Erik Buell Racing had a good weekend at Sears Point, with Danny Eslick riding the Erik Buell Racing 1190RS to its first podium in Race 1, with Team Hero. Making an encore podium in Race 2, Geoff May also put the EBR 1190RS on the third step, this time for Team Amsoil/Hero. With the Erik Buell Racing 1190RS benefiting from Sear Points emphasis on handling instead of horsepower, the EBR has made up a ton of ground in just a short amount of time.
While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.
Trading patriotism for originality, Erik Buell Racing is still pushing the same worn-out Americana marketing plan that Harley-Davidson built for the sport bike company way back when. With two podium victories, a gorgeous product, and a story that is an encapsulation of hard work overcoming adversity, you would think that the folks from East Troy could put away the cheap parlor trick of using Americana to sell motorcycles. One gorgeous bike in its own right, but a played out theme as well. What happened to being innovative guys? Photos after the jump.