Tag

2016

Browsing

2020 sees the start of a new decade (convention has it that decades are zero-based, going from 0-9, so please, numerical pedants, just play along here), and if there is one thing we have learned from the period between 2010 and 2019, it is that a lot can change.

Not just politically and socially, but in racing too. So now seems a good time to take a look back at the start of the previous decade, and ponder what lessons might be learned for the decade to come.

It is hard to remember just how tough a place MotoGP was in 2010. The world was still reeling from the impact of the Global Financial Crisis caused when the banking system collapsed at the end of 2008.

That led to a shrinking grid, with Kawasaki pulling out at the end of 2008 (though the Japanese factory was forced to continue for one more season under the Hayate banner, with one rider, Marco Melandri), and emergency measures aimed at cutting costs.

That meant that in 2010, MotoGP had only 17 permanent riders on the grid, from four different manufacturers. Hondas filled the grid, supplying six of the riders with RC212Vs, while Ducati were providing five riders, including one to the newly joined Aspar team.

Yamaha supplied four bikes then, as now, though the Tech3 Yamaha team received satellite bikes, rather than the factory spec M1s the Petronas team has now. And Suzuki still had two bikes on the grid, though 2010 was the last year that happened. A year later, they were down to a single bike, and in 2012, they were gone.

For as long as we have covered the Pied Piper dealership rankings, one brand has stood above all others in customer satisfaction, and that brand has been Ducati.

But for the 2016 rankings, we have a new boss in town, as BMW dealerships have taken the top honors in the most recent Pied Piper Prospect Satisfaction Index.

For those readers who aren’t that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of a dealership network experience, and acts as a measuring stick for how a brand is performing when it comes to interacting with potential customers.

As such, the PSI takes into account a mixture of “mystery shopper” experiences, along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.

 

2016 was another record sales year for BMW Motorrad, the sixth in a row for the German motorcycle maker. BMW Motorrad sold 145,032 units to customers in 2016, a 5.9% gain over 2015’s sales figure.

Because of this result, BMW says it is well on its way to its goal of selling 200,000 units in the 2020 model year. As lofty (and arbitrary) as that goal is, what is more impressive is the fact that BMW Motorrad has been able to increase its sales volume by nearly 50% since 2010 (98,047 units).

For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated.

Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015.

Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations).

Last year we covered a lot of motorcycle racing, and at many of those events Tony Goldsmith was the man swinging a lens for Asphalt & Rubber. We asked Tony to share some of his favorite snaps from 2016. We hope you enjoy them. -JB

As we look forward to the 2017 season I thought I’d share some of my favourites images from 2016. Above, the eyes of a man after a very fast lap at the Isle of Man TT.