After locking in Valentino Rossi on a personal sponsorhip deal, Monster energy has now found a team in the paddock to brand with its green claw marks. Yamaha’s Tech 3 satellite team have reached a two-year title sponsorship agreement with energy drink brand Monster, which will see the squad rebranded as Monster Yamaha Tech 3 from the 2009 season onwards. No details were released about the amounts involved, and how it compares to Rizla’s recent re-negotiation with Suzuki for title sponsor status.
Tech3 has been one of the more successful satellite efforts in recent seasons, and now have the strong backing of Monster as they attempt another strong campaign in the MotoGP premier class. Their bikes will be decked out with the Monster Energy M-Claw logo, most recently placed on Yamaha factory rider Valentino Rossi’s helmet in a personal sponsorship deal.
The attraction of sponsoring the team was explained by Monster Energy President Mark Hall, with the personalities involved in the project giving strong pulling power to the project.
“Both Colin and James have built huge followings throughout their careers and they are extremely popular riders, so Monster Energy is pleased to become part of their continued efforts through our partnership with the Tech 3 Yamaha team for the upcoming ‘09 MotoGP season,” comments Hall.