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2012 BMW S1000RR

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BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.

What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.

BMW is taking a cue from Honda and Yamaha this next model year, as the German company is making only revisions from the original design for the 2012 BMW S1000RR. Modifying the frame, suspension, electronics, and cosmetics of the company’s class-leading superbike, BMW should be in good stead for 2012 considering what the Japanese manufacturers are bringing to the table. We expect the 2012 BMW S1000RR will continue to be a top-seller in 2012, despite the upcoming MV Agusta F4R and Ducati 1199 Panigale.

Though we’ve already seen many people draw similarities between the three bikes, it should be reminded the S1000RR is priced to compete with the Japanese models in the liter bike class, not the Italian ones. If sales data from the last two years is to be believed, the expected buyer for the F4R and Panigale should be an entirely different group of riders than those who have been buying S1000RRs in the past. Not needing to make a strong showing this upcoming model year, it will be interesting to see what the Bavarians bring for 2013. Is another Liter Bike King on its way? 2012 BMW S1000RR promo video after the jump.

BMW did an amazing thing two years ago. Not really known for its performance street motorcycles, BMW took the competitive superbike market head-on, bringing out a motorcycle that not only had class-leading performance figures, but was also priced extremely competitively against its Japanese competitors. That lethal combination of price, quality, and performance made the BMW S1000RR the sport bike to have over the past two years, and it shows in the S1000RR’s sales figures, which eclipsed every other liter bike.

Not wanting to rest too heavily on its laurels, BMW has updated the S1000RR for the 2012 model year, and while the bike may look the same, the German company hopes it has done plenty to its halo bike to make would-be buyers give the S1000RR a good looking over next season, despite going into its third year of production. While the same 193hp engine resides at the heart of the S1000RR, and the curb weight remains a paltry 449 lbs (90% fuel), the 2012 BMW S1000RR gets a bevy of suspension, chassis, and electronics for the new model year.