birt talked to Yamaha’s Lin Jarvis, who confirmed that Yamaha wasn’t trying to maintain Ben Spies’ crew within the team, and that the venerable Burgess would join Rossi in the factory team’s garage.

What Does Valentino Rossi’s Mugello Helmet Mean?

07/14/2012 @ 2:53 am, by Jensen Beeler14 COMMENTS

I wish I could take credit for having such a deep understanding of Italian culture that the meaning behind Rossi’s Mugello helmet was self-evident, but the credit belongs to Ducati Corse’s PR man, Chris Jonnum. After seeing Alex Brigg’s tweet that featured Rossi’s new helmet design, CJ was kind enough to connect the dots for us on the meaning behind the special Mugello helmet. And let me tell you, as non-Italian, the trail would not have been easy to follow without his help. Get the inside scoop on Rossi’s lid after the jump.

No, This is the “90%” New Ducati Desmosedici GP12

01/30/2012 @ 8:49 am, by Jensen Beeler13 COMMENTS

You may have been misled by some eager journalists today and yesterday, if you saw a Ducati Corse livery-clad Ducati Desmosedici GP12 that some sites were passing off as the first shots of the “90% new” GP12. With the alleged new GP12 looking surprisingly similar to the aluminum-framed “GP0″ that was tested at Valencia, Valentino Rossi’s mechanic has now Alex Briggs confirmed that the photos taken were not of the all new “GP12 Phoenix” that the factory team will race this season. While the Ducati lords can taketh away, they can also giveth, and Valentino Rossi himself has posted the first photo of the factory Desmosedici GP12, and the bike is clearly different.

What’s the Deal with Nicky Hayden’s Helmet Spoiler?

03/19/2011 @ 5:36 pm, by Jensen Beeler5 COMMENTS

If you’ve seen some of the photos from the Losail International Circuit, you’ll see that Nicky Hayden has been going out in some of the sessions with a piece of plastic affixed to his helmet. As the MotoGP paddock gets ready for the Qatar GP, the wind has been a factor here in Doha, fueled by the Arabian Gulf which is only two miles away from us and the desert the surrounds the area.

Originally we thought that Arai was perhaps experimenting with some sort of new aerodynamic package here in Qatar, but Carlos Checa ran a similar setup during the World Superbike races at Phillip Island with X-lite helmet. Talking to Arai Helmets about the odd clear piece of plastic, they disclosed that it’s something that Ducati has been experimenting with on its race package.

Alex Briggs Starts the Ultimate Ducati MotoGP Experience Auction for Australian Flood Relief

01/22/2011 @ 10:37 am, by Jensen BeelerComments Off

Alex Briggs, Valentino Rossi’s mechanic and A&R super friend, has put together the ultimate Ducati MotoGP experience auction, with all proceeds going towards the disaster relief efforts for the flooding in Australia. Called the worst flood in Australia in the past 50 years, the waters have hit the states of Queensland and Victoria with devastating affect since December 2010 (damages are being estimated in the 10’s of billions of dollars), causing Briggs to want to do something for his home country (most of Rossi’s crew hails from Australia as well).

Bringing his cause before Ducati MotoGP Project Director Alessandro Cicognani, the Marlboro Ducati team has gotten behind Briggs’ desire to help his home country, and has put together an attractive offer to help bring awareness to the floods, and raise some money for the disaster relief effort in the form of an eBay auction that will help raise money for the flood victims. Check after the jump for a full description of the auction details.

Strategic Meeting for Ducati Corse This Week

12/06/2010 @ 12:03 pm, by Jensen Beeler8 COMMENTS

Jeremy Burgess and crew are reportedly having a meeting with Ducati Corse in Bologna this week in order to discuss and finalize the basic outline for the Ducati Desmosedici GP11. The biggest question on the agenda is whether to use the “Screamer” or “Big Bang” motor for next year.

Other items likely to be discussed include the weight balance of the GP11 (something we already saw Burgess and Rossi working on in Valencia), and the forward fairing design. Tweets from Rossi’s Mechanic Alex Briggs confirm that he and Burgess were at least headed into Rome from Australia this weekend, seemingly confirming this report.