The R1200GS Is Once Again BMW’s Top Bike in the USA

01/21/2014 @ 3:55 pm, by Aakash Desai8 COMMENTS

The R1200GS Is Once Again BMW’s Top Bike in the USA 2013 bmw r1200gs 635x422

The “BMW rider” is almost its own class of rider in the United States. You know the type: usually white, male, greying or white hair, maybe a pair of glasses and a sweet $1,000 Schuberth flip-up helmet to top it off. Ah, and don’t forget the well-worn-in Roadcrafter in blue with fluorescent yellow accents. As for the bike, it has got to the venerable GS.

Of course we are speaking generalities here, but as it turns out, that stereotypical demographic is also BMW’s most lucrative. The latest sales statistics from BMW Motorrad USA show the BMW R1200GS to be the company’s best selling motorbike in the states with over 2,000 sold.

With BMW Motorrad USA selling 14,100 motorcycles in total for 2013), the R1200GS has thus unseated the S1000RR as the best selling BMW motorcycle in the USA.

For 2014 BMW has some exciting new offerings on its plate, including the much hyped and awkwardly named R nineT, in addition to the S1000R, R1200GS Adventure, and K1600GTL Exclusive. However, noticeably absent are any entry-level offerings in the pipeline to compete with the likes of the Yamaha FZ-09, Honda’s 500cc bikes, or the upcoming KTM 390cc bikes.

While the R nineT has demonstrated the potential for wide appeal, it remains to be seen if it will enjoy the same kind of mass-market adoption that other modern classics have garnered like the Triumph Bonneville, Thruxton, and Scrambler. Perhaps the entry-level standard is simply not a concern for the brand, but we see as a missed opportunity.

Will BMW sustain its appeal and sales when the Baby Boomers shelve their helmets for good?

Source: BMW Motorrad USA

Comment:

  1. teanau says:

    $260 850 000 at approx $18 500 each. (s16.1k msrp, $500 “shipping + 1 aftermarket farkel)
    They are onto a good thing there.

  2. DFR says:

    Ducati and KTM are the answers to this GS.
    Soon MVAgusta will join the party. They bring a more diverse audience as well

  3. ML says:

    That opening paragraph, lol! Stereotypes exist for a reason, right?

    Oddly enough, I’m thinking of buying an 1200GS this year since I want to join some of my buddies who only ride on dirt trails. The problem is I’m Asian, and still young (no gray/white hairs). Will I qualify?

  4. Norm G. says:

    re: “Of course we are speaking generalities here”

    don’t you mean assumptions…?

    re: “However, noticeably absent are any entry-level offerings in the pipeline to compete with the likes of the Yamaha FZ-09, Honda’s 500cc bikes, or the upcoming KTM 390cc bikes.”

    Bierkrugs clank together in a corner of the Hofbrauhaus (spilling slightly their dark contents) as a laugh erupts at the notion of racing to the bottom.

    re: “Perhaps the entry-level standard is simply not a concern for the brand”

    that’s a BINGO. (C. Waltz voice)

    re: “Will BMW sustain its appeal and sales when the Baby Boomers shelve their helmets for good?”

    yup, ’cause after shelving the helmets they “unsheathe” the keys (sha-wing) to 7-series saloons stickering for more than a $100 grand.

    (wide angle view)

    when finally the day comes that no one knows from Justin Beiber (who?), invariably a Quandt will still sit on the board, and the Roundel will end another fiscal year having turned over several Billion dollars (with a B). this is the way of things.

  5. paulus says:

    Don’t you guys get the F800 or others?
    Not exactly entry level… but a darn sight less dollar than the uber-level.

  6. bmw guy says:

    No entry-level bikes? How about the G650GS at $7,850 MSRP including ABS? They’ve only been making it for a decade or so…

  7. Nick says:

    Ditto what bmw guy said. G650gs with 50hp single for $7850 is entry level in today’s marketplace. In fact thats cheaper than any Ducati or Triumph!

  8. Kevin says:

    I’m not a boomer. I’m 40 with graying hair, no glasses and no roadcrafter either. But I’ve been desiring a GS for 10 years now. I even owned a basket case garage find R100GS PD for a short stint. But it always came down to money. Now I’m at a point in my life that I can afford one and will soon own one. And there, is the reason for part of the stereotype…….